This is What “Thinking Different” {and Southern} About Business Looks Like: Southern Airways Express

Doing business different

Image by Ladyheart

Around these here parts, we love to preach doing things your own quirky way in business. (And by “we,” I mean me.)

And we love it when we read about a company that bucks the system, says a big ol’ F.U. to “business as usual,” and follows a decidedly different path entirely of its own idiosyncratic making.

And we especially love it when that company proves you don’t have to follow boring old canned ways of doing things to succeed in business.

Southern Airways Express is that company.

My cousins over at The Bitter Southerner recently featured Southern Airways in a story on their site called Fly Me to the Gulf: How a Gang of Tennessee and Mississippi Entrepreneurs Is Bringing a Little Southern Hospitality (and Some Dignity) Back to Air Travel, written by Richard Murff, with photos by Matthew Jones.

Now this sounds like an airline I want to fly:

So abnormal, sensible and human is the team behind the startup that they just might have saved air travel from the savage jaws of awfulness and made it fun again. Its model — short-haul flights of less than 10 passengers — avoids the Transportation Security Administration policies of treating all passengers like refugees; reduces check-in to a pleasant 20 minutes; makes actual airtime comfortable, even sociable; and has no baggage-claim system to send all your clothes to Anaheim for the weekend. It does this, generally, for less money than the major carriers.”

And while things are good now, the startup had to overcome naysayers and dream stealers and a small-minded consensus among the major airlines that their model was impossible.

But guess what? They made it work.

Here’s COO Keith Sisson:

“Look, we aren’t geniuses here,” Sisson said. “We just did it the way that we’d like to see it done. It doesn’t even cost anymore to do it right; it’s just a little more trouble. You actually have to care.”

And that’s what it boils down to, doesn’t it?

You actually have to care.

And by caring, they’ve carved out a competitive advantage.

They’ve done something I talk about ad nauseum around here: they’ve found a way to stand out in a saturated market — simply by caring, by doing things right.

Love that.

Find out more about how Southern Airways Express is doing business different over here:

Fly Me to the Gulf: How a Gang of Tennessee and Mississippi Entrepreneurs Is Bringing a Little Southern Hospitality (and Some Dignity) Back to Air Travel


(By the way, even if you’re not interested in this particular article, but looking for some damn good writing nevertheless, you should high-tail it over to The Bitter Southerner. You won’t find better writing anywhere. Their drool-worthy site is full of insightful essays, beautiful images and new ways to think about what it means to live in the South in this day and age. This is hands-down my favorite website on the whole dang Internet, period. I love it to the moon and back.)

Creative Rebel Zelda Sayre Fitzgerald: Sometimes Madness is Wisdom

Zelda Sayre Fitzgerald

All I want to be is very young always and very irresponsible and to feel that my life is my own – to live and be happy and die in my own way to please myself.”   ~ Zelda Sayre Fitzgerald

Zelda Sayre Fitzgerald.

What springs to mind when you hear that name?  Jazz Age Flapper? Imbiber of champagne?  World traveler and partier extraordinaire? Famous novelist’s wife?  Mental health-challenged?

What about painter, poet, dancer, writer and rebel?

In case you’re wondering, “Well, who the heck is Zelda Sayre Fitzgerald anyway?,” she was the wife of celebrated novelist F. Scott Fitzgerald, but more importantly, a deeply committed creative in her own right.

As an English major back in the aughts, I read F. Scott Fitzgerald’s Tender is the Night and The Great Gatsby like most other self-respecting beret-wearing, clove-cigarette-smoking, faux hipsters of the day, but it was Zelda I always had a deep fascination with. I knew she was a creative and did some writing, but until recently, I never knew she painted and danced as well.

What brought lovely Zelda to mind for me again recently was a local exhibit at the Cameron Art Museum here in Wilmington. My buddy Carolyn and I decided to have brunch at the museum café for the $5 mimosas (priorities, people), and since there was a current exhibit of Zelda’s paintings up, we lingered and made our way through the gallery after indulging in bacon and booze.

(Note to self:  museum guards are completely humorless.  Sheesh! Story for another day.)

Since I was about to begin a new series of creative rebel profiles here on the blog, I thought Zelda was a fitting subject for the very first.

The exhibit, called “Sometimes Madness is Wisdom: The Art of Zelda Sayre Fitzgerald,” featured 32 framed artworks created from 1927 through the late 1940s.  Interestingly, the title of the show was one she herself gave to an exhibition of her work at the Cary Ross Gallery in New York City in 1934.  

Zelda, You Rebel, You

After the taking in the exhibit I had to know more about Zelda, and the deeper I fell down the research rabbit hole, the more I fell in love with her.   

According to one source, “even as a child, her audacious behavior was the subject of Montgomery gossip.” Love that!  (I would have liked to have had that said about me – “even as a child, Kimberly’s audacious behavior was the subject of Memphis gossip,” but alas, as a child in Memphis, I was doing things like going to church with my grandparents on Sundays, and otherwise behaving like a proper southern youngster.  Yawn.  But I digress.)

As a teenager, Zelda actively flaunted the conventions of the day, drinking, smoking and hanging out with boys.  And this was in the early 1920’s, mind you.  She also loved and excelled at dance as a young girl, so the creative bug took hold early on.

Creators Gotta Create, Even When Madness Creeps In

After the success of her husband’s first novel, This Side of Paradise (1920), Zelda and Scott became instant celebrities, partying and drinking their way around the globe and hobnobbing with literary luminaries like Ernest Hemingway, John Dos Passos, Gertrude Stein, and other well-known writers, poets, artists and professional drinkers.

According to various sources, their marriage was a “tangle of jealousy, resentment and acrimony.”  Scott drank to excess; Zelda also enjoyed the drink, but didn’t slide down the slippery slope of heavy recreational drinking into alcoholism, as her husband did.

She kept a diary, which her hubs was inspired enough by to use passages from in his novels This Side of Paradise and The Beautiful and the Damned.  She also collaborated with the Mister on several short stories and articles, and wrote a few short stories and articles of her own. 

All the while fighting the demons of madness that kept her in and out of clinics, sanitoriums, and other mental health facilities throughout her adult life.   (Ok, so “demons of madness” may be a little melodramatic, but she was hospitalized multiple times for mental health issues.  Plus, what with all this reading of Scott and Zelda’s prose while researching for this post, the phrase felt appropriate.)

While she and Scott were living in Paris in 1925, she began ballet lessons, and became obsessed with the idea of becoming a ballerina, training for up to 8 hours a day.  Around 1932, while being treated at the Phipps Psychiatric Clinic in Baltimore, she wrote an autobiographical novel, Save Me the Waltz, in which she spilled the beans about her marriage to Scott, her obsession with ballet, and her nervous breakdowns.  In 1934, she began painting, working in oils, pastels, and watercolors, using dancers as a recurring theme.

This idea of needing multiple creative outlets is something I’ve noticed about many creatives I’ve known over the years – one creative outlet usually isn’t enough.  Writers paint, painters write, dancers are poets, poets are playwrights.  And so on.

As Long as I’m in the Mental Ward, I Think I’ll Write a Novel

And think about this for a minute – Zelda’s need to create was so powerful that she wrote a novel while in a psychiatric clinic.  Sure, maybe there’s a lot of uninterrupted down time to write in that situation, something every writer I know fervently craves, but she was being treated for mental illness. A wee distraction if you ask me.

In 1936, she entered the Highland Mental Hospital in Asheville, North Carolina where she painted extensively and worked on a second novel. Tragically, she died in a fire at the hospital in 1948. Her husband had descended ever deeper into alcoholism, dying in 1940 of a heart attack. 

I cannot tell a lie: I find Zelda wildly inspiring. Because despite globe-trotting across New York, Paris, Alabama and other locales the whole of her life (she’s lived in more places than even I have, and that’s saying something), mental health challenges and hospital stays, and a tumultuous marriage to an alcoholic and fellow creative, Zelda never stopped expressing her creativity.   

Something to aspire to.

I’ll leave you with one of my favorite Zelda quotes (and believe me, it was hard to choose) . . .

And only weaklings…who lack courage and the power to feel they’re right when the whole world says they’re wrong, ever lose.”

What about you? What painter, poet, artist or writer from the past has mesmerized and inspired you, and why? Let me know in the comments!