SFP

Welcome, Six Figure Photography readers, I’m so glad you stopped by!

 

I put together a few resources I hope you’ll find valuable as you write website copy for your photography business and optimize your online presence to attract your ideal clients.

(And be sure to scroll down to the bottom of this post to learn how you can get on the interest list for my upcoming course: 30 Days to a Magnetic Marketing Message That Sells: A Course for Wedding, Portrait, and Lifestyle Photographers)

 

Enjoy!

 

In this massive post geared specifically to photographers, I share a powerful and simple to implement tweak you can make in your website copy to win more clients, plus a whole bunch of other tips for writing compelling web copy:

For Photographers: The Simple Yet Powerful Website Copy Tweak That Will Win You More Clients (& How to Implement It)

And if you need to write your client-attracting About page, this will help:

:: How to Transform Your Boring, Lackluster About Page into an Ideal Client-Attracting Magnet: A Guide for Creative Types.

:: Get it right over here ==> GET THE GUIDE.

(Hint: you’ll be able to download the guide instantly, then you’ll receive copywriting and marketing tips each and every week directly to your email in-box; you can unsubscribe at anytime.)

Oh, just a little tip, sometimes that page can be a little wonky, so if you have any trouble signing up for the About Page Guide there, just pop on over to my Home page and sign up for it through the form over on the right. 🙂

And here’s a PDF download of an About page I recently wrote for a wedding photographer. It’s a good example of client-focused copywriting, which is how you want to write your own website copy.

Wedding Photographer About Page

And here are a few of my best blog posts on marketing in general and on writing web copy that sells in particular:

 

Creatives: How to Uncover Your Unique Selling Proposition (and why you need to) [This post includes a free downloadable worksheet for figuring out your USP!]

 

How to Write Headlines for Your Creative Business That Don’t Make You Cringe with Embarrassment (or, Why Great Headlines Beat Peanut Butter on Pancakes)

 

What a Personal Development Classic from 1959 Can Teach You About Writing Web Copy That Sells

 

How to Sell Any Boring Old Thing with Scandalously Good Copy

 

Authentic Marketing & Selling for Introverted Creatives: Tips for marketing your work if you’re a creative and/or an introvert and don’t feel comfortable promoting yourself

 

7 Easy Ways to Improve Your Web Copy Today for Better Sales: Basics for Creatives 

 

If You Can’t Beat ‘Em, Join ‘Em: The Baby Carrot Story and Using Personality in Marketing

 

What Can Chocolate Cake and Donuts Teach You About Selling More?

 

Can copywriting principles work for visual artists?

And here are a couple of guest articles I’ve written on must-know copywriting topics:

 

Taglines 101: How to Create a Tagline for Your Creative Business When You’re Just Starting Out

 

6 Authentic, Low-Cost Ways to Differentiate Yourself Online to Attract Your Ideal Clients and Customers

 

Words That Convert: The Essential Piece of Copy You Must Master to Convert Blog Visitors Into Leads and Clients

Feel free to reach out to me at kimberly [at] kimberlydhouston [dot] com if you have any questions!

Cheers,

Kimberly

P.S. —

Coming Soon:

30 Days to a Magnetic Marketing Message That Sells: A Course for Wedding, Portrait, and Lifestyle Photographers — Create Messaging for Your Photography Business That Helps You Stand Out in an Overcrowded Market, Attract & Connect with Your Ideal Clients, & Get More Bookings

Click here to learn more.