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# kimberlydhouston.com

Copywriting & Web Marketing for Creative Rebels

## Posts

- [Blog](https://kimberlydhouston.com/blog/)
- [Get More Clients, More Consistently: How a Service Provider Increased Her Monthly Bookings with an Educational Email Course](https://kimberlydhouston.com/get-more-clients-more-consistently-how-a-service-provider-increased-her-monthly-bookings-with-an-educational-email-course/) - Want more client bookings every month? Here's one way to make it happen. Is there is a barrier to getting more clients to hire you for the service you provide? One that prevents you from booking more projects or landing more business, despite your obvious talents, skills, and abilities? Something that, if addressed, would get Want more client bookings every month? Here's one way to make it happen. Is there is a barrier to getting more clients to hire you for the service you provide? One that prevents you from booking more projects or landing more business, despite your obvious talents, skills, and abilities? Something that, if addressed, would get
- [How to Write Headlines for Your Creative Business That Don’t Make You Cringe with Embarrassment (or, Why Great Headlines Beat Peanut Butter on Pancakes)](https://kimberlydhouston.com/how-to-write-headlines-for-your-creative-business-that-dont-make-you-cringe-with-embarrassment-or-why-great-headlines-beat-peanut-butter-on-pancakes/) - Easily create compelling headlines for your creative business using these simple-to-implement templates.
- [What Can Chocolate Cake and Donuts Teach You About Selling More?](https://kimberlydhouston.com/what-can-chocolate-cake-and-donuts-teach-you-about-selling-more/) - One of the most important things you can ever learn about writing persuasive, compelling copy is how to tap into the power of emotion.
- [Is Your Boring Brand Personality Killing Your Sales?: How Ecommerce Brand Saddleback Leather Gets It Right](https://kimberlydhouston.com/is-your-boring-brand-personality-killing-your-sales-how-ecommerce-brand-saddleback-leather-gets-it-right/) - If you sell a commodity product in a competitive niche, can using brand personality as a differentiator really make a difference to your bottom line, or is that just some BS sold by ad agencies and marketers who want your business? The real question: When competing for audience attention and dollars, can a standout brand
- [7 Simple Website Copywriting Best Practices That Won’t Make You Cry into Your Corn Flakes (but will help you get more business, bookings & sales)](https://kimberlydhouston.com/7-simple-website-copywriting-best-practices-that-wont-make-you-cry-into-your-corn-flakes-but-will-help-you-get-more-business-bookings-sales/) - Seven simple-to-implement website copy improvements that will help you get more business, bookings & sales, directly from your website.
- [Copy That Converts ALWAYS Starts Here [+ my research 101 process]](https://kimberlydhouston.com/copy-that-converts-always-starts-here-my-research-101-process/) - Writing copy that converts always starts with research. Here's a simple-to-implement research 101 process for creative business builders writing their own copy.
- [My Best Copywriting Advice, Part One: 6 Blog Posts That Will Help You Create a USP That Attracts Ideal Clients, Grow Your Email List & Write an Email That Sells](https://kimberlydhouston.com/my-best-copywriting-advice-part-one-6-blog-posts-that-will-help-you-create-a-usp-that-attracts-ideal-clients-grow-your-email-list-write-an-email-that-sells/) - This week on the blog, I’m doing something a little different. Rather than a single post about a single topic, I’m rounding up a handful of posts that highlight some of my “best” copywriting & marketing advice. (“Best” meaning, these are topics I consider to be some of the most important to building and growing
- [Gratitude List: Coronavirus Edition](https://kimberlydhouston.com/gratitude-list-coronavirus-edition/) - I’m going to jump right in here, because if I sit here pondering the “right” thing to say in these unprecedented times, I won’t write a word. Among the ways I’m coping with the coronavirus crisis, besides binge-watching all the cooking + food & wine related shows on Netflix and eating all the Ben &
- [My Best Copywriting Advice, Part Two: 6 Blog Posts That Will Help You Determine the Core Emotional Benefit of Your Offer, Write Web Copy That Sells & Upgrade Your Business Mindset](https://kimberlydhouston.com/my-best-copywriting-advice-part-two-6-blog-posts-that-will-help-you-determine-the-core-emotional-benefit-of-your-offer-write-web-copy-that-sells-upgrade-your-business-mindset/) - Last week on the blog, I did something a little different. Instead of writing a single post about a single topic, I rounded up a handful of posts from yesteryear that highlight some of my “best” copywriting & marketing advice. (“Best” meaning, these are evergreen topics I consider to be some of the most important
- [How to Flout the “Rules,” Be Unconventional, and Still Become a Massive Success (A Must-Read Book That Might Just Change Your Life)](https://kimberlydhouston.com/how-to-flout-the-rules-be-unconventional-and-still-become-a-massive-success-a-must-read-book-that-might-just-change-your-life/) - It’s no exaggeration to say that finding Ash Ambirge’s blog, The Middle Finger Project, changed the trajectory of my life. A little bit melodramatic yes, but that’s how I roll. 😊 Let me explain. Once upon a long time ago, I was wandering the career desert, wondering how I could use my writing and marketing
- [From Full of Excuses and Failing in Business to Self-Made Multi-Millionaire: How a Dead Broke Carpet Cleaner Turned It All Around Using the Power of Copywriting and Direct-Response Marketing](https://kimberlydhouston.com/from-full-of-excuses-and-failing-in-business-to-self-made-multi-millionaire-how-a-dead-broke-carpet-cleaner-turned-it-all-around-using-the-power-of-copywriting-and-direct-response-marketing/) - How a Dead Broke Carpet Cleaner Turned It All Around Using the Power of Copywriting and Direct-Response Marketing
- [How I Wrote a Story-Based Sales Email That Landed Me in the Top 5 in a Copywriting Contest](https://kimberlydhouston.com/how-i-wrote-a-story-based-sales-email-that-landed-me-in-the-top-5-in-a-copywriting-contest/) - Photo by Hello I'm Nik 🇬🇧 on Unsplash I came in 4th place, to be exact. Now, that might not seem like much, but there were roughly 78 entries from copywriters who ran the gamut from fairly new to quite successful and experienced. I’ve been doing this here copywriting and marketing thing since about 2001, but some of
- [What a USP Is, Why You Need One ASAP, and How to Create One for Your Service-Based Business So You Can Get More Business, Bookings & Sales [Part 3 of 3]](https://kimberlydhouston.com/what-a-usp-is-why-you-need-one-asap-and-how-to-create-one-for-your-service-based-business-so-you-can-get-more-business-bookings-sales-part-3-of-3/) - Photo by Rupert Britton on Unsplash [This is the final installment of a 3-part series on creating a memorable USP. You can find Part One here, and Part Two here.] If you’ve already read Parts 1 & 2 (linked above) of this 3-part series, welcome back! If you’re arriving at this post fresh from somewhere out there on
- [What a USP Is, Why You Need One ASAP, and How to Create One for Your Service-Based Business So You Can Get More Business, Bookings & Sales [Part 2 of 3]](https://kimberlydhouston.com/what-a-usp-is-why-you-need-one-asap-and-how-to-create-one-for-your-service-based-business-so-you-can-get-more-business-bookings-sales-part-2-of-3/) - Photo by Dan Meyers on Unsplash [This is Part Two of a 3-part series on creating a memorable USP. You can find Part One here. Part Three is here.] In Part One of this mega-post on creating a compelling USP for your business, we defined the terms USP (unique selling proposition) and “meaningful difference,” covered how a memorable
- [What a USP Is, Why You Need One ASAP, and How to Create One for Your Service-Based Business So You Can Get More Business, Bookings & Sales [Part 1 of 3]](https://kimberlydhouston.com/what-a-usp-is-why-you-need-one-asap-and-how-to-create-one-for-your-service-based-business-so-you-can-get-more-business-bookings-sales-part-1-of-3/) - Photo by Ine Carriquiry on Unsplash [This is the first installment of a 3-part series on creating a memorable USP. You can find Part Two here, and Part Three here.] “Your USP can mean the difference between success and failure.” Corbett Barr, Fizzle.co, from The Ultimate Guide to Finding Your Unique Selling Proposition Oh, how true that is.
- [Grow your email list with better opt-in copy using these two powerful tips](https://kimberlydhouston.com/grow-your-email-list-with-better-opt-in-copy-using-these-two-powerful-tips/) - Photo by NeONBRAND on Unsplash Ah, the power of language. If you’ve spent any amount of time online, no doubt you’ve come across many an email opt-in form. Some use language that practically compels you to put down your pricey Starbucks beverage right.this.second, and sign up N-O-W. Others generate a big ol’ “meh,” and send you scurrying to
- [Gotta Be Those End-of-Summer Blues: It’s Time to Publish a New Blog Post, and None of My Long List of Post Ideas is Calling to Me {+ upcoming blog post topics}](https://kimberlydhouston.com/gotta-be-those-end-of-summer-blues-its-time-to-publish-a-new-blog-post-and-none-of-my-long-list-of-post-ideas-is-calling-to-me-upcoming-blog-post-topics/) - Photo by Oscar Keys on Unsplash Welp, here it is August 31, and boy, would I love to get a blog post published today. I typically only publish one new post per month, and today is the last day of August. So, it feels like I “should” spend the next 8-10 hours creating a stellar teaching post of
- [Want More Email Subscribers? Implement These Two Ridiculously Simple Tips](https://kimberlydhouston.com/want-more-email-subscribers-implement-these-two-ridiculously-simple-tips/) - Photo by Jungwoo Hong on Unsplash I've been doing loads of web copy & messaging strategy sessions this week, and here's something I've noticed: Pretty much everyone I talked to KNOWS that building a healthy, robust email list is non-negotiable if you want to build your business and get clients and customers online (without having to do the
- [Would You Rather Push a Boulder Uphill with a Feather, or Nail Down Your Compelling Marketing Message?: A Question for Creative Business Builders, Solopreneurs, Freelancers and Small Business Owners](https://kimberlydhouston.com/would-you-rather-push-a-boulder-uphill-with-a-feather-or-nail-down-your-compelling-marketing-message-a-question-for-creative-business-builders-solopreneurs-freelancers-and-small-business-owners/) - I was NOT going to give up on making my fledgling business work. Nailing down & conveying the right marketing message became my mission, and turned my business around.
- [Why Relevant Messaging for Your Target Audience is Non-negotiable [& how to create it]](https://kimberlydhouston.com/why-relevant-messaging-for-your-target-audience-is-non-negotiable-how-to-create-it/) - Photo by Andrew Neel on Unsplash Recently I was on a strategy call with a client I’ve worked with on a handful of copywriting and marketing projects over the years. Since we’ve known each other for a while, once the strategy session was over, we got to chatting informally about business, and life in general. She asked me
- [How to Ship When It’s Not Perfect: On Beating Procrastination, Overcoming Limiting Beliefs, and Finally Shipping my Copy Messaging Guide](https://kimberlydhouston.com/how-to-ship-when-its-not-perfect-on-beating-procrastination-overcoming-limiting-beliefs-and-finally-shipping-my-copy-messaging-guide/) - Photo by Austin Chan on Unsplash I recently sent an email to my list about the long and winding road to finally, finally, at long last, publishing the beta version of a copy messaging ebook I’d been working on in fits and starts for nearly a year. Actually, when I started working on what would eventually become the
- [How to Do Your Own D-I-Y Website Audit to Increase Conversions](https://kimberlydhouston.com/how-to-do-your-own-d-i-y-website-audit-to-increase-conversions/) - Is your website doing the job it's meant to do? Your website exists to get you clients and customers and sell your products and services. Full stop.
- [What is a Signature Marketing Message and Why Do You Need One ASAP? So You Can Stand Out Online, Attract Your Ideal Clients, and Get More Business, Bookings, and Sales](https://kimberlydhouston.com/what-is-a-signature-marketing-message-and-why-do-you-need-one-asap-so-you-can-stand-out-online-attract-your-ideal-clients-and-get-more-business-bookings-and-sales/) - Photo by rawpixel on Unsplash I talk frequently on this blog, in my weekly emails, and with my private clients about the importance of creating a signature marketing message for your business. A signature marketing message gives your ideal clients and customers a compelling reason to choose you, rather than one of the other 567,878 creatives online who
- [For Photographers: The Simple Yet Powerful Website Copy Tweak That Will Win You More Clients (& How to Implement It)](https://kimberlydhouston.com/for-photographers-the-simple-yet-powerful-website-copy-tweak-that-will-win-you-more-clients-how-to-implement-it/) - Many photographers make the serious mistake of assuming their gorgeous online portfolio will speak for itself to sell their services & get clients. Unfortunately, this rarely happens.
- [How to Write a Simple 3-Part Email Marketing Campaign That Sells Your Creative Products and Services in 48 Hours or Less](https://kimberlydhouston.com/how-to-write-a-simple-3-part-email-marketing-campaign-that-sells-your-creative-products-and-services-in-48-hours-or-less/) - What if there was a way to bring some $$$ into your business ASAP, with a minimal amount of hassle and without spending hours slaving away to come up with a brilliant sales campaign? There is.
- [If You Can’t Beat ‘Em, Join ‘Em: The Baby Carrot Story and Using Personality in Marketing](https://kimberlydhouston.com/if-you-cant-beat-em-join-em-the-baby-carrot-story-and-using-personality-in-marketing/) - With enough creativity & resourcefulness, you can uncover the benefits & bring out the personality of any boring old thing to make it appealing to your audience.
- [The Essential Piece of Copy You Must Master to Convert Web Visitors Into Leads and Clients](https://kimberlydhouston.com/the-essential-piece-of-copy-you-must-master-to-convert-web-visitors-into-leads-and-clients/) - If you’re getting consistent traffic to your website but your visitors aren’t taking the actions that lead to signups and sales, take heart – the problem could be as simple as adding the appropriate call to action (CTA).
- [Four Powerful Ideas That Could Radically Change Your Business](https://kimberlydhouston.com/four-powerful-ideas-that-could-radically-change-your-business/) - These four elegant, simple-to-implement ideas have the power to radically change your business.
- [Guard Your Time, Prioritize Your Creative Work](https://kimberlydhouston.com/guard-your-time-prioritize-your-creative-work/) - “Maker’s Schedule, Manager’s Schedule,” “Deep Work,” and other important considerations for doing your best creative work.
- [Starting Over: New Home, New Life, New-ish Business, All New Outlook](https://kimberlydhouston.com/starting-over-new-home-new-life-new-ish-business-all-new-outlook/) - Sometimes life kicks you in the arse in the most unexpected ways. I decided I'd let my recent two-year arse-kicking be the doorway to something new and improved, in business and in life.
- [Dumb Decisions, Smart Moves, Flaky People & Amazing New Clients: 2017 Year in Review + 2018 Business Changes](https://kimberlydhouston.com/dumb-decisions-smart-moves-flaky-people-amazing-new-clients-2017-year-in-review-2018-business-changes/) - My last blog post for the year was going to be a meaty, lengthy post full of actionable advice about how to do your own website audit. Fairly simple changes you can implement on your own to increase conversions, client inquiries, customers, and closed business, all from your online presence. I planned to share the
- [You DO NOT Have to Do It “Their” Way to Succeed in Business (AKA, Online Business Practices That Kinda Make My Skin Crawl)](https://kimberlydhouston.com/you-do-not-have-to-do-it-their-way-to-succeed-in-business-aka-online-business-practices-that-kinda-make-my-skin-crawl/) - You can do things your own way, ignore the tactics, techniques, and “hacks" online marketing experts tell you you *must* do, & still be successful online.
- [Some Notes on Determination](https://kimberlydhouston.com/some-notes-on-determination/) - Determination. Sometimes it kicks in at the exact moment you need it. I surely would have given up on my business this year without it. In fact, I almost did.
- [How to Stop Whining and Enjoy the H-E-Double Hockey Sticks Out of Your Unexpected Downtime](https://kimberlydhouston.com/how-to-stop-whining-and-enjoy-the-h-e-double-hockey-sticks-out-of-your-unexpected-downtime/) - Unexpected downtime in your business can be gut-wrenching & anxiety-provoking, or you can lean into it & let yourself enjoy the h-e-double hockey sticks out of it.
- [Photographers: How to Write Your Website Investment or Packages Page](https://kimberlydhouston.com/photographers-how-to-write-your-website-investment-or-packages-page/) - I recently received an email from one of my lovely email subscribers, a boudoir photographer, asking if I had a blog post or other resources on how to write an Investment page for a photography website. I didn’t, but I thought that would make a great topic for a blog post, so here it is,
- [For Creative Business Builders: A Powerful Yet Painless Way to Market Your Business That Practically Does the Selling for You](https://kimberlydhouston.com/for-creative-business-builders-a-powerful-yet-painless-way-to-market-your-business-that-practically-does-the-selling-for-you/) - There's a powerful way to market your creative products & services that feels genuine and easy, and practically does the selling for you.
- [An Ode to Being Impractical: A Reading List for Creative Business Builders](https://kimberlydhouston.com/an-ode-to-being-impractical-a-reading-list-for-creative-business-builders/) - We’ve all heard some version of the advice to "be realistic" many times over, but how many truly extraordinary things were achieved by following this maxim?
- [Why Most Product Websites Make Me Sad: The Good, the Bad, and the Unsightly](https://kimberlydhouston.com/why-most-product-websites-make-me-sad-the-good-the-bad-and-the-unsightly/) - Why are so many product websites soulless, corporate things that don’t even make an attempt to move or excite the likely buyer?
- [What a Personal Development Classic from 1959 Can Teach You About Writing Web Copy That Sells](https://kimberlydhouston.com/web-copy-that-sells/) - Create killer copy for your creative services website by painting a picture of your ideal customer's ideal outcome. Here's how.
- [Should You Hire a Copywriter? (The answer may not be as easy as you think)](https://kimberlydhouston.com/should-you-hire-a-copywriter-the-answer-may-not-be-as-easy-as-you-think/) - A few tips on how to know if/when to hire a copywriter
- [What a Copywriter REALLY Does (How I Work)](https://kimberlydhouston.com/what-a-copywriter-really-does-how-i-work/) - My process of working with copywriting clients, what really goes on, how copywriters work, & what they actually do
- [Book Recommendation: The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life by Chris Guillebeau](https://kimberlydhouston.com/book-recommendation-the-happiness-of-pursuit-finding-the-quest-that-will-bring-purpose-to-your-life-by-chris-guillebeau/) - “Once you’re near the end, there’s no time for bullshit. But what if you decided there’s no time for bullshit – or regrets – far in advance of the end?"
- [Should You Buy Tim Ferriss' Latest Book, "Tools of Titans?"](https://kimberlydhouston.com/should-you-buy-tim-ferriss-latest-book-tools-of-titans/) - Should you buy Tim Ferriss’ latest book, “Tools of Titans?” I did, but with reservations. Turns out to be worth the $28, in my estimation.
- [Thank you for being part of my community + updates](https://kimberlydhouston.com/thank-you-for-being-part-of-my-community-updates/) - Thank you for being part of my community + updates
- [What questions do you have about hiring a copywriter?](https://kimberlydhouston.com/what-questions-do-you-have-about-hiring-a-copywriter/) - How do you know when to hire a copywriter versus when to D-I-Y your own copy?
- [Some Notes on What I Read This Week: Sunday 09.18.16](https://kimberlydhouston.com/some-notes-on-what-i-read-this-week-sunday-09-18-16/) - I’m astounded by how much great writing is available online, for free, that you can easily access with a computer and an Internet connection.
- [On “Rejection” and Staying Loyal to Your True Goals](https://kimberlydhouston.com/on-rejection-and-staying-loyal-to-your-true-goals/) - I had to ask myself, why was I being disloyal to myself by pursing something that wasn’t in line with my true goals?
- [Some Things I Will Do Today to Feel Happy/Productive/Successful/Joyful/Fulfilled](https://kimberlydhouston.com/some-things-i-will-do-today-to-feel-happyproductivesuccessfuljoyfulfulfilled/) - A simple list of things I can do today to feel happy.
- [“Damned is the Man Who Abandons Himself”](https://kimberlydhouston.com/damned-is-the-man-who-abandons-himself/) - Many of us make a mountain of excuses for why we can't do the thing that brings us the most alive. This poet lived on the streets of Brazil for 30 years and still wrote every day.
- [5 Reasons I’m Looking Forward to Moving Back to Greensboro, NC](https://kimberlydhouston.com/5-reasons-im-looking-forward-to-moving-back-to-greensboro-nc/) - It’s the little things that aren’t really so little -- a great independent bookstore, a respected alt-weekly, resources for writers -- that make Greensboro so attractive to me.
- [On Reading Memoirs to Save My Sanity {+ some notes on Resistance}](https://kimberlydhouston.com/on-reading-memoirs-to-save-my-sanity-some-notes-on-resistance/) - Reading memoirs is the one of the ways I self-medicate.
- [A Possible Theory of Happiness](https://kimberlydhouston.com/a-possible-theory-of-happiness/) - Can rearranging my life to prioritize my writing goals heal the sadness, anxiety, and malaise I feel?
- [100 Surfers on Why They Surf: A Curiosity Project](https://kimberlydhouston.com/100-surfers-on-why-they-surf-a-curiosity-project/) - I’ve fallen down the surfing curiosity rabbit hole, and the more I find out about the deeper transformational benefits of surfing, including benefits of the spiritual variety, the more I want to know
- [Think your business is not “interesting” enough to stand out online and attract more clients & bookings? That’s where you’re wrong, my creative friend.](https://kimberlydhouston.com/stand-out-online-and-attract-more-clients-and-bookings/) - How to stand out online and attract more clients & bookings with a magnetic marketing message
- [3 Simple to Implement Web Copy Tips To Help You Sell More of Your Stuff](https://kimberlydhouston.com/3-simple-to-implement-web-copy-tips-to-help-you-sell-more-of-your-stuff/) - These 3 simple to implement copy tweaks -- clarity, client-focused copy, & compelling calls to action -- can have a big impact on your results.
- [Embarrassing Web Copy & Marketing Fails](https://kimberlydhouston.com/embarrassing-web-copy-marketing-fails/) - Figuring out & implementing these 2 key things on my website helped me attract more clients, better projects, and bigger paychecks.
- [On Setting New Year’s Resolutions](https://kimberlydhouston.com/on-setting-new-years-resolutions/) - After a profound bout of self-loathing over goals I failed to achieve over the past 5 years, I decided to take a different approach to goal-setting this year.
- [My Three Words for 2016](https://kimberlydhouston.com/my-three-words-for-2016/) - Here’s to a 2016 full of completed projects, knocking out the most important things on my to-do list, celebrating everything I get done, & being A-OK with everything I don’t!
- [Quest 2016: Unmistakable](https://kimberlydhouston.com/quest-2016-unmistakable/) - What will you do in 2016 to assure you and your best work are unmistakable?
- [Quest 2016: Two Stories](https://kimberlydhouston.com/quest-2016-two-stories/) - What’s the story you most desire to bring to life in 2016? What's the story your just-right client most desires to bring to life in 2016? Where do your two stories overlap?
- [Quest 2016: Your Brave Race](https://kimberlydhouston.com/quest-2016-your-brave-race/) - It takes bravery to know your strengths and operate diligently within them. Are you running your race, or someone else’s?
- [Quest 2016: Amplify Your Best Work](https://kimberlydhouston.com/quest-2016-amplify-your-best-work/) - Which element of your best work do you most want to amplify this year?
- [Quest 2016: Who Do You Serve?](https://kimberlydhouston.com/quest-2016-who-do-you-serve/) - How will you better clarify whom you serve and what you do for them in 2016?
- [Quest 2016: 1 of 3 Qualities](https://kimberlydhouston.com/quest-2016-1-of-3-qualities/) - Of these 3 options, which one is most important in your work right now: quality of life, quality of work, or quality of compensation?
- [Quest 2016: Payoff](https://kimberlydhouston.com/quest-2016-payoff/) - What can you stop doing in 2016 such that it would allow you to focus on higher payoff activities?
- [Quest 2016: Miss You](https://kimberlydhouston.com/quest-2016-miss-you/) - Would they miss you if you were gone? What would have to change for that question to lead to a better answer?
- [Quest 2016: Daydream](https://kimberlydhouston.com/quest-2016-daydream/) - What recurring daydream for 2016 inspires you to do business as unusual like never before?
- [Quest 2016: Future Self](https://kimberlydhouston.com/quest-2016-future-self/) - What advice would your future self a year from now give you today?
- [Quest 2016: No Failure](https://kimberlydhouston.com/quest-2016-no-failure/) - How would you do business as unusual in 2016 if you knew - no matter what you chose - you would not fail?
- [Quest2016: What Am I Willing to Give Up?](https://kimberlydhouston.com/quest2016-what-am-i-willing-to-give-up/) - What single question will you commit your full-time working energies to the pursuit of an answer to for the next 12 months?
- [Quest2016: What I Most Need to Tell Myself About 2016 Is . . . .](https://kimberlydhouston.com/what-i-most-need-to-tell-myself-about-2016-is/) - Every Tuesday and Thursday during the month of December, I’m replying to Quest2016 prompts, put on by the fine folks over at Tracking Wonder.
- [Saying “No” to Black Friday & Cyber Monday](https://kimberlydhouston.com/saying-no-to-black-friday-cyber-monday/) - It’s that time of year, the time when we all get those super-special, you-better-jump-on-this-now-or-you’ll-forever-regret-it, buy, BUY, BUY, emails from our favorite marketers.
- [3 Things I’m Obsessed With This Week](https://kimberlydhouston.com/3-things-im-obsessed-with-this-week/) - 3 Things I'm Obsessed with This Week. Inspired by Andy Cohen & "Watch What Happens Live."
- [Feeling Down About the State of Your Business? Make an Asset List to Pull Yourself Out of the Funk](https://kimberlydhouston.com/feeling-down-about-the-state-of-your-business-make-an-asset-list-to-pull-yourself-out-of-the-funk/) - What you focus on expands, so when you pay attention to the assets in your business rather than on the so-called lack, you open the door for new opportunities to come your way.
- [Afraid to Sell](https://kimberlydhouston.com/afraid-to-sell/) - One of the most problematic things on websites I’m hired to review or write copy for is #1, an unclear, confused marketing message, and #2, fear of selling.
- [The 30-Day Writing & Publishing Project, Day 30: The End](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-30-the-end/) - Ha, I did it! I did it, I did it, I did it! I published a new blog post every day for 30 straight days. Good for me.
- [The 30-Day Writing & Publishing Project, Day 29: Change of Scenery](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-29-change-of-scenery/) - There’s nothing quite so useful as a change of scenery for getting off the hamster wheel of trying to come up with a solution to an intractable business or life challenge.
- [The 30-Day Writing & Publishing Project, Day 28: Some Thoughts on “Success”](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-28-some-thoughts-on-success/) - Success: it’s a loaded word. And what “success” looks like to you and what it looks like to me may be two totally different things.
- [The 30-Day Writing & Publishing Project, Day 27: Stop Giving Your Dreams a Pass](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-27-stop-giving-your-dreams-a-pass/) - Let’s make our dreams valid by putting ourselves first from time to time. Because we deserve it.
- [The 30-Day Writing & Publishing Project, Day 26: Releasing the Fear of Failure](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-26-releasing-the-fear-of-failure/) - The “short, bad blog post” strategy got me to do the work, instead of belaboring every comma, semicolon and turn of phrase right into do-nothing writing paralysis.
- [The 30-Day Writing & Publishing Project, Day 25:  Faux Time-Scarcity](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-25-faux-time-scarcity/) - There’s a balance to be sure, but I realize that lately I’ve been “borrowing too much time from long-term priorities for short-term deadlines.”
- [The 30-Day Writing & Publishing Project, Day 24: My Four Favorite “Rules” for Becoming a Better Writer](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-24-my-four-favorite-rules-for-becoming-a-better-writer/) - If you took the most instructive kernel of writing advice from each of these two books, you’d have all the guidance you need to succeed as a writer.
- [The 30-Day Writing & Publishing Project, Day 23: The Bliss of Beginning a New Book](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-23-the-bliss-of-beginning-a-new-book/) - I’d worked up so much anticipation about getting my hands on this book that I was fairly salivating all the way over to Barnes & Noble last week to buy the thing.
- [The 30-Day Writing & Publishing Project, Day 22: Ode to the Nice Ladies at the Local DMV Office](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-22-ode-to-the-nice-ladies-at-the-local-dmv-office/) - Good customer service does exist, and it can be found right around the corner at your local DMV office.
- [The 30-Day Writing & Publishing Project, Day 21: 6 Books on Creativity I Can’t Believe I Haven’t Read {Yet}](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-21-6-books-on-creativity-i-cant-believe-i-havent-read-yet/) - As a writer and a creative person there are a few classic books on creativity and the creative process I’m embarrassed to admit I’ve never read.
- [The 30-Day Writing & Publishing Project, Day 20: To Fall in Love Again](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-20-to-fall-in-love-again/) - I’d been in a creative conundrum for weeks, lacking a clear vision for which project to devote my time to next.
- [The 30-Day Writing & Publishing Project, Day 19: Prayer for Clarity](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-19-prayer-for-clarity/) - It’s so damn hard to “kill our darlings,” as the saying goes. But that’s what we must do if we want to actually enjoy our lives while running our businesses.
- [The 30-Day Writing & Publishing Project, Day 18: On Re-Reading “Top 5 Regrets of the Dying”](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-18-on-re-reading-top-5-regrets-of-the-dying/) - It’s time to stop letting my worrywart tendencies keep me from pursuing the things I’ve long wanted to do, for Pete’s sake. Girl’s gotta get busy.
- [The 30-Day Writing & Publishing Project, Day 17: Happy Anniversary](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-17-happy-anniversary/) - One year ago this month I started getting acupuncture treatments. I think I’m finally learning to relax like a “normal” person now.
- [The 30-Day Writing & Publishing Project, Day 16: The Thing About Brunch](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-16-the-thing-about-brunch/) - Let us consider brunch. Brunch is lovely. Brunch is fun. Brunch is the reward for a week of working hard and being responsible.
- [The 30-Day Writing & Publishing Project, Day 15: Find Your Creative Cheerleaders](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-15-find-your-creative-cheerleaders/) - When you’re doing something no one else in your immediate circle has done, it’s important to find people who believe in your dream, and if you’re lucky, can help you along the way.
- [The 30-Day Writing & Publishing Project, Day 14: On Creative Sovereignty](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-14-on-creative-sovereignty/) - One of my favorite pieces of writing about the creative life (and making a living at it) is Hugh MacLeod’s How to Be Creative.
- [The 30-Day Writing & Publishing Project, Day 13: I Got Nothing](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-13-i-got-nothing/) - Today, I got nothing. I planned to publish a new blog post today, as I have every day for the last 12 days. I wrote the draft of today’s intended post last night. That draft is very nearly complete, but not quite. And because it’s 10:20 p.m., and I just finished a 13-hour work day,
- [The 30-Day Writing & Publishing Project, Day 12: Bookstore Fight Club {and a suggestion}](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-12-bookstore-fight-club-and-a-suggestion/) - There are two national chain bookstores in my town, both of which I happen to frequent. In one, I feel among kindred spirits. In the other, I feel twitchy and nervous.
- [The 30-Day Writing & Publishing Project, Day 11: When Limitation Becomes Liberation](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-11-when-limitation-becomes-liberation/) - We all have constraints on our creative output, so how can we use these limitations to our advantage and embrace them to be more creative?
- [The 30-Day Writing & Publishing Project, Day 10: “Nothing is a Cliché When You Really Do It from the Heart”](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-10-nothing-is-a-cliche-when-you-really-do-it-from-the-heart/) - “Nothing is really a cliché when you really, really do it from the heart.” ~Director David O. Russell
- [The 30-Day Writing & Publishing Project, Day 9: It’s the Little Things](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-9-its-the-little-things/) - It was a beautiful night – balmy, breezy and not as god-awful hot & humid as it usually is this time of year, for which we were both very thankful. It's the little things.
- [The 30-Day Writing & Publishing Project, Day 8: Finding a Sacred Rhythm](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-8-finding-a-sacred-rhythm/) - I’ve wanted to establish a writing routine for a very long time. I long for the thing Dani Shapiro speaks of in her book, Still Writing, “a routine, a sacred rhythm that becomes part of your daily life.”
- [The 30-Day Writing & Publishing Project, Day 7: Essentialism](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-7-essentialism/) - Living a life “built around the voice inside instead of the noise outside” is the key to being happier & more fulfilled, and I’m getting closer to that ideal every day.
- [The 30-Day Writing & Publishing Project, Day 6: All Procrastination is Fear](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-6-procrastination-is-fear/) - “All procrastination is fear. Anything you do that stops you from doing the work that is gnawing at you, the work that wants to be made through you, the creative project that’s begging you to release it . . . is fear.” –Elizabeth Gilbert
- [The 30-Day Writing & Publishing Project, Day 5: All Hail the True Break: Hit the Reset Button in Your Brain for Maximum Creativity](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-5-all-hail-the-true-break-hit-the-reset-button-in-your-brain-for-maximum-creativity/) - “Vacation isn’t a luxury. Neither is daydreaming. Don’t skimp.”
- [The 30-Day Writing & Publishing Project, Day 4: Daily Practice](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-4-daily-practice/) - There’s magic in committing to your craft, and believing that practicing it daily will help pull you out of the dark-night-of-the-soul slump you’ve been in for, oh, about a year now.
- [The 30-Day Writing & Publishing Project, Day 3: Reading is Everything](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-3-reading-is-everything/) - “Reading is everything. Reading makes me feel I’ve accomplished something, learned something, become a better person." ~Nora Ephron
- [The 30-Day Writing & Publishing Project, Day 2: Writers Write](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-2-writers-write/) - As a creative trying to practice your craft daily, how do you find the time when life gets in the way?
- [The 30-Day Writing & Publishing Project, Day 1: Commit](https://kimberlydhouston.com/the-30-day-writing-publishing-project-day-1-commit/) - I ask myself, what does it say about me that I can’t find something interesting enough to commit to and write about for just 30 short days?
- [How It Begins – An Odyssey of Distraction (thank you, Sloane Crosley)](https://kimberlydhouston.com/how-it-begins-an-odyssey-of-distraction-thank-you-sloane-crosley/) - The true story of one writer’s desperate attempt to stay on task and just one 30 minute block of writing done without succumbing to the magnetic pull of the internet.
- [Overwhelm, Despair, Self-Doubt & Other Fun Adventures on the Road to Success](https://kimberlydhouston.com/overwhelm-despair-self-doubt-other-fun-adventures-on-the-road-to-success/) - I’ve had many moments of self-doubt, overwhelm & exhaustion while taking my copywriting business from a side hustle to a full-time source of income. This is one of them.
- [Diary of a Southern Summer: Dog Days](https://kimberlydhouston.com/diary-of-a-southern-summer-dog-days/) - It's official: the sweltering days of summer are here.
- [Some Notes Concerning That Crazy Dream I Had About Surfing](https://kimberlydhouston.com/some-notes-concerning-that-crazy-dream-i-had-about-surfing/) - One Sunday last May, I had a dream about surfing. More accurately, that I was to write a book about surfing. In this dream, I was even given the title of said book.
- [Review of Selena Soo’s Get Known Get Clients](https://kimberlydhouston.com/review-of-selena-soos-get-known-get-clients/) - In 2014 I decided to step up my game and invest in training that offered not only actionable content that would help me improve my business, but that also featured one-on-one feedback and support from the big cheese running the program. This was my feeling: I’d made significant investments into my business in the past
- [This is What “Thinking Different” {and Southern} About Business Looks Like: Southern Airways Express](https://kimberlydhouston.com/this-is-what-thinking-different-and-southern-about-business-looks-like-southern-airways-express/) - We love it when we read about a company that bucks the system, says no to “business as usual,” and follows a decidedly different path to success.
- [The Friction of Being Visible for Creatives (inspired by Mark Nepo)](https://kimberlydhouston.com/the-friction-of-being-visible-for-creatives-inspired-by-mark-nepo/) - When we choose to make a living by sharing our creative output with the world, we commit to the friction of being visible over and over again. It’s worth it.
- [The Thing You Have to Understand Is That You Are Different](https://kimberlydhouston.com/the-thing-you-have-to-understand-is-that-you-are-different/) - You are different. Embrace it. Celebrate it. Revel in it. Fall in love with it.
- [Some Notes on What I Read This Week: March 1 Edition](https://kimberlydhouston.com/some-notes-on-what-i-read-this-week-march-1-edition/) - From the funny to the inspirational, some notes on what I read this week.
- [Some Notes on What I Read This Week: February 22 Edition](https://kimberlydhouston.com/some-notes-on-what-i-read-this-week-february-22-edition/) - From the funny to the inspirational, some notes on what I read this week.
- [Authentic Marketing & Selling for Introverted Creatives](https://kimberlydhouston.com/authentic-marketing-selling-for-introverted-creatives/) - Discover how to market your work if you’re an introverted creative and don’t feel comfortable promoting yourself - these successful creatives will show you how.
- [Some Notes on What I Read This Week: February 15 Edition](https://kimberlydhouston.com/some-notes-on-what-i-read-this-week-february-15-edition/) - From the funny to the inspirational, some notes on what I read this week.
- [Some Notes on What I Read This Week: February 8 Edition](https://kimberlydhouston.com/some-notes-on-what-i-read-this-week-february-8-edition/) - From the funny to the inspirational, some notes on what I read this week.
- [Some Notes on What I Read This Week: February 1 Edition](https://kimberlydhouston.com/some-notes-on-what-i-read-this-week-february-1-edition/) - Like most writers, I love to read. L-O-V-E, love. I love reading the way my favorite writer, the late Nora Ephron, loved it.
- [On Goal Setting, Guilt, and Planning 2015 Around the Metric of Creative Fulfillment](https://kimberlydhouston.com/on-goal-setting-guilt-and-planning-2015-around-the-metric-of-creative-fulfillment/) - Are you prepared to make your dreams valid this year? I am. Please join me.
- [Creativity is a Drug](https://kimberlydhouston.com/creativity-is-a-drug/) - Cecil B. DeMille said "creativity is a drug I cannot live without." It's also like a muscle that must be used daily or it will atrophy.
- [Tough Love: The Business You’re Really In](https://kimberlydhouston.com/tough-love-the-business-youre-really-in/) - “Everybody want to be famous, nobody want to put the work in.” ~comedian Kevin Hart & friends
- [Which is the Better Path to Creative Fulfillment? ](https://kimberlydhouston.com/which-is-the-better-path-to-creative-fulfillment/) - If you do creative work, is it better to work a day job that has nothing to do with the creative thing you like to do, or one that features at least some elements of the creative thing you like to do?
- [New York Experience Required](https://kimberlydhouston.com/new-york-experience-required/) - Nothing could top the magic I felt the day I arrived at New York’s Penn Station from Wilmington, North Carolina to officially begin my New York life.
- [Lessons Distilled from a Creative Life: "The Good Creative: 18 Ways to Make Better Art," by Paul Jarvis](https://kimberlydhouston.com/lessons-distilled-from-a-creative-life-the-good-creative-18-ways-to-make-better-art-by-paul-jarvis/) - It’s an unimpeachable truth that as creatives, when we seek counsel on how to up our business game, we want to take advice from someone like us: a fellow creative.
- [Pay Attention to What Makes You Cry:  A Navel-Gazer’s Guide to Decision-Making ](https://kimberlydhouston.com/pay-attention-to-what-makes-you-cry-a-navel-gazers-guide-to-decision-making/) - For close to 6 months I’d feel on the verge of tears every time I read Danielle LaPorte’s blog. Ditto when visiting Linda Sivertsen’s Book Mama website. What gives?
- [10 Inspiring Business & Marketing Resources for Creative Business Builders](https://kimberlydhouston.com/10-inspiring-business-marketing-resources-for-creative-business-builders/) - 10 online resources for creative entrepreneurs: get inspired, learn how to market & sell authentically, and find out how other creatives have achieved success.
- [On Pricing Mindset: How Much Do You Value Your Own Creative Work?](https://kimberlydhouston.com/on-pricing-mindset-how-much-do-you-value-your-own-creative-work/) - One of the greatest challenges we face as creatives is finding clients who value what we do and who will pay us a fair sum for our work. It helps to have the right mindset.
- [Can Copywriting Principles Work for Visual Artists?](https://kimberlydhouston.com/can-copywriting-principles-work-for-visual-artists/) - Anyone selling anything can benefit from using tried-and-true copywriting and marketing principles to win clients and buyers, and make sales. Find out how.
- [Creative Rebel Zelda Sayre Fitzgerald: Sometimes Madness is Wisdom](https://kimberlydhouston.com/creative-rebel-zelda-sayre-fitzgerald-sometimes-madness-is-wisdom/) - Mental health challenges, multiple hospital stays, and a tumultuous marriage to an alcoholic weren't enough to keep this creative rebel down.
- [How to Tap Into Your Natural Sales Superpower: Two Quick Tips](https://kimberlydhouston.com/how-to-tap-into-your-natural-sales-superpower-two-quick-tips/) - No matter how you feel about sales as a topic, or your own sales ability, you already possess a natural ability to sell. Here are two tips for tapping into it.
- [Creatives: How to Uncover Your Unique Selling Proposition (and why you need to)](https://kimberlydhouston.com/creatives-how-to-uncover-your-unique-selling-proposition-and-why-you-need-to/) - Find your unique recipe for distinguishing yourself from the hundreds of other creative service providers online who do what you do.
- [The Dreadful Client-Repelling Mistake That Will Keep You Broke (and how to fix it)](https://kimberlydhouston.com/the-dreadful-client-repelling-mistake-that-will-keep-you-broke-and-how-to-fix-it/) - What is having a poorly defined target audience costing you?
- [Creatives: Are You Making These 3 Web Marketing Mistakes?](https://kimberlydhouston.com/creatives-are-you-making-these-3-web-marketing-mistakes/) - Marketing clarity is like gold, because without it, you’ll work yourself to a frazzle and still not get much traction in your business. This is my cautionary tale.
- [Why Your Small Food, Wine or Creative Business Needs a Blog](https://kimberlydhouston.com/why-your-food-wine-or-creative-business-needs-a-blog/) - The inbound marketing experts at Hubspot report that businesses that blog get 55% more website visitors than those that don’t. If you know anything about blogging, you already know that it’s great for search engine optimization, hence the statistic above. But if you’re a small business or solopreneur just starting out, you may not even
- [Why Your Food, Wine or Creative Business Needs an Email List](https://kimberlydhouston.com/why-your-food-wine-or-creative-business-needs-an-e-mail-list/) - As we discussed in the last blog post, there are a number of reasons you want to have a blog for your food, wine or creative business, and for some of those very same reasons, you also want to have an email list. These may be glaringly obvious if you’re already using online marketing, specifically
- [How to Use Twitter Search to Find Clients and Customers](https://kimberlydhouston.com/how-to-use-twitter-search-to-find-new-clients-and-customers/) - How cool would it be if you could spend just 15 minutes online and find potential clients and customers in your area, looking for exactly the kind of product or service you provide? Well, you can use Twitter Search to do just that. Now, a word of caution: once you do find people looking for what
- [How to Tap Into Your Inner Genius in 10 Minutes a Day](https://kimberlydhouston.com/how-to-tap-into-your-inner-genius-in-10-minutes-a-day/) - Today I want to share a very effective problem solving technique I recently discovered. This technique will help you generate ideas, come up with solutions to business and life challenges, and generally gain insight into anything you’re currently trying to work through. The technique is called “Sentence Stems,” which I was introduced to through Rich
- [How to Up Your Business Visibility Without Spending a Dime](https://kimberlydhouston.com/how-to-up-your-business-visibility-without-spending-a-dime/) - If you’re a creative small business owner or solopreneur on a budget, no doubt you’re already using no-cost and low-cost ways to market your business. For example, you know that consistently publishing high quality content to your blog, in your weekly newsletter, and on your social media accounts is one way to up your exposure
- [How High-Quality Content Drives Sales:  A 3-Point Primer](https://kimberlydhouston.com/how-high-quality-content-drives-sales-a-3-point-primer/) - How creating regular high-value content each week gets your business noticed online so you get more clients, customers and sales.
- [For Creatives:  The Secret to Transforming Your Boring, Lackluster About Page into an Ideal Client-Attracting Magnet](https://kimberlydhouston.com/for-creatives-the-secret-to-transforming-your-boring-lackluster-about-page-into-an-ideal-client-attracting-magnet/) - Use your About page to set yourself apart online, strengthen your brand identity, and create a connection with prospective clients. Here's how.
- [They Want You to Be the One (so stop being afraid to market yourself)](https://kimberlydhouston.com/they-want-you-to-be-the-one-so-stop-being-afraid-to-market-yourself/) - If you want to make a living from your creative talents, you can't be afraid to sell, especially on your website. Here's a mindset shift that will help.
- [7 Ways to Improve Your Web Copy Today for Better Sales: Basics for Creative Entrepreneurs](https://kimberlydhouston.com/7-ways-to-improve-your-web-copy-today-basics-for-creative-entrepreneurs/) - Web copy is different from other kinds of written content. And it’s important to know the difference if you’d like to get more clients, customers and sales.
- [9 Reasons to Get Over Your Twitter Fear](https://kimberlydhouston.com/9-reasons-to-get-over-your-twitter-fear/) - I know from talking to a few small business owners and solopreneurs recently that Twitter seems to confuse a lot of folks. They don’t understand the technology, they don’t know what to say on Twitter, they can’t make sense of that odd Twitter lingo, and they’re not sure maintaining a Twitter account will have any
- [End Your LinkedIn Shame:  Optimize Your Profile by Placing Keywords in These 5 Key Areas](https://kimberlydhouston.com/end-your-linkedin-shame-optimize-your-profile-by-placing-keywords-in-these-5-key-areas/) - I don’t know about the rest of you, but I was very late to the game when it came to LinkedIn. Sure, I put up a profile a few years ago, then promptly forgot about it, letting it grow old and stale, never checking in and never using the platform to market my business. But
- [LinkedIn: Quick 3 Step SEO Optimization Tip](https://kimberlydhouston.com/linkedin-quick-3-step-seo-optimization-tip/) - Today I want to share a quick little follow-up tip to the post I recently wrote about optimizing your profile on LinkedIn, where I talked about 5 key areas to place keywords in your LinkedIn profile. In case you weren’t aware, you can add three website hyperlinks of your choice in the “Additional Information”
- [How to Write Your Twitter Bio To Get More Followers](https://kimberlydhouston.com/how-to-write-your-twitter-bio-to-get-more-followers/) - Your bio on Twitter is the #1 thing people use to determine whether to follow you or click on the links you tweet out. Here's how to create a great one.
- [15 Grammar Goofs That Make You Look Silly, from the fine folks at Copyblogger](https://kimberlydhouston.com/15-grammar-goofs-that-make-you-look-silly-from-the-fine-folks-at-copyblogger/) - I love it when I find an Infographic to embed on my site that speaks to something near and dear to my heart -- and this is one of 'em. The English major in me loves these quick and easy grammar lessons from the good folks at Copyblogger. Enjoy! Like this infographic? Get more content
- [Shortcut to Market Research:  How to Create Content Your Target Audience Wants to Read](https://kimberlydhouston.com/shortcut-to-market-research-how-to-create-content-your-target-audience-wants-to-read/) - How to easily tap into someone else's expensive market research to figure out what your target audience wants to read (without spending a dime.)
- [How to Sell Any Boring Old Thing with Scandalously Good Copy](https://kimberlydhouston.com/how-to-sell-any-boring-old-thing-with-scandalously-good-copy/) - Do you think the thing you sell is too boring to write compelling copy for? Copy that sings? Copy that makes your readers want to pull the trigger on the “Buy Now” button?
- [{The Daily Creative} On Being a Creative Sponge ](https://kimberlydhouston.com/the-daily-creative-on-being-a-creative-sponge/) - The Daily Creative is a regular-ish series of blog posts that explore finding creative inspiration in the everyday.
- [{The Daily Creative} Creator’s High  ](https://kimberlydhouston.com/the-daily-creative-creators-high/) - If I feel cranky for no reason, I know I need to tap into that endorphin-producing state I think of as "creator's high."
- [ {The Daily Creative} Where Creative Inspiration Lurks:  Escape ](https://kimberlydhouston.com/the-daily-creative-where-creative-inspiration-lurks-escape/) - One of the most effective methods for getting the creative juices flowing again is to get the hell out of Dodge.
- [ {The Daily Creative} Notes on Liberating Yourself from Creative Deadlock](https://kimberlydhouston.com/the-daily-creative-notes-on-liberating-yourself-from-creative-deadlock/) - Like Jack London says, "You can’t wait for inspiration, you have to go after it with a club."
- [Content Creation Case Study:  Blog Topics for a Clothing and Accessories Boutique](https://kimberlydhouston.com/content-creation-case-study-clothing-and-accessories-boutique/) - If you’re dipping your toe in the content marketing water, then you know that marketing online with killer free content is one of the most effective ways to up your business visibility, increase your search engine traffic, and establish yourself as the go-to person in your niche. All of which, if done correctly, will result
- [Content Creation Case Study:  Blog Topics for an Interior Design Business](https://kimberlydhouston.com/content-creation-case-study-blog-topics-for-an-interior-design-business/) - This is the second in a series of Content Creation Case Studies, where we explore a few dozen blog topic and newsletter ideas for small business bloggers in the creative space. (Marketing online with killer free content is one of the most effective ways to up your business visibility, increase your search engine traffic, and
- [What Would You Like to Stop Doing?](https://kimberlydhouston.com/what-would-you-like-to-stop-doing/) - You might want to ask yourself that. I am, as prompted by The Burning Question this week over on Danielle LaPorte’s blog. Every week Danielle posts a “Burning Question” on her site, which people then answer on their blogs, and that’s what I’m doing here today. (If you don’t know who Danielle is, I highly
- [In Honor of Nora Ephron: You Can Have It All](https://kimberlydhouston.com/in-honor-of-nora-ephron-you-can-have-it-all/) - Nora Ephron, Writer, Director, Kick-Ass Cook, and Wise Sage.
- [What I Believe](https://kimberlydhouston.com/what-i-believe/) - Just a little message from me to you, my creative friends, on this simply gor-ge-ous Friday afternoon as we head into the Labor Day weekend. Have fun, be safe, and make something beautiful!
- [Inspiring Business Reads:  The $100 Startup, by Chris Guillebeau](https://kimberlydhouston.com/inspiring-business-reads-the-100-startup-by-chris-guillebeau/) - Want to launch a business, be happy, and live life on your own terms? Then I have the book for you. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, by Chris Guillebeau, is a guide to building and launching a successful microbusiness based on
- [Five Female Marketing Mentors Who Can Help You Crush It in Your Small Business](https://kimberlydhouston.com/five-female-marketing-mentors-who-can-help-you-crush-it-in-your-small-business/) - When you’re just getting started in business, it helps to have mentors. Especially when you’re trying to do something no one in your immediate circle of friends or business contacts has done. You know, the ones who look at you quizzically when you try to explain your plans for creating a digital empire where you
- [What’s the One Essential Thing You Must Possess in Order to Create a Successful Business?](https://kimberlydhouston.com/whats-the-one-essential-thing-you-must-possess-in-order-to-create-a-successful-business/) - There’s no marketing tip or web strategy how-to here today, but something much more important to being successful in business. That thing is mindset.
- [Getting Your Small Business Found Online: Local Business Directories](https://kimberlydhouston.com/getting-your-small-business-found-online-local-business-directories/) - If you’ve been paying attention to what’s new in local marketing, then you’re likely already using online directories to get the name of your small business out there. You may be using Google Places, Yelp, and Merchant Circle, etc., but did you know there are a slew of other online directories you can add your
- [How to Tap Into Your Inner {Bakery} Marketing Genius](https://kimberlydhouston.com/how-to-tap-into-your-inner-marketing-genius/) - Last blog post I talked about an effective problem solving technique I recently discovered to help generate ideas, come up with solutions to business and life challenges, and gain insight. (Read about the “Sentence Stems” technique here. Big ups to Rich Schefren, who I first learned about this technique from.) At the end of that
- [Your One Line Marketing Message:  A Surefire Way to Talk About What You Do Without Sounding Like a Tool](https://kimberlydhouston.com/your-one-line-marketing-message-a-surefire-way-to-talk-about-what-you-do-without-sounding-like-a-tool/) - How to craft an effective marketing message that clearly states what you do for potential clients without sounding like a complete tool.
- [How to Give Excellent Customer Service That Builds Brand Loyalty: One Simple Tip](https://kimberlydhouston.com/how-to-give-excellent-customer-service-that-builds-brand-loyalty-one-simple-tip/) - Great customer service is shockingly rare. Stand out from the crowd, wow your customers, and build brand loyalty by going above and beyond, like Ray did.
- [5 Things I Never Expected When I Started My Freelance Writing Business](https://kimberlydhouston.com/5-things-i-never-expected-when-i-started-my-freelance-writing-business/) - When you start a small business, there are things you can predict and things you can't. Here are 5 things I didn't expect as a freelance writer.
- [How to Increase Small Business Productivity, Creativity, and Sanity with Batch Processing ](https://kimberlydhouston.com/how-to-increase-small-business-productivity-creativity-and-sanity-with-batch-processing/) - It can be a real challenge to get it all done in your small business, especially if you're a solopreneur. Here's a no-fail productivity technique that works.
- [That’s Right, Another “10 Things I’m Grateful For” List](https://kimberlydhouston.com/thats-right-another-10-things-im-grateful-for-list/) - Adding to the heap of words on the digital mountain of gratitude on the ol' interwebs today (U.S. Thanksgiving) with my "10 Things I'm Grateful For" list.
- [Hello, small business owner!](https://kimberlydhouston.com/hello-world/) - Hello there, and welcome, I’m so glad you’re here! You’re in the right place for marketing goodness you can easily understand and implement right away to get more clients, customers and sales for your creative small business, whether it’s online or bricks and mortar -- wherever you sell your products and services. I suggest you sign up
- [To the Family Hogging the Aisle in the Biography Section of the ILM Barnes & Noble Last Night](https://kimberlydhouston.com/to-the-family-hogging-the-aisle-in-the-biography-section-of-the-ilm-barnes-noble-last-night/) - A small rant about one of my pet peeves.
- [Do More in Less Time With These Three Productivity Tools ](https://kimberlydhouston.com/do-more-in-less-time-with-these-three-productivity-tools/) - As a small business owner, you've got a to-do list a mile long. These three online productivity tools will help you leverage your time to get more done each day.
- [How to Take Charge of Your Out-of-Control Small Business To-Do List  ](https://kimberlydhouston.com/how-to-take-charge-of-your-out-of-control-small-business-to-do-list/) - If you’re a very small business or solopreneur, especially if you’re either A., just starting out, or B. struggling in your business, it can be challenging to know what to focus on first. There are a million things you could be doing, but what is the #1 thing you should be doing -- right now,
- [How to Set Up a Blog in 4 Easy Steps](https://kimberlydhouston.com/how-to-set-up-a-blog-in-4-easy-steps/) - That’s right, my creative friends! Let’s get this get this piece of your marketing pie in place ASAP, so you can start sharing your brilliance with the world and educating your prospects and customers about what you have to offer. We’ve talked on the blog many times about the benefits of blogging for business, so
- [Content Marketing for Small Business:  3 Articles You Need to Read Now](https://kimberlydhouston.com/content-marketing-for-small-business-3-articles-you-need-to-read-now/) - Today on the blog, an OPC (Other People's Content) Round-up of killer content marketing & strategy articles. You'll find thousands of articles about content marketing out there on the vast interwebz, but if you read these three now, you'll be able to create your own content marketing plan (at least the 101 version) and start implementing
- [3 Content Creation Hacks That Work Every Time](https://kimberlydhouston.com/3-content-creation-hacks-that-work-every-time/) - If you have a blog, a newsletter, social media accounts you post to daily, or any other venue that requires fresh new content on a regular basis, you’re familiar with the never-ending hunger of the content beast. The content beast is devoted to gobbling up the very best and meatiest content you can provide, but
- [How to Write the Perfect Blog Post](https://kimberlydhouston.com/how-to-write-the-perfect-blog-post/) - I love to share a good resource when I find one, because hey, sharing is caring. Check out the uber-useful cheat sheet below before writing your next blog post, from Derek Halpern at Social Triggers (link to his info below, under graphic). Like this? Get more marketing tips from Social Triggers.
- [What is an Editorial Calendar and Why Do I Need One?](https://kimberlydhouston.com/what-is-an-editorial-calendar-and-why-do-i-need-one/) - An editorial calendar, or “ed cal,” is nothing more than a publishing schedule. If you decide you’re going post to your blog twice a week and send out your newsletter once a week, and you plan out that content in advance, say by keeping an ideas file or similar, then you have yourself an editorial
- [How to Generate Blog Post Ideas, Part 2 ](https://kimberlydhouston.com/how-to-generate-blog-post-ideas-part-2/) - Last blog post I talked about my system for consistently generating dozens of ideas for blog posts and weekly newsletter content, and shared three resources you can use to find kick-butt ideas of your own. This time I want to talk about three other good resources for idea-gathering: 1. Google Alerts Google Alerts will allow you to
- [How to Get Juicy Content Ideas ](https://kimberlydhouston.com/how-to-get-juicy-content-ideas/) - Staring at your computer screen, stumped for great blog post ideas? It's a frustrating place to be, because hey, you're a smart cookie, you know that content marketing is one of the savviest things you can do to grow your small business. But to market with content, you gots to have ideas, inspiration, vision of

## Pages

- [](https://kimberlydhouston.com/) - IT WASN'T EASY TO FLOUT CONVENTION AND FOLLOW YOUR CREATIVE CALLING. But hell and high water couldn’t have kept you from it. And getting – or keeping – a j-o-b was never part of the plan. And now you’re supporting yourself as a creative professional. (Take that, naysayers.) Chalk one up for
- [MORE BOOKINGS EVERY MONTH: GET MORE CLIENTS, MORE CONSISTENTLY WITH A LANDING PAGE + EMAIL NURTURE SEQUENCE THAT TURNS IDEAL PROSPECTS INTO CLIENT INQUIRIES AND SALES](https://kimberlydhouston.com/more-bookings-every-month-get-more-clients-more-consistently-with-a-landing-page-email-nurture-sequence-that-turns-ideal-prospects-into-client-inquiries-and-sales/) - Imagine this … It’s a random weekday in your creative business. You’re doing all the normal things you do in a day … serving clients, working with collectors, fulfilling orders, thinking up new promotions, sending out invoices, scheduling consult calls … and of course, the most important thing – doing the actual creative work you
- [Testimonials](https://kimberlydhouston.com/testimonials/) - Here’s what a few wonderful clients had to say about our work together on services including website copy, copywriting & messaging strategy, marketing consulting, website audits, copy reviews and more. My biggest challenge related to my website copy was expressing my value as a professional and what makes me stand apart from all the other
- [Marketing Messages That Convert: A Step-by-Step Copy Messaging Guide](https://kimberlydhouston.com/marketing-messages-that-convert-a-step-by-step-copy-messaging-guide/) - Marketing Messages That Convert: A Step-by-Step Copy Messaging Guide for Solopreneurs, Freelancers, Creative Business Builders & Other Non-Marketing Types 11 No B.S. Lessons on How to Create Marketing Messages That Help You Stand Out in an Overcrowded Market, Attract & Connect with Your Ideal Clients, & Get More Business, Bookings & Sales :::::::::::::::::::::::::::::::::::::::::::::::::::::: UPDATE: The
- [Serious-About-Sales Web Copy Audit & Action Plan + Copy Makeover](https://kimberlydhouston.com/serious-about-sales-web-copy-audit-and-action-plan/) - {including customized copy recommendations & sample copy for your website’s 3 most important pages} So you can land clients and customers you love, directly from your website, with less hustle & more ease … If you’re like most of my clients, you’ve been working hard to improve your website copy so you can attract
- [Work With Me](https://kimberlydhouston.com/work-with-me/) - Results-Driven Website Copy & Online Marketing Strategy for Creative Small Business, Health & Real Estate Clients
- [Writing Samples](https://kimberlydhouston.com/work-with-me/writing-samples-2/) - As a former PR professional and long-time writer/copywriter-for-hire, I've written web copy, feature articles, print and email newsletter copy, press releases, fact sheets, case studies, blog posts and more for clients in the small business, service, non-profit, healthcare, creative services, real estate and manufacturing sectors. These days I specialize in conversion-focused copy for websites,
- [SFP](https://kimberlydhouston.com/sfp/) - Welcome, Six Figure Photography readers, I'm so glad you stopped by! I put together a few resources I hope you’ll find valuable as you write website copy for your photography business and optimize your online presence to attract your ideal clients. (And be sure to scroll down to the bottom of this post to learn
- [Minimalist Website Amplifier: A Website Home Page Makeover Designed to Optimize Your Messaging, Increase Your Audience Appeal & Enhance Your Stand-Out Online Factor](https://kimberlydhouston.com/minimalist-website-amplifier-home-page-makeover/) - Is your website Home page attracting your ideal clients & customers AND moving them to take the actions you want them to take?
- [The Click-Worthy Web Copy Kit](https://kimberlydhouston.com/the-click-worthy-web-copy-kit/) - The Click-Worthy Web Copy Kit: Includes Templates, Strategies & How-Tos for Writing a Website That Gets More Business, Bookings & Sales [BETA VERSION*] The Click-Worthy Web Copy Kit will help you write the 3 key must-have website pages that every successful business needs: :: A compelling Home page that grabs attention and gets your “right”
- [Resources for Photographers](https://kimberlydhouston.com/resources-for-photographers/) - 30 Days to a Magnetic Marketing Message That Sells: A Course for Wedding, Portrait, and Lifestyle Photographers
- [Create Your Signature Marketing Message Today, Start Getting Better (and more) Clients Tomorrow](https://kimberlydhouston.com/create-your-signature-marketing-message-today-start-getting-better-and-more-clients-tomorrow/) - Hey Creative Rebel, Let’s Create Your Signature Marketing Message So you can stand out online, attract your ideal clients, and get more business, bookings, and sales, starting ASAP! What’s the difference between talented creatives who consistently attract and convert ideal prospects and clients directly through their website, and those who struggle to get
- [Thanks for signing up for The Signature Marketing Message Creation Experience!](https://kimberlydhouston.com/thanks-for-signing-up-for-the-signature-marketing-message-creation-experience/) - Awesome, you did it! Thanks so much for signing up for The Signature Marketing Message Creation Experience. I'm thrilled we're going to be working together, and I can't wait to learn more about you and your business! TWO THINGS TO DO NOW: #1: Download your SIGNATURE MARKETING MESSAGE CREATION KIT. It's a PDF. (Simply click
- [Privacy Policy](https://kimberlydhouston.com/privacy-policy/) - PRIVACY POLICY BY VISITING KIMBERLYDHOUSTON.COM, YOU ARE CONSENTING TO OUR PRIVACY POLICY. Overview Kimberly Houston Ink is committed to protecting your privacy online. This Privacy Policy describes the personal information we collect through this website at kimberlydhouston.com (the “Site”), and how we collect and use that information. The terms “we”, “us” and “our” and “Kimberly
- [About & Contact](https://kimberlydhouston.com/about-you/) - Some people believe it's noble to create in obscurity, earning nary a dollar from their creative gifts. You’re not one of them. Welcome, creative pro.
- [Free Resources](https://kimberlydhouston.com/free-resources/) - Get the CREATIVE REBEL GUIDE TO WRITING A CLIENT-ATTRACTING ABOUT PAGE (so you don't have to accept clients simply because they have a checkbook and a pulse.)
- [BPP](https://kimberlydhouston.com/bpp/) - Welcome, Beginner Photography Podcast listeners, I'm so glad you stopped by! I put together a few resources I hope you’ll find valuable as you write website copy for your photography business and optimize your online presence to attract your ideal clients. (And be sure to scroll down to the bottom of this post
- [Your Free Download:  The Creative Rebel Guide to Writing a Client-Attracting About Page](https://kimberlydhouston.com/your-free-about-page-guide-download/) - Hi there, creative rebel! Thanks very much for signing up for the Creative Rebel Guide to Writing a Client-Attracting About Page. (Click on to open, or Right Click, then choose "Save As.") It means alot to me. You'll also be signed up for the weekly updates: actionable, practical copywriting and web marketing tips and advice designed to help
- [](https://kimberlydhouston.com/shape-up-your-website-copy-to-start-making-more-sales-a-30-day-copywriting-mentorship/) - Want to Write a Magnetic Website That Attracts, Engages & Sells to Your Dream Clients {Without Becoming a Pro Copywriter}? THINK ABOUT THE CHALLENGES YOU’RE HAVING RIGHT NOW TRYING TO GET YOUR IDEAL CLIENTS AND CUSTOMERS TO CONNECT WITH YOU ONLINE AND TAKE THE NEXT RIGHT STEP TO BECOMING A CLIENT OR CUSTOMER . .
- [](https://kimberlydhouston.com/the-marketing-clarity-breakthrough-experience/) - Build an online presence that helps you market and sell your creative products and services – genuinely, authentically, and with complete integrity.

## Categories

- [Uncategorized](https://kimberlydhouston.com/category/uncategorized/)
- [Blogging](https://kimberlydhouston.com/category/blogging/)
- [Resources](https://kimberlydhouston.com/category/resources/)
- [Content Strategy](https://kimberlydhouston.com/category/content-strategy/)
- [Productivity](https://kimberlydhouston.com/category/productivity/)
- [Writing for the Web](https://kimberlydhouston.com/category/writing-for-the-web/)
- [Web Marketing and Strategy](https://kimberlydhouston.com/category/web-marketing-and-strategy/)
- [Essays on Creativity, Commerce & Life](https://kimberlydhouston.com/category/essays-on-creativity-commerce-and-life/)
- [Copy Sins and Copy Wins](https://kimberlydhouston.com/category/copy-sins-and-copy-wins/)
- [The Daily Creative](https://kimberlydhouston.com/category/the-daily-creative/)
- [Small Business Marketing](https://kimberlydhouston.com/category/small-business-marketing-2/)
- [Business Inspiration](https://kimberlydhouston.com/category/business-inspiration-2/)
- [Get More Clients](https://kimberlydhouston.com/category/get-more-clients/)
- [Creative Rebel Profiles](https://kimberlydhouston.com/category/creative-rebel-profiles/)
- [Some Notes on What I Read This Week](https://kimberlydhouston.com/category/some-notes-on-what-i-read-this-week/)
- [Diary of a Southern Summer](https://kimberlydhouston.com/category/diary-of-a-southern-summer/)
- [The 30-Day Writing & Publishing Project](https://kimberlydhouston.com/category/the-30-day-writing-publishing-project/)
- [Copywriting Tips](https://kimberlydhouston.com/category/copywriting-tips/)
- [100 Surfers on Why They Surf: A Curiosity Project](https://kimberlydhouston.com/category/100-surfers-on-why-they-surf-a-curiosity-project/)
- [A Possible Theory of Happiness](https://kimberlydhouston.com/category/a-possible-theory-of-happiness/)

## Tags

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- [tales of unlikely success](https://kimberlydhouston.com/tag/tales-of-unlikely-success/)
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