How High-Quality Content Drives Sales: A 3-Point Primer

Creating High Quality Content

I talk a lot on the blog about creating regular high-value content each week so your business gets noticed online and you get more clients, customers and sales.

Actionable content geared toward helping your audience solve their problems will drive targeted traffic to your site, help you get seen as the go-to person in your niche, get more people on your email list, and get more warm bodies in your bricks-and-mortar business.

How does this happen?


In a nutshell:

1.  When you offer unbiased and valuable information on your topic through your blog or website, your newsletter, and your social media outlets, you earn trust with those who interact with your content. Increasing the trustworthiness of your brand helps increase business.

2.  In terms of SEO and search traffic, the more content you create, the more search engine traffic you’ll accumulate because you’ll be increasing your longtail search visibility. Plus, well written content gets linked to, and backlinks are key to better search engine rankings.

3.  Consistently creating compelling content gives people a reason to return to your site again and again to sample your expertise. Which gives you multiple opportunities to potentially sell to them. The more often potential customers engage with your carefully crafted and high-quality content, the more open they will be to a sales message from you at the right time.

Creating amazing content for your site and your newsletter, posting it on a reliable and consistent schedule, and following a strategic plan for sharing it on social media will get more people interested in your products and/or services and increase the number of client and customer inquiries you get.


And that’s the down-and-dirty Cliff Notes version of how excellent content, consistently posted, can help you in your small business.

Since I know one of the biggest challenges is coming up with ideas for blog posts and newsletters on a consistent basis, I’ve linked up 3 articles below that outline some dead-simple and effective strategies for coming up with loads of killer ideas.

Check out this post for 3 Killer Resources for Sparking Dozens of Content Ideas.

Go here for 3 More Resources for Easy Idea-Gathering.

And check out this simple but highly effective strategy for creating EXACTLY the kind of content your audience wants to read.

Content Marketing for Small Business: 3 Articles You Need to Read Now

flickr photo by Rennett Stowe

Today on the blog, an OPC (Other People’s Content) Round-up of killer content marketing & strategy articles.

You’ll find thousands of articles about content marketing out there on the vast interwebz, but if you read these three now, you’ll be able to create your own content marketing plan (at least the 101 version) and start implementing it tomorrow.

Check ’em out:

Small business owners, get your content strategy ducks in a row for killer results. This article will give an excellent overview of how to make it happen:

Next, use these 10 content marketing templates to get everything organized. Templates for content planning, keyword tracking, sales communication, and more:

And finally, 3 things your content must do — be entertaining, strategic and shareable. Get the details here:

So there you have it, enough information to get you started on your own content marketing plan.

Leave your questions or insights on content marketing in the comments section below!

[Hey there, gorgeous. Did you know you can get my FREE weekly newsletter, with actionable tips, techniques, and how-to’s for marketing your business online, delivered straight to your email inbox each Tuesday? You betcha! Go ahead and enter your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]

What is an Editorial Calendar and Why Do I Need One?

Editorial Calendar

Simple Editorial Calendar

An editorial calendar, or “ed cal,” is nothing more than a publishing schedule.  If you decide you’re going post to your blog twice a week and send out your newsletter once a week, and you plan out that content in advance, say by keeping an ideas file or similar, then you have yourself an editorial calendar.  It doesn’t need to be formal or fancy, just so you have some kind of system for planning and scheduling regular content.


Why do I need an editorial calendar?

To be successful online, whether your business lives strictly online, or you use online marketing as part of the marketing mix for your offline business, you need a content marketing plan.

If that sounds too oppressive, think of it as your communication plan (or your content planning system, as I do). This communication plan will consist of posting free high-value content to your blog, newsletter, and social media profiles regularly, content  that “inspires and instructs” your audience, as our good friend and mentor Marie Forleo says.

Great free content is the cornerstone of your online success, so you want to have a system in place for making it happen.  Using an editorial calendar is part of that system.

I can tell you from vast experience (World’s Biggest Procrastinator here), that it’s much less stressful to look at a calendar with several working blog post ideas jotted down and start writing, than it is to sit down in front of a blank computer screen with a blog post looming and the feeling you got nothin.’  In which case every sentence feels like torture.  This is bad for your creative juju.

Establishing an editorial calendar is the fastest, easiest and best way to establish consistency with your content marketing and get your audience coming back for more on a regular basis.


My Content Planning System

My system is simple, and has just two steps:

#1:  I keep a Notepad document open on my desktop, and anytime I think of an idea for a blog post or weekly newsletter, I add it to my running list in Notepad.  I’ve got more ideas there now than I can write about for the rest of the year, and that’s where Step Two comes in.

#2:  I go through the Notepad doc at the beginning of each month, and plan out by week precisely what I’ll post to the blog and send out in the newsletter for that month.  Note, I don’t plan more than a month in advance because, A., it feels completely doable this way and doesn’t cause undue stress, and B., I might come across some great thing I want to respond to or write about right away, and I want to leave room for random inspiration.

So think of an editorial calendar as the foundation of your communication plan.  This bit of planning will keep you consistent and help you get the most audience reach from your free high-quality content.

Your system can be whatever you want it to be – but do have a plan. Because it’s consistency that separates the amateurs from the pros online, and an editorial calendar will keep you consistent.  Just a little tip from me to you.  ; )

What’s your system for planning and scheduling content?  Please share it in the comments section!

[Hey there, gorgeous. Did you know you can get my FREE weekly newsletter, with actionable tips, techniques, and how-to’s for marketing your business online, delivered straight to your email inbox each Tuesday? You betcha! Go ahead and enter your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]

How to Get Juicy Content Ideas

Staring at your computer screen, stumped for great blog post ideas?

It’s a frustrating place to be, because hey, you’re a smart cookie, you know that content marketing is one of the savviest things you can do to grow your small business.  But to market with content, you gots to have ideas, inspiration, vision of what that content should be — or at least a few good blog topics up your sleeve.

If you want to get your creative sparks a flyin’, then check out this handy-dandy infographic from the fine folks at Copyblogger, and get your inner content marketing genius on.

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.