7 Simple Website Copywriting Best Practices That Won’t Make You Cry into Your Corn Flakes (but will help you get more business, bookings & sales)

Photo by Amador Loureiro on Unsplash

I get it.

You’re busy. You’ve got a dozen balls in the air and a To-Do list a mile long.

Which means you don’t have the bandwidth to rewrite your entire website from top to bottom yourself, a dedicated copywriter on your staff to do it for you, or the time to vet and hire a pro copywriter.

But you do want to get more email subscribers, book more complimentary consults or strategy sessions, or make more sales. And my guess is, you want to do it sooner rather than later.

That’s where these seven simple website copy tweaks come in – for when a complete web copy overhaul is not in the cards, but you want to do something to improve your website performance ASAP, ideally in the next few days.

Because as “they” say, your website is your 24/7 salesperson.

And that means that while you’re tending to the other parts of your business, or simply off living your life, your website should be doing a lot of the heavy lifting for you:

  • Educating your potential clients and customers about what you have to offer
  • Whipping up interest in your products and services, so your best, most aligned prospects fill out your contact form, book a complimentary consultation or discovery session, or take the first step in your sales process
  • Getting your ideal clients & customers onto your email list, where after an email nurture sequence, the right ones make the decision to buy

And of course …

  • Making sales

If you want those results, then a great use of your weekend would be to implement these tried-and-true web copy to-dos, so you can get more conversions sooner than later, i.e., more business, bookings & sales, directly from your website. (Yes, there may be additional steps involved in the process, but your website should be doing a lot of the pre-selling for you.)

This list of best practices is based directly on the most common issues I see when I do website reviews for clients.

(Where possible, I’ve linked to a more comprehensive explainer article for each best practice below.)

7 Simple Website Copywriting Best Practices

#1: Know your audience

Do at least some research, even if it’s just talking to 2-3 people in your target audience, reading a handful of blog post comments or forum posts in your niche, and engaging in some “social media listening,” to get a feel for how your likely buyers describe their challenges. Start there – but do more if you can. Knowing your target audience well + gathering voice of customer data makes the difference between copy that converts and copy that falls flat.  

#2: Convey your USP (unique selling proposition)

No matter what it is you do, you can bet there is someone else out there – or a whole lotta of someone elses – doing it too. So, you’ve got to know what makes you meaningfully different and convey that to your right people in your web copy.

Learn more here about what a USP is and why you need one here. [This is a 3-part series; you can access all 3 parts from the Part 1 link here.]

#3: Use conversational copy

Good web copy is conversational, not overly formal, stilted, or full of jargon.

You know you’ve seen it.

Stuff like …

“We create strategic digital solutions for brands looking to expand market share and create new channels.”

Or …

“We create strategic planning, technology, media, social marketing and analytics solutions to meet all your needs.”

Or …

“With over 50 years of industry experience, we execute forward thinking solutions for every client.”

Now, of course, what you write and how you write it will depend on your audience (see Tip #1). If you serve lawyers, for example, your copy will be very different than if your audience is made up of circus clowns.

No matter who your audience is, however, your copy should be 100% free of unintelligible nonsense like that above.

Check out some of the examples in this post from Hubspot:

14 Copywriting Examples from Businesses with Incredible Copywriters

While this Hubspot post is not strictly about conversational copy, many of the examples shared in the article come from businesses who are masters of it.

#4: Write a compelling headline for every web page

Too often I see websites that have a headline on the Home page, but not on the subsequent pages – About page, Contact page, Services page, Shop, Gallery or Store page, and so on.

Here’s the thing – every web page needs a headline – not just the Home page. Web visitors decide in mere seconds whether to stay on a page, and you want to stop the right people – those who are ideal for your products and services – in their tracks and get them interested in reading more. You do that with a persuasive headline that gets their attention and piques their interest, so they want to explore the rest of the page.

Here are a couple of examples from my own files.

For an About page for a fine art photographer who specializes in landscapes & life of the American West, whose audience is made up of collectors who have a deep appreciation for the freedom and adventure of the western lifestyle, I created the headline:

A few miles off the highway, a million miles from ordinary.

You have to admit, that’s much more attention-grabbing for his particular audience than a generic headline like “About Me,” or “My Story” (or no headline at all).

For a page on an artist’s website to sell her real estate renderings service, I created the headline:

Closing Gifts That Help Turn Clients into Friends, Referrals & Repeat Business

This headline is more effective than something generic like, “Closing Gifts” or “Real Estate Renderings.” You’ll notice too that it offers a benefit: Turn Clients into Friends, Referrals & Repeat Business.

For an interior designer who serves busy young families with lots commitments outside the home, who still want to come home to an oasis of comfortable elegance at the end of (yet another) jam-packed day, I created this About page headline:

Accessible Luxury for the Modern Young Family on the Go

Again, this About page headline is going to stand out and grab the attention of this designer’s desired audience more effectively than a generic, “My Bio” or “About Me” as a headline.

#5: Include a clear call to action (CTA) on every page

Every page on your website should clearly indicate what you want web visitors to do next. You do this by including a clear call to action (CTA).

Your call to action will be based on your goal for each page, whether that’s getting people onto your email list, getting complimentary consult calls booked, or having site visitors check out your products and services.

CTA examples:

“Sign up here for weekly updates, event info, and special deals I only share with subscribers”

“Get in touch today for a free estimate”

“Shop the new collection here”

“Visit my gallery here”

“Schedule your free consultation today”

“Contact me here if you have any questions”

#6: Create a clear path to buy (or to get additional information)

A clear path to buy simply means making it as easy as possible for web visitors to make a purchase, or take the first step in your sales process, in as few steps as possible.

How to get from Point A – “Great, I found it! This is exactly what I’ve been looking for,” to Point B – clicking on the “Buy Now” button – should not be a mystery.

If you sell something that requires a few additional steps between “This is exactly what I’ve been looking for” and making a purchase (premium services, for example), then every action that precedes the purchase must be clear and easy to understand as well.

A clear path to buy is also in large part a function of web design. The copy and the design should play to together so there’s no friction or confusion about first steps or next steps to buying, or getting additional information, etc.

Here’s how to determine if your website is up to speed in this department: Pretend you’re the ideal client, customer or prospect, and go through the process as if you want to get more information and/or to buy. (Or better yet, enlist a few ideal prospects, or even friends, to do this for you.) Note what obstacles or challenges come up, and fix those, pronto.

#7: Rely on formulas (instead of reinventing the wheel)

Assuming you don’t have time to take an in-depth copywriting course or hire a skilled copywriter, you can always look to formulas to optimize your website copy.

This is a fantastic resource, from the fine folks at Copyhackers:

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

This article includes copywriting formulas for all kinds of copy assets a successful business needs, web pages among them. You’ll find formulas for writing most of the elements needed for web copy that converts, including:

  • Headline for a page or a blog post
  • Value proposition
  • Block of body copy
  • Testimonial
  • Bullet list
  • CTA or button copy


And there you have it, seven simple copywriting best practices to help you improve your website’s performance so you can start getting more business, bookings, and sales.

If you’ve got the bandwidth, it would be totally worth it to take a couple days and knock out a few of the action items above.

BUT … if you’re up to your eyeballs in obligations with no end in sight, and you’d love an objective take on your website copy and how it could be improved, then I invite you check out my Serious-About-Sales Web Copy Audit & Action Plan service to see if it’s right for you. I have 2 available spots for this website review service each month.

Either way, I wish you much luck with your 24/7 salesperson, AKA, your website!

How to Write Headlines for Your Creative Business That Don’t Make You Cringe with Embarrassment (or, Why Great Headlines Beat Peanut Butter on Pancakes)

Formulas. Blueprints. Templates. Rules.

I tend to dislike most of these things. And so do most of the other creative business builders I’ve talked to.

But when it comes to writing headlines, templates and formulas can help if you’re experiencing a rough patch while trying to create magnetic headlines for your creative business, especially when you’re first starting out.

Besides, templates and formulas are just a starting point, a way to get the creative juices flowing. You use them to get something down on paper, then you tweak from there, depending on your personality and your business and service offerings.

So today I give you headline formulas, blueprints, templates and rules.

Because if you can train yourself to write attention-grabbing headlines (you can), then your content is much more likely to get read, shared and acted upon. Good news for you, right?

How Important Are Headlines?

Some well-known and uber-successful copywriters suggest that at least half the time you spend writing a piece should be spent on the headline; it’s that important. Agreed.

You may have heard the statistic that 8 out of 10 people will read the headline, but only 2 out of 10 will read the rest of the copy. The headline is there to get them to read the rest of that copy – that’s its sole purpose, in fact – so if it’s not compelling, you can bet the rest of the blog post or article or sales page you’ve just slaved over will, unfortunately, be ignored.

And we’re trying to run successful businesses that rely on writing and sharing content that moves people to act, so ain’t nobody got time to be ignored.

That said, the body content of the thing you’re writing, be it a blog post, a newsletter, a sales page or what-have-you also needs to be well-written and persuasive, and it must deliver on the headline. But you knew that.

Golden advice nugget: When writing headlines for your creative business, keep in mind what your audience is thinking, and that is, WIIFM: “What’s In It For Me?” 

Now then, let’s talk about a few headline formulas.

Promise a Benefit or Arouse Curiosity

Two of the most effective ways to approach writing headlines is to promise a benefit or arouse curiosity.

This is something I learned in my American Writers & Artists Inc. (AWAI) copywriting training. According to the fine folks at AWAI, a powerful headline does these 4 things:

  • Begins to develop a relationship with your audience/potential clients
  • Delivers a complete message
  • Compels readers/potential clients to read more
  • Grabs the reader’s attention

Examples of benefit-driven headlines from my blog:

:: For Photographers: The Simple Yet Powerful Website Copy Tweak That Will Win You More Clients (& How to Implement It) {Benefit: win more clients}

:: The Dreadful Client-Repelling Mistake That Will Keep You Broke (and how to fix it) {Benefit: how to fix a mistake that repels clients}

:: What a Personal Development Book from 1959 Can Teach You About Writing Web Copy That Sells {Benefit: write web copy that sells}

Pretty straightforward, right?

Using Curiosity in Headlines

Google will return over 14 million results when you search on the phrase, “creating curiosity in copywriting,” which tells you what a powerful concept curiosity is in persuasive writing.

If you want to arouse curiosity, one way to do it is to ask a question your audience/readers/potential clients want the answer to. If you pose a question that’s aligned with your audience’s needs and desires, they’ll want to read on to find the answer.

Examples of headlines that evoke curiosity from my blog:

:: What Can Chocolate Cake and Donuts Teach You About Selling More?

:: Can Copywriting Principles Work for Visual Artists?

:: Creatives: Are You Making These 3 Web Marketing Mistakes?

A site called Upworthy does the curiosity headline very effectively, by essentially creating that really annoying “clickbait” I personally don’t jive with. At all. But hey, it works for them.

You can read more about Upworthy and some background on why “curiosity-gap headlines” work here:

Upworthy’s Headlines Are Insufferable. Here’s Why You Click Anyway 

Follow Copywriter, Brilliant Marketer and Expert Business Strategist Dan Kennedy’s Lead

As a copywriter and marketer, I follow Dan Kennedy’s work, read his blog, subscribe to his email newsletter, and read the occasional book he’s written. And while he’s not for everybody, his advice works, if you feel comfortable following it.

In Chapter 3 of his book, The Ultimate Sales Letter: Attract New Customers, Boost Your Sales, Kennedy shares some fill-in-the-blank headline formulas you can use to get people to read your sales material. (He mentions the movie Gone in 60 Seconds and wisely says, “That’s what your recipients will be if you do not command their attention and literally drag them into reading.”)

Of course, the same formulas can be used to create headlines for your blog posts and subject lines for your emails as well.

(Caveat: If you spend any amount of time online you’ll recognize these formulas, because so many bloggers, copywriters and other business builders use them. For that reason I try to use them sparingly, because I don’t want my writing to sound like everyone else’s.)

Here are a few of Kennedy’s fill-in-the-blank headline formulas along with his examples of how to apply them:

Who Else Wants ___________?


:: Who Else Wants a Hollywood Actress’ Figure?

:: Who Else Needs an Extra Hour Every Day?

How ___________ Made Me ___________


:: How a “Fool Stunt” Made Me a Star Salesman

:: How Relocation to Tennessee Saved Our Company $1 Million a Year

___________ Ways to ___________


:: 101 Ways to Increase New Patient Flow

:: 17 Ways to Slash Your Equipment Maintenance Costs

Two other formulas Kennedy mentions that I’ve personally used are the “Secrets of” and the “How To” headline.

Examples from my vault:

:: For Creatives: The Secret to Transforming Your Boring Lackluster About Page Into an Ideal Client Attracting Magnet

:: How to Create a Free Opt-in Offer Your Target Audience Will Love (and why you need to)

Use Specificity and Numbers

Let get real: we’re all crazy-busy trying to build our creative empires online, and the people we’re trying to attract are too. So you have to get their attention quickly.

One way to get straight to the benefit-driven point in your headlines and immediately hook your readers is to use specificity and numbers.

Why does this work so well?

Because specific details and numbers are more credible than general statements.

For example, which of these examples is more compelling and believable to you?

:: How to Make More Money Selling Digital Products

OR . . .

:: How I Made $6,557.68 Last Month Selling 2 Easy-to-Create Digital Guidebooks

And how about this . . .

:: Tips for Getting More Clients with Your Website

OR . . .

:: 7 Easy Website Tweaks You Can Implement Today That Will Double Your Client Enquiries

Here are two headline examples from my own vault that use specificity and numbers:

:: A Foolproof 6-Step System for Generating Dozens of Ideas for Blog Posts and Newsletters That Your Target Audience Wants to Read (in Under an Hour a Week)

:: How to Improve Your Small Business Website Content Today for Better Sales: A 7-Point Checklist

These kind of headlines reward the reader by letting them know the specific and compelling benefits of reading the article even before they’ve read a word of the body content. What a timesaver for your readers; they’re gonna love ya for it!

The Instant Clarity Headline Formula

The instant clarity headline looks like this:

End Result Customer Wants + Specific Period of Time + Address Objections

Obviously, to be able to make this formula work, you need to have a deep understanding of your customers and clients and their needs, wants and desires with respect to your offering.

I first learned this formula from a fellow called Dane Maxwell, and the example he uses to demonstrate the formula is this, from the real estate niche:

Recruit 2 Top Producing Agents Each Week Without Cold Calling Or Rejection

He goes on to share that using only the first item (end result) or the first and second together (end result + time frame) can also be effective, but using all three elements at once is the most powerful and persuasive.

The reason this formula works well is because it instantly telegraphs the benefits and results the reader (or client or customer) can achieve from reading the content or buying the product or service. It’s all about what important to the reader, client or customer.

So if you’re a wedding photographer for example, maybe your clients want candid, natural-looking shots in which they look relaxed and happy. And the time frame they want it in is their wedding day. As for objections, they may feel there’s no way you – someone they don’t know all that well – can capture their special moments without making them looking posed and stiff.

So using this formula, a wedding photographer could come up with something like this for a blog post headline:

:: The No-Fail Formula for Getting Candid, Natural-Looking Shots on Your Wedding Day Without Looking Posed, Uncomfortable or Stiff

Or let’s say an interior designer wants to write a blog post to help her ideal client – a busy young family on the go with a couple of small children and a dog – undertake a DIY design project to spruce up their home. The end result they want is a luxurious home that reflects their specific taste and design style, but it also has to be practical and easy to keep up. And they don’t want their lives to be disrupted in the process, so the DIY project can’t take more than a month.

So our interior designer could write a blog post with a headline like this:

:: From Chaos to Calm: 7 Simple Steps for Transforming Your Busy Young Family’s Home into an Oasis of Practical Luxury in 30 Days or Less

Now let’s talk about the “cringing with embarrassment” part. (or, How to Use Magazine Headlines and Book Chapter Titles to Craft Compelling Headlines Your Target Audience Will Love)

The headline formulas discussed above are time-tested and work well, which is why they’re used and shared so frequently. But sometimes the headlines that result can feel over the top for us sensitive creative types.

So one of the handy little tips I like to share with my clients when it comes to both getting ideas for content their target audience wants to read, AND brainstorming great headline ideas at the same time, is the magazine headline method and the book chapter title method.

Magazine Headlines

One of the best ways to practice writing headlines (and to spark ideas for blog posts your audience actually wants to read) is to grab a bunch of magazines in your niche and read through the headlines.

(I wrote more here about using the magazine method to find out what your target audience wants to read.)

Publishers do exhaustive research and spend thousands of dollars to figure out which stories will generate the strongest response among their readers, so why not piggyback on that research to gather headline ideas for your own blog or newsletter?

And to make it super-easy, you don’t even have to go to the bookstore, just sign onto Amazon online and go to the magazine section.

Once there, search for magazines in your industry or niche and read through headlines of 5-10 magazines there.

(Caveat: Don’t copy these headlines/ideas verbatim; instead, put your own creative spin on them, geared specifically to your business and your audience.)

For example, suppose I want to generate headline ideas for an interior design business. So I go through some magazines in the home design niche over on our good friend Amazon, and putting my own spin on what I find there, I come up with the following headline ideas:

:: How to Create the Perfect Beach House Décor on a Budget

:: How To Do Rustic Right

:: How to Create Big Style in a Small Space

:: Your Luxe Living Room: 12 Small Changes You Can Make Today for Big Impact

:: DIY Weekend Project: Create the Perfect Outdoor Retreat

From Magazine Headlines in the fashion industry, I came up with these headline ideas:

:: The Best _________ for Every Body Type (swimsuit, dress, etc.)

:: How to Look Like You Hired a Stylist (Even When You Didn’t)

:: Hot Trends and Amazing Accessories for Every Budget

:: 5 Minute Styling Tricks You Can Learn Today

:: The One Accessory Every Woman Needs Right Now

:: How to Dress for Your Body Type

Book Chapter Titles

You can use the same method to gather book chapter titles to use as headline templates. Here’s what you want to do here:

Search on your topic in the books category; choose a few books in your niche from the returned results.

Once you get to the list of books you want to check out, click on books with the “Look Inside!” option on the book cover image so you can get a look-see at what’s inside.

Once “inside” the book, cruise through the Table of Contents, specifically Chapter Titles of said book, and let the idea sparking begin!

(Again, you don’t want to copy these headlines/ideas verbatim; you want to use them to craft headlines that are geared specifically to your business and your audience.)

So let’s take our hypothetical interior design business and come up with some headline ideas from book chapter titles:

:: How to Decorate Like a Pro, Even If You’re Design-Challenged

:: 3 Investment Pieces Everyone Should Own: Which Pieces to Spend the Big Bucks On and Why

:: Home Design Basics: What You Need to Know Before You Get Started on Your Next DIY Project

:: The Ultimate Guide to the Best Decorating Resources Online

:: How to Build a Room Around a Signature Piece

Now let’s do the same for our fashion business:

:: How to Shop Like a Stylist

:: How to Go from Demure to Daring with a Signature Wow Piece

:: 3/5/7 or 2/4/6: Guide to Understanding Clothing Sizes

:: The One Must-Own Item That Complements Every Body Type

:: 10 Wardrobe Staples Every Woman Should Own

See, how easy was that? By spending just half an hour looking through Amazon, we came up with 21 headline ideas, not to mention, ideas for what to write about in the first place!

Now just for fun, if you’re completely stumped for a headline idea, head on over to Portent’s Content Idea Generator. Enter the subject you want to write about, and the generator will give you some headline ideas.

When I did this for the very article you’re reading right now, Portent suggested the following headlines:

:: Why Great Headlines Beat Peanut Butter on Pancakes

:: The 5 Best Resources for Magnetic Headlines

:: How Benefit Driven Headlines Are Making the World a Better Place

And my personal favorite:

:: Why Copywriting Will Change Your Life

Fun stuff, huh?

So there you have it. Tons of easy-to-implement headline templates you can start using today to get your content read, shared and acted upon. And for still more writing magnetic headlines goodness, check out the additional resources below.

Additional Resources

If you’re serious about learning to write great headlines, you can head over to Copyblogger at the link below and sign up to receive the free e-book, How to Write Magnetic Headlines. I’ve got it and it’s good. Seriously, you’ll find dozens of easy-to-implement headline templates in it, so go to town, my friend:

How to Write Magnetic Headlines

From Alexandra Franzen, here are 10 ways to write blog post titles, headlines & email subject lines that make people go, “whoa!”

And from Buffer, check out this in-depth post on how to write headlines for all the various kinds of content you’ll be writing as you build your online empire:

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

Comments? Questions? Other headline templates you’d like to share? Leave ‘em in the comments below!

[Sign up for free weekly updates and get instant access to the CREATIVE REBEL GUIDE TO WRITING A CLIENT-ATTRACTING ABOUT PAGE, plus copywriting & web marketing tips and other goodies for creative freelancers & biz owners that I only share with my subscribers, delivered straight to your inbox each Tuesday.]


How to Sell Any Boring Old Thing with Scandalously Good Copy

Archie McPhee Mini-Moonshine Jar Shot Glass

Archie McPhee Mini-Moonshine Jar Shot Glass

Do you think the thing you sell is too boring to write great copy for? Copy that sings? Copy that makes your readers want to pull the trigger on the “Buy Now” button?


There’s a way to make almost anything more enticing, compelling, and gotta-have-it-awesome through the use of compelling copy.

And I’m going to prove this to you by way of an example.

Behold, the boring old shot glass.  (The fun to be had during and after the use of the shot glass is another matter entirely. Ahem.)

Let’s look at how Bed, Bath & Beyond describes a shot glass:

Shot glass – fancy

These crystal clear shot glasses add style and glamour to your entertaining. The glasses have a sturdy feel and modern design, making them an easy match to your barware. Dishwasher safe. Set of six.

Shot glass – plain

The classic shape and subtle elegance of these sturdy glasses will be perfect for all occasions. The understated design will coordinate beautifully with any table setting. Each shot glass has a 2-ounce capacity. Dishwasher safe. Set of 6.

Ooooh, dishwasher safe, really?  2-ounce capacity? Sturdy? You don’t say! 

Now, if you’re shopping online for shot glasses and just want something sturdy and utilitarian (because lord knows, your shot glasses should be “sturdy” above all else), this may be all the persuasion you need to get out the credit card and place your order.  After all, it’s an inexpensive thing that doesn’t require lots of convincing to get one to click the “Buy Now” button.

But, what if, in tooling around the interwebz looking for the perfect shot glass, you came across this copy instead?

Would you like to swing on a star? Carry moonshine home in a jar?

If you’re a practicing hillbilly, the Mini Moonshine Jar Shot Glass could save your life. After you eat your vittles and get up some gumption, there’s nothing better than moseying out to your still and filling a big ol’ mason jar full of liquid lighting. However, as every health conscious hillbillly knows, a jar is a huge serving and when you’re drinking moonshine the word is “moderation.” This tiny glass jar is 2-3/4″ tall and holds 2 oz. of the hooch of your choice. See, we’re all about healthy hillbillies. Approved by the Hipster/Hobo Alliance.

That, my friend, is from the hilarious and wonderful Archie McPhee website.  Sure, they sell goofy novelty items, but their copy is brilliantly written, and you could do worse than studying how they create desire for their products through the use of dazzling copy.

So here we have product descriptions for a simple, run-of-the-mill 2 oz. shot glass.  A very simple, and even boring, product. Which one seems cooler, hipper, more gotta-have-it interesting?

Hands down, it’s the Mini Moonshine Jar Shot Glass.

What you’re seeing in action here is marketing genius – the ability to invest something utilitarian, plain and boring with real, live sparking personality.  And that’s the kind of copy that gets remembered, and more importantly, sells.

What makes this copy work?

  • It’s funny.  Now funny doesn’t always work, but for this product it does, and for Archie Mcphee as a company it does, because their whole company persona is irreverent and F-U-N, fun.
  • It shows personality – this is key.  This is the Archie Mcphee “voice.”  Even if you didn’t know where the copy came from but were familiar with the company, you’d likely be able to pick it out of a police line-up as Archie McPhee copy.
  • It’s unexpected. “If you’re a practicing hillbilly” is not something you expect to see in a product description, is it?  And it sets the tone right away for the rest of the description.
  • Notice how they “paint a picture” with copy“After you eat your vittles and get up some gumption, there’s nothing better than moseying out to your still and filling a big ol’ mason jar full of liquid lighting.” You can just see a dude (or dudette) with overhalls “moseying” out to the still to get a refreshing dose of moonshine, now can’t you?
  • It’s so damn entertaining you can’t help but keep reading.  And because of that, it’s memorable.  And memorable is good.

In the copy examples above, which one would you remember at the end of the day?  Which one would you still be smiling about? Which one would you be more interesting in owning?

So, personality – if you can add it to your product descriptions, sales pages, web copy, emails, social media status updates, and all the other content you write for your business or your passion project, you will be ahead of the “boring and forgettable” game, engage more of your ideal audience, and generate more interest in your offerings. 

[For more on writing copy that connects with your ideal clients, sign up for free weekly updates and get instant access to the CREATIVE REBEL GUIDE TO WRITING A CLIENT-ATTRACTING ABOUT PAGE, plus copywriting & web marketing tips and other goodies for creative freelancers & biz owners that I only share with my subscribers, delivered straight to your inbox each Tuesday.]