Writing Samples

As a former PR professional and long-time writer/copywriter-for-hire, I’ve written web copy, feature articles, print and email newsletter copy, press releases, fact sheets, case studies, blog posts and more for clients in the small business, service, non-profit, healthcare, creative services, real estate and manufacturing sectors.  

These days I specialize in conversion-focused copy for websites, email campaigns, and other online communications that sell your products and services.

{*FYI, I haven’t updated this writing samples page in a looooong time (it’s on the TO DO list!), so I have plenty more writing samples where these come from. 🙂 }

Web Copy for Creative Businesses: 

Website Home Page for a Fine Art Photographer

Website About Page for a Fine Art Photographer 

Sales Copy for Artist Real Estate Renderings

Website Home Page for a Custom Jewelry Maker 

Website Home Page & Tagline for a Fine Artist

Website Home Page for a Gifts & Accessories Boutique

Website About Page for a Wedding Photographer 

Website About Page for an Interior Designer 

Website Copy for Fine Art Wedding Photographer

Website Copy for a Fine Artist

Website Home Page Copy for an Interior Designer

Website Copy for a Business Strategist, Coach & Consultant

Website Copy for Psychotherapist & Coach

Copy for Transportation Company:

25-Ton Wrecker Ad Copy

Light Duty Wrecker Sell Sheet

Health Tech Insider 

Articles that cover wearable and mobile products & services that address digital health issues and the innovative technologies that support such devices.

Web Copy for Healthcare Clients: 

Lung Cancer Screening Info Page for Healthcare Client

Cataract Surgery Info Page for Healthcare Client  

Feature Stories for Healthcare Clients:

Chopper was ready for stroke victim, and so was the team

She Lost 115 Pounds After Bariatric Surgery. Here’s How. 

CPR Saves a Life and Forges a New Friendship

Minimally Invasive Spine Surgery Helps Dianne Get Back to Active Life

Patient Story: Heart Valve Replacement Surgery

Patient Story: Trauma Services  

Patient Story: Spine Surgery 

Colon Cancer Screening and Early Detection 

Gluten Intolerance and Celiac Disease 


How to Write a College Application Essay That Gets You In

Case Study:  

The Open Space Project  (written for a brick manufacturer client and published on LandscapeOnline.com; article originally appeared in the publication’s print version)

Blog posts written for a realtor client’s retirement and relocation blog:

Sophistication and History Meet at the City Club at de Rosset in Wilmington, NC

Airlie Gardens:  Wilmington North Carolina’s Botanical Treasure

Southern Pageantry at Its Finest:  The Azalea Festival in Wilmington NC

River Dunes to Host Second Annual Leukemia Cup Regatta

Historic Southport North Carolina: A Seaside Town

Featured Guest Articles & Interviews:

Six Figure Photography Interview: How to Create Persuasive Website Copy

Artist Think Interview: 11 Questions on Creativity and the Creative Process

Taglines 101: How to Create a Tagline for Your Creative Business When You’re Just Starting Out

6 Ways to Differentiate Yourself Online to Attract Your Ideal Clients and Customers

How to Write Product Descriptions That Sell: Advice for Makers

Convert Website Visitors to Email Subscribers with Irresistible Opt-In Form Copy

How to Create a Free Opt-in Offer Your Target Audience Will Love (and why you need to)

The Zen of Blogging: How To Plan and Create Content Without Driving Yourself Crazy – Part 1

The Zen of Blogging: How To Plan and Create Content Without Driving Yourself Crazy – Part 2

My food and wine blog:

Wine & Walnuts:  A Blog About Eating, Drinking, Cooking and Reading in the Not-So-Deep-South

AS SEEN ON . . .