Serious-About-Sales Web Copy Audit & Action Plan + Copy Makeover

{including customized copy recommendations & sample copy for your website’s 3 most important pages}

So you can land clients and customers you love, directly from your website, with less hustle & more ease …


If you’re like most of my clients, you’ve been working hard to improve your website copy so you can attract and convert clients & customers with ease.

You’ve been reading blog posts, taking online courses, devouring newsletters on marketing and copywriting, and implementing what you learned.

Because you, like me and just about every one of my previous & current clients, want your website to do most of the heavy lifting when it comes to marketing your services, so you can focus on the creative work you do for clients.

But, once you’re past the early beginner stage, doing everything yourself is just not that effective anymore.  

If you really want to transform your website into a lead generation powerhouse and your own 24/7 salesperson …

Maybe you need personalized feedback and 1:1 guidance from a copywriter and marketer with 15+ years of experience, someone who specializes in working with creatives just like you, someone to share advice, strategy & copy recommendations specific to you and only you, geared to your exact situation.

Your unique challenges. Your unique business. Your unique website copywriting and conversion issues.

That’s why I created the Serious-About-Sales Web Copy Audit & Action Plan + Copy Makeover

{includes customized copy recommendations + sample copy for the 3 most important pages of your website you can tweak and use ASAP!}

Let’s have some real talk about your website for a second.

Having a “web presence” just for branding purposes or to make your business seem legit is not the sole, or even the most important, reason your website exists.

Your website has an important job to do – namely, to serve as your 24-7 salesperson – so you can go about doing your important creative work without having to constantly worry about marketing yourself.

Yes, you have to drive enough of the right kind of traffic – made up of your ideal clients and customers – to your site, but it’s your website’s job to turn a percentage of that traffic into paying clients and customers.

As one of my favorite business coaches says, “Your website must serve your business goals of capturing and converting leads, delivering value and generating sales.”

As the very wise author and brilliant marketer Chris Brogan says, “Sites are salespeople, not technology.”

And as Kimberly Houston says . . .

Your website needs to make a powerful connection with the buyers and customers you want. It should position you as the obvious choice for your ideal clients. And it needs to get those people excited to take the next step on the path to working with you or buying from you (and that next step needs to be clearly and compellingly laid out).

Your website is ultimately meant to get you clients and customers and sell your products and services. Full stop.

Now, that process might involve three steps or ten, and it’ll usually start with subscribing to your email list, booking a consultation or free session, or filling out an intake form of some kind, but at the end of the business day, if you’re in business, the reason your website exists is to help generate revenue.

That’s exactly what the Serious-About-Sales Web Copy Audit & Action Plan is designed to help you do.

The Serious-About-Sales Web Copy Audit & Action Plan + Copy Makeover includes:

:: The Serious-About-Sales Web Copy Audit questionnaireso I can get to know all about you & your business, your ideal clients, and your goals for a successful, effective web presence. These questions are designed to get you thinking about your website & your marketing message strategically, so we can determine the best client-attracting messaging & positioning for your unique business & products or service offerings.

:: 45-minute website strategy session: During this 45-minute call, we’ll do a deep dive into the responses on your questionnaire. We’ll review who your ideal clients & customers are, talk about what makes you unique in the marketplace, and discuss your website goals so I can gear your copy audit and action plan to help you achieve those goals. 

:: Audit & Critique of the 3 most important pages of your website: Home page, About page, and Services, Work with Me or Gallery/Shop page. I’ll review these three key, uber-important pages, and provide detailed feedback and copy recommendations for immediate improvements you can make. This will consist of things like: turning features into benefits, creating benefit-driven headlines, body copy and calls-to-action, etc., determining the core emotional benefit of your offering (this helps you better connect with your ideal clients and make more sales), editing your copy for clarity, restructuring the page for cohesiveness and flow, and providing a clear path to buy.

:: Customized Copy Recommendations & Sample Copy*: As part of the audit & action plan, I’ll share customized copy recommendations for each of your three most important website pages, plus a a small amount of sample copy for your Home page, About page, and Services, Work with Me or Gallery/Shop page. You will want to tweak this copy to fit your communication style. 

:: An Action Plan with Key Copy Recommendations, to include all the above. So you know what to work on, in what order. 

:: 45-Minute Debrief Call after you receive your Action Plan, to discuss any lingering questions or concerns.

:: One week of follow-up email access to me in case you have additional questions after the debrief call.

BONUS: I’ll also audit & provide suggestions for your email opt-in copy & contact page; and share strategic ideas for which pages to add to your website to help you convert more of your ideal clients and customers. Plus, you’ll get a 30-minute check-in call 30-60 days after you’ve made the suggested changes in your Action Plan to answer additional questions. Or … you can use this 30-minute call to discuss any other part of your business you’d like feedback on.

*Please note, this service does not include me writing all original copy for your entire website, but reviewing, critiquing, and sharing recommendations to help you improve the copy you’ve already got on your 3 most important website pages, plus a small amount of sample copy for each of those pages you can tweak and use. 

This service is perfect for you if:

:: You’re getting a few sales and client inquiries here and there, but you know things could be better, i.e., you want more sales, more client inquiries and more email subscribers, more consistently, and you’re finally done with trying to figure out the copy and conversion game all on your own.

:: You’ve recently launched your website or you’re getting ready to very soon, you wrote all the copy yourself, and you’d love a professional copywriter and marketing expert’s opinion + customized feedback on what you’ve created and how to optimize it for best results before you start driving traffic to it.

:: You’re getting clients, but not the right kind of clients.

:: You’ve spent time educating yourself on how important effective copy is to everything you do online, and you understand the pivotal role of compelling website copy to achieving your goals of getting more business, bookings, and sales.

:: Or … you’ve already achieved lots of success in your business and you’re pretty happy with things, but you feel like you might be leaking profits because your web copy needs work, and you need a web copy refresh rather than a complete overhaul.

:: Important! You understand that while your website is a key part of your online business engine when it comes to converting ideal clients & customers, you must also develop your own plan for getting consistent, quality traffic to your website, and create your own sales process, even if it’s not “perfect” right now.

:: You’re 100% committed and willing to put in the work to make the website copy changes & recommendations based on the Action Plan you’ll receive as part of this service.

:: You value your time and your business, because this is not just an expensive hobby for you, it’s your livelihood, and you’re ready to stop relying on free content, doing everything yourself, and finally bring in professional support

:: Your business is at the stage where this financial commitment is doable for you

If that describes you, I think we should partner up to work on your website together.


The investment for this service is $1498, with a $749 deposit due to hold your place in my project schedule and begin the work, and the balance of $749 due when we complete our work together, likely about 2 weeks later.
I have just 2 spots available each month for this service, so if you’re interested, I wouldn’t wait! {If you have any questions about whether this service is right for you, feel free to email me at}

Scroll down below to make your deposit payment and lock in your spot!


:: Pay your deposit via PayPal by clicking on the button below (You don’t need a PayPal account to pay with PayPal, by the way.)

:: Once I receive your payment, I’ll reach out to you within 24-48 hours during normal business hours (*via the email you provide when you pay, so make sure the email address associated with your PayPal account is where I can reach you*) with your Web Copy Audit Intake Questionnaire and a Services Agreement (this is a standard agreement that outlines what the service entails + payment and deadline information)

:: You’ll review the Services Agreement and note your acceptance via email right away

:: You’ll get your completed questionnaire back to me within 5 business days

:: I’ll review your questionnaire responses and reach out to you to schedule our 45-minute website strategy session.

:: After this call, I’ll do your website audit, and create your Action Plan with Customized Copy Recommendations & Sample Copy within 10 business days

:: After you receive the plan and have a chance to review it, we’ll schedule our 45-minute Action Plan Debrief Call

Lock in your spot today!

Initial deposit of $749 today, then $749 when you receive your Action Plan with copy recommendations & sample copy.



*Since this is a 1:1 service offering, your initial deposit is non-refundable, no exceptions.

Once you make your first payment, I block out time in my schedule to work with you, and I cannot reschedule that time if you change your mind. So please shop mindfully. Thank you for respecting this policy. 🙂

{If you have any questions about whether this service is right for you, feel free to email me at}

Here’s what a few wonderful clients have had to say about our work together:

Kimberly helped me uncover the factors that make up the “meaningful difference” in my business, things that will help me stand out in my niche. The process of refining my USP was so helpful. But more than that, she helped me get clarity on my whole business vision, which has been invaluable. She’s like a copywriter and business coach and cheerleader all rolled into one!

Rhégina Sinozich, Psychotherapist, Speaker, Coach, and Workshop Facilitator,, Bethesda, MD

I’m sitting reading my pricing magazine and thinking about how the web copy you wrote has worked wonders for me. I continue to use it daily over here. On my website and especially my pricing guide that gets me a ton of bookings. What an amazing difference it has made for my business this year. Thanks again for everything.

Rachael Koscica, Fine Art Wedding Photographer,, Phoenix, AZ

I hired Kimberly for the Serious-About-Sales Web Copy Audit & Action Plan because I felt like I wasn’t attracting my ideal clients with the wording on my website. I had heard Kimberly on Ben Hartley’s podcast, where they talked about why you should have a copywriter write your website. Anybody who comes on Ben’s podcast is totally legit and if he recommends their services, then you know it’s something you really should be doing as a photographer and a creative. Kimberly shared some killer feedback and wording to use for my website that will attract the kind of clients I’m looking for. I just made the changes the other day…can’t wait to see how much of a difference it makes! Plus, I now understand who my ideal client is better and how to attract them. I didn’t know that before! I would recommend Kimberly’s services to anybody looking for a copywriter; it’ll definitely make a difference on your website, and in your business as a whole.

Casey McMinn Howard, Wedding and Family Photographer,, Atlanta, GA

When I hired Kimberly for her Serious-About-Sales Web Copy Audit & Action Plan Service, I was at the stage in a major website redesign where I knew I needed guidance, and it was time to bring in a PRO to help me create a high-level site and simultaneously set a standard for how artists do their sites. I knew I wanted to work with Kimberly from the information on her website and from the ABOUT page exercise in one of Cory Huff’s [The Abundant Artist] web workshops. I knew she would provide the kind of experienced, high-level, and detailed input I needed.  I think I have a great website. It’s polished. It’s not a cookie cutter artist’s site with gobs of artist jargon. It’s welcoming, and it sells, in a very subtle and truthful way.

 I think anyone could benefit from Kimberly’s guidance, whether or not they’re artists – anyone who wants a great website should be working with her as their “sherpa!” You’ll get great value and input for the investment, and she’s a pleasure to work with!

Mark Landkamer, Artist,, Santa Fe, NM

I definitely made the right choice when I chose Kimberly to critique my website. Her advice and copy suggestions were extremely insightful and with her help I was finally able to launch my website that I’d been putting off doing for so long. If you’re struggling with your website copy, I highly recommend working with Kimberly. She’s professional, knowledgeable and excellent at her craft. 

Melissa Claypool, Web Designer, Lissa JC Design, Nashville, TN

As a result of working with Kimberly on the Serious-About-Sales Web Copy Audit & Action Plan, I feel clearer and more confident about my unique message and selling points. I now have language I can use to talk about my work and why people should purchase it. I’d recommend Kimberly’s services to anyone who wants to make minor to major changes to their website, anyone who needs to get clearer about what makes their services/product unique and would like the language to explain and promote their work to potential buyers, and to anyone who wants clear, compelling copy to help them boost their online sales.

Kimberly over delivers! She uses a very structured, step-by-step approach to help you figure out what you need and then to help you achieve your goals. She makes every effort to understand your personal and professional needs when it comes to promoting your business. She’s is totally available for answer questions and provide follow-up help once the project is completed. 

Sylvia Lippman, Contemporary Abstract Artist,

When I hired Kimberly for her Serious-About-Sales Web Copy Audit & Action Plan service, my challenge was that I didn’t know how to tell the story behind my art in a way that was impactful, yet relatable. The action plan she provided as part of this service was easy to follow, and allowed me to get my website done (a task I was dreading before we met), so I could focus on other things on my plate. Now I have three pages on my website that I feel really confident about, and what I consider to be my three most important pages – home, about and opt-in. My website is meant to be an around-the-clock representation of my work, and therefore, of me. And it now does in a way that is engaging, informative, and in my voice. I think equally as important, I now have a clear process to follow for the pages that I will write in the near future. I would recommend Kimberly and her services to any creative that struggles to talk about themselves, and also takes their career seriously enough to understand how important it is to be able to share one’s story.

Natasha Kohli, Abstract Artist,, Chicago, IL

Other testimonials are here. 


As we all know, business is risky. So my advice doesn’t come with any guarantees. You get that, right? Cool. Now here’s the serious-suit-and-briefcase version: This service is not a substitute for working with a business consultant or other professional. I cannot guarantee the outcome of following the recommendations provided and any statements made regarding the potential outcome are expressions of opinion only, based on my 15+ years of copywriting and marketing experience. I make no guarantees about the information and recommendations provided herein. By using this service, you acknowledge that I cannot guarantee any particular results, as such outcomes are based on subjective factors that are not within my control. Therefore, following any information or recommendations provided as part of this service are at your own risk.