As a former PR professional and long-time writer/copywriter-for-hire, I’ve written web copy, feature articles, print and email newsletter copy, press releases, fact sheets, case studies, blog posts and more for clients in the small business, service, non-profit, healthcare, creative services, real estate and manufacturing sectors. Â
These days I specialize in conversion-focused copy for websites, email campaigns, and other online communications that sell your products and services.
{*FYI, I haven’t updated this writing samples page in a looooong time (it’s on the TO DO list!), so I have plenty more writing samples where these come from. 🙂 }
Web Copy for Creative Businesses:Â
Website Home Page for a Fine Art Photographer
Website About Page for a Fine Art PhotographerÂ
Sales Copy for Artist Real Estate Renderings
Website Home Page for a Custom Jewelry MakerÂ
Website Home Page & Tagline for a Fine Artist
Website Home Page for a Gifts & Accessories Boutique
Website About Page for a Wedding PhotographerÂ
Website About Page for an Interior DesignerÂ
Website Copy for Fine Art Wedding Photographer
Website Copy for a Fine Artist
Website Home Page Copy for an Interior Designer
Website Copy for a Business Strategist, Coach & Consultant
Website Copy for Psychotherapist & Coach
Copy for Transportation Company:
Health Tech InsiderÂ
Web Copy for Healthcare Clients:Â
Lung Cancer Screening Info Page for Healthcare Client
Cataract Surgery Info Page for Healthcare Client Â
Feature Stories for Healthcare Clients:
Chopper was ready for stroke victim, and so was the team
She Lost 115 Pounds After Bariatric Surgery. Here’s How.Â
CPR Saves a Life and Forges a New Friendship
Minimally Invasive Spine Surgery Helps Dianne Get Back to Active Life
Patient Story: Heart Valve Replacement Surgery
Patient Story: Trauma Services Â
Colon Cancer Screening and Early DetectionÂ
Gluten Intolerance and Celiac DiseaseÂ
Ebook:
How to Write a College Application Essay That Gets You In
Case Study: Â
The Open Space Project (written for a brick manufacturer client and published on LandscapeOnline.com; article originally appeared in the publication’s print version)
Blog posts written for a realtor client’s retirement and relocation blog:
Sophistication and History Meet at the City Club at de Rosset in Wilmington, NC
Airlie Gardens: Â Wilmington North Carolina’s Botanical Treasure
Southern Pageantry at Its Finest: Â The Azalea Festival in Wilmington NC
River Dunes to Host Second Annual Leukemia Cup Regatta
Historic Southport North Carolina: A Seaside Town
Featured Guest Articles & Interviews:
Six Figure Photography Interview:Â How to Create Persuasive Website Copy
Artist Think Interview:Â 11 Questions on Creativity and the Creative Process
Taglines 101: How to Create a Tagline for Your Creative Business When You’re Just Starting Out
6 Ways to Differentiate Yourself Online to Attract Your Ideal Clients and Customers
How to Write Product Descriptions That Sell: Advice for Makers
Convert Website Visitors to Email Subscribers with Irresistible Opt-In Form Copy
How to Create a Free Opt-in Offer Your Target Audience Will Love (and why you need to)
The Zen of Blogging: How To Plan and Create Content Without Driving Yourself Crazy – Part 1
The Zen of Blogging: How To Plan and Create Content Without Driving Yourself Crazy – Part 2
My food and wine blog:
Wine & Walnuts: Â A Blog About Eating, Drinking, Cooking and Reading in the Not-So-Deep-South
AS SEEN ON . . . 
