This is the second in a series of Content Creation Case Studies, where we explore a few dozen blog topic and newsletter ideas for small business bloggers in the creative space.
(Marketing online with killer free content is one of the most effective ways to up your business visibility, increase your search engine traffic, and establish yourself as the go-to person in your niche. All of which, if done correctly, will result in more sales. To do that well, you need to add fresh new content to your blog at least weekly, if possible. And to do that, you need topic ideas. That’s why I’m adding these content creation case studies to the blog on a regular basis, to get you, my creative friend, to start creating your own killer content. Check back frequently for your creative biz type – I’m sure to be covering it in a case study sometime soon.)
Last case study I laid out my system for easily and consistently coming up with dozens of content ideas, and put a clothing and accessories boutique through a brainstorming session, generating 34 potential topics this business could blog about.
Today we’re going to apply the same brainstorming & content creation system to an interior design business.
(Check out the links at the end of this blog post for more information about the system I use. Also note, the topic ideas here are slightly generic; you would obviously trick these ideas up to gear them to your specific audience.)
Amazon is a great place to start the brainstorming, so let’s begin there. What you want to do is search for books in your topic area, then look at book chapter titles. Next take a look at magazines on Amazon in your topic area, and note article headlines.
From these two resources I noted 28 blog topic ideas someone in the interior design business could write about.
From Amazon Book Chapter Titles, these ideas surfaced:
How to Decorate Like a Pro, Even If You’re Design-Challenged
How to Define Your Interior Design Style
How to Set a Decorating Budget
3 Investment Pieces Everyone Should Own: Which Pieces to Spend the Big Bucks On
Design Basics: What You Need to Know Before You Get Started on Your Next Project
Guide to the Best Decorating Resources Online
How to Build a Room Around a Signature Piece
How to Tie a Room Together with Color
A series of Home Design 101 and How-To Shop posts would make a great category for a weekly blog post (again, using Amazon book chapter titles):
Using Color 101
Room Layout 101
How to Shop for Furniture Online
How to Shop: Dept. Stores
How to Shop: Vintage and Second-Hand and/or Consignment
How to Shop: Catalogues
How to Shop: Yard Sales and Flea Markets
Ideas Generated from Magazine Headlines:
How to Create the Perfect Beach House Décor on a Budget
How To Do Rustic
50 Best Kitchen Ideas
50 Best Bathroom Ideas
Little Changes for Big Impact
How to Perk Up Your Rooms with Color
How to Create the Perfect Outdoor Retreat
Transform Your Home with Details
10 Picture-Hanging Tips
How to Create Big Style in a Small Space
Best Buys for Every Budget
The 28 ideas above came from 20-30 minutes of brainstorming on Amazon, but it’s just the tip of the iceberg, as there were over 33,000 books listed in Amazon in the interior design category alone. **I don’t suggest using the headlines you find on Amazon verbatim; instead, use them as writing prompts — you’ll want to tweak them for your specific business and target audience.
After signing out of Amazon, I came up with a few ideas of my own:
* How to Hire an Interior Designer: 5 Must-Know Tips (other variations on this idea: When to Hire an Interior Designer, Why Hire an Interior Designer, etc.)
* Essential Design Principles Every DIY’er Needs to Know
* How This Home Got Style: A Before & After Story (turn this into a weekly or monthly series on your blog and use it to show off your kick-butt design skills)
* One Couple, Two Very Different Design Aesthetics: How to Combine Your Styles for Maximum Impact (and Happiness!)
* From Ho-Hum to W-O-W: How to Use Luxe Accessories to Spice Up a Boring Room
And there you have it – 33 blog topic ideas from 30 minutes of brainstorming.
Now it’s time for you to give this brainstorming technique a try and let your creative freak flag fly, baby!
**The Amazon generated ideas are somewhat generic; if this were a real client of mine, I would suggest much more specific blog topics based on their particular brand personality and target audience.**
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