Quest 2016: Who Do You Serve?

Quest 2016 Theme, Day 9: Who Do You Serve?, from Visionary Chris Brogan 

Today’s prompt comes from Chris Brogan, CEO of Owner Media Group, professional speaker, and the New York Times bestselling author of eight books, including the forthcoming, Insider: Strategies and Secrets for Business Growth in the Age of Distractions.

Today’s prompt:

How will you better clarify whom you serve and what you do for them in 2016?

The answer to this one feels so easy, relatively speaking, compared to the previous questions.

That’s because I’ve already been thinking about this for weeks, at least since the end of November.

What I’ve been doing, and will continue to do over the next few days/couple of weeks to clarify who I serve and what I do for them, is go through all my copywriting and marketing consulting client intake questionnaires from 2015, every question I got from prospective clients via email, and every project I completed for clients, to determine what my ideal clients really struggle with, and what they’re really, truly looking for when they bring me on to work with them.

Because I know it’s about more than simply copywriting or marketing help, it’s something deeper than that. And that deeper “thing” is what I want to tap into this coming year. So as I’m poring over my intake questionnaires from this last year, I’m reading and reading the responses to all 25-30 questions (I ask a lot of questions), but I’m paying particular attention to the answers to these two questions:

:: What are your biggest dreams when it comes to your business?

:: Just for fun, if you were stranded on a desert island or in a Buffalo snow storm, which 3-5 books, movies, podcasts, websites, blogs, t.v. shows or magazines would you absolutely have to have on hand?

I think of all the questions I ask, those two are the most fun for my clients to answer, and yield some of the most heartfelt and interesting responses.

Step Two would be to put together some insights from this process, then circle back around with my 2015 clients to get their feedback on how I can better serve them, and new clients, in 2016.

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