Want to Write a Magnetic Website That Attracts, Engages & Sells to Your Dream Clients {Without Becoming a Pro Copywriter}?

THINK ABOUT THE CHALLENGES YOU’RE HAVING RIGHT NOW TRYING TO GET YOUR IDEAL CLIENTS AND CUSTOMERS TO CONNECT WITH YOU ONLINE AND TAKE THE NEXT RIGHT STEP TO BECOMING A CLIENT OR CUSTOMER . . .

It probably looks something like this:

:: People “bounce” from your website mere seconds after arriving . . .

:: You get very few opt-ins to your newsletter . . .

:: And even fewer emails on a regular basis from potential clients saying they want to learn more about your products and services . . .

:: And the number of web visitors who convert to actual paying clients and customers? Barely enough to make a full-time living (or maybe even less than that) . . .

THE TRUTH IS, YOUR WEBSITE SHOULD BE YOUR BEST UNPAID SALESPERSON, WORKING FOR YOU 24/7 TO DEVELOP RELATIONSHIPS WITH YOUR IDEAL CLIENTS, BUILD A LIST OF EMAIL SUBSCRIBERS EAGER TO HEAR FROM YOU REGULARLY, ENCOURAGE YOUR RIGHT PEOPLE TO CONTACT YOU TO FIND OUT MORE ABOUT YOUR OFFERINGS – AND OF COURSE, MAKE SALES.

If your website isn’t doing those things, then, like the wretched prison warden says to Paul Newman’s character in the movie Cool Hand Luke, “what we’ve got here is failure to communicate.”

And failure to communicate your value and the meaningful difference that sets you apart and gets your right people eager to engage with you and buy your stuff, will keep you unhappy, underpaid, and maybe even ready to give up entirely on the idea that your website can actually generate clients and sales for you.

But it doesn’t have to be that way.

If you learn and apply the timeless principles of persuasive communication to your web copy and all your business writing projects, you’ll consistently engage ideal clients who are eager to read your content, sign up for your newsletter, reach out to inquire about your products and services, and yes, buy from you.

That’s what’s possible when you learn the basics of copywriting – persuasive writing that gets readers & website visitors to take action.

As wildly successful millionaire copywriter & marketer Dan Kennedy says about this high-leverage skill:

To this day, it is still the greatest secret to making money I’ve ever discovered. And I can tell you that there is A LOT of money at stake by not taking your copy more seriously. From the boiler room to the boardroom, across all demographics, words sell.

To that I say, “Right on, Dan Kennedy.”

Let’s be honest: learning to communicate your value & your meaningful difference effectively and persuasively, in a way that feels good to you and attracts and engages your ideal clients and customers online, is indispensable for business success.

And I’ve got something that can help get you there.

Introducing . . .

The Shape Up Your Website Copy to Start Making More Sales 30-Day Fast Start: A Private Writing & Marketing Mentorship

During this 30-day mentorship, we’ll work side-by-side to transform your website copy from lackluster to results-generating, so you can finally stop agonizing about what to say and how to say it, get your website written once and for all, and start bringing in more business sooner rather than later.

In just 30 days, you’ll learn the high-leverage basics you need to know to write a magnetic, client-attractive website that gets results.

Here’s a sample of what we’ll work on together:

:: We’ll uncover who your ideal clients and customers are, define the meaningful difference that sets you apart in the marketplace, and create your magnetic marketing message.

:: I’ll teach you how to convey your value and your meaningful difference to your right people, without being salesy, pushy, or over-the-top market-y in any way.

:: We’ll work side-by-side to apply the timeless principles of persuasive communication to your entire website so you can start seeing higher client engagement and an increase in new client inquiries.

:: You’ll write, or rewrite, the 3 key, uber-important pages of your website – your Home page, About page, and Services, Products & Programs, or Work with Me page – incorporating your magnetic marketing message . . . the one that pulls in your dream clients and helps you make sales. And you’ll do it with my complete guidance and feedback every step of the way.

Instead of costly and stressful trial-and-error and DIY-ing everything with no idea whether what you’re writing is even going to work, you’ll spend 60-90 minutes a week in an intensive one-on-one with a professional copywriter and marketer who has been writing persuasive, results-getting communications for clients for 13+ years . . . .

And in the process, you’ll learn a skill that will serve you for the rest of your life . . . every time you write a sales page, blog post, social media update, newsletter, product description or any other writing you do for your business.

Sound good?

OK, then.

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

In a nutshell, here’s how it will work:

:: There will be a 60-90 minute weekly strategy session, writing assignments between sessions, website copywriting templates & worksheets where appropriate, and a thorough review of everything you write during the mentorship from me, your professional copywriting “partner.”

There is no unnecessary fluff in this mentorship. It’s the high-leverage basics you need to know to write a magnetic, client-attractive website that gets results.

At the end of this mentorship, you will have written your:

  • Homepage

  • About page

  • Services, Products & Programs, or Work with Me page

  • Newsletter opt-in form

  • A tagline or positioning statement for your business

That’s a basic and effective client-attractive website that will help you do business better online.

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Details about the weekly strategy sessions:

(This mentorship will be customized to your particular situation, so if you need more work in one of the areas below than in the others, we can customize our weekly strategy sessions to fit your exact needs.)

Week One Strategy Session: We’ll determine Your Ideal Client Avatar (ICA) and “Meaningful Difference” (also known as your Unique Selling Proposition or USP) and use this information to create your magnetic marketing message.

Week Two Strategy Session: We’ll work together to apply the ICA and USP insights we nailed down in week one to transform your Home page, so the copy is compelling to your right people, conveys what makes you unique in the marketplace, and engages your desired audience. With guidance from me, you’ll write your Home page copy (or edit/improve what you already have).*

Week Three Strategy Session: We’ll work together to apply the ICA and USP insights we nailed down in week one to transform your About page so it appeals to your ideal clients and gets them interested in finding out more about you. With guidance from me, you’ll write your About page copy (or edit/improve what you already have).*

Week Four Strategy Session: We’ll review your Services, Products & Programs or Work with Me page, and I’ll help you transform it so it conveys the benefits of your offerings more compellingly to your right people. With guidance from me, you’ll write your Services, Products or Programs page copy (or edit/improve what you already have).*

*This is not me writing your website for you, this is weekly mentoring and guidance where you and I collaborate to determine your magnetic marketing message and improve/rewrite the 3 key, uber-important pages of your so they effectively draw in your ideal clients and customers. There will be worksheets, exercises and homework, but you will do your own writing. So, it’s not for anyone who isn’t willing to roll up their sleeves and get to work. 🙂

If you have a question about this offering that’s not covered above, I’ll be happy to answer it in our 20-minute “get acquainted” call. (More on that below.)

 

The investment for the Shape Up Your Website Copy to Start Making More Sales 30-Day Fast Start Writing & Marketing Mentorship:

A one-time payment of $749, or two equal payments of $390, spaced 30 days apart.

(As a point of comparison, at my normal copywriting & messaging strategy rate of $297 per hour, this offering would cost out at over $1700.)

:: BONUS ::

As an extra bonus, you’ll also get a 3-page web copy review, with copy optimization suggestions, once the mentorship concludes and you’ve rewritten your Home page, About page, and Services, Products & Programs or Work with Me page based on our work together during the mentorship. Based on my normal fee for this service, that’s an extra $897 icing on the cake. And who doesn’t love icing? Or cake?

VERY IMPORTANT NEXT STEPS:

If you’re ready for one-on-one copywriting guidance and support to help you transform your website copy so you can start calling in your ideal clients, and you want to learn more about copywriting in the process, a valuable skill that will serve you well for the rest of your business life, then get in touch with me to set up a 20-minute “get acquainted” call. I only have room in my schedule for four mentoring clients each month, so if you’re interested, it’s best to get in touch as soon as you can.

Simply email me at Kimberly [at] kimberlydhouston [dot] com, and tell me 3-4 good times for you to talk within the next week. Once I hear from you, I’ll get back in touch within 24 hours to set up our phone chat. [This call will take place over the phone, or via Google Hangouts.]

If we both determine it’s a good fit, I’ll collect payment and we’ll work out scheduling and other details, and if not, no worries, that’s cool too.

The Make ‘Em Giddy Risk-Free Guarantee

I want this to be a great experience for you. If you go through the Week One strategy session, participate fully and completely, complete your writing assignments and worksheets for Week One, and you aren’t happy with the mentorship, I’ll happily refund your investment in full. The refund period is available through the end of Week One, and you’ll have to turn in your writing assignments and worksheets to secure the refund.

Maybe you’re thinking, “Sounds good, but why should I work with you?”

:: I’ve been writing results-generating website copy and other business communications for clients for over 13 years.

:: I specialize in web copy and online communications, so I know what works online.

:: I left a sweet, well-paying corporate writing gig to start my copywriting & marketing business, so I know exactly how it feels to want to do your own thing and earn a good living from your passions and your creative pursuits – and I’m doing exactly that.

:: My entire career has been spent in marketing, PR, advertising and sales, so even though I now spend most of my time writing results-generating website copy and online communications & advising clients on online marketing strategy, I have a bushel-full of other helpful promo & outreach skills too – skills I can put to work helping you.

Here’s what a few clients have had to say about our work together:

Before I started working with Kimberly, I didn’t know how to blend the different aspects of my business or how to position myself as a transformational mentor. Kimberly helped me uncover the factors that make up the “meaningful difference” in my business, things that will help me stand out in my niche. The process of refining my USP was so helpful.

But more than that, she helped me get clarity on my whole business vision, which has been invaluable. The benefits you’ll get are beyond what you could imagine. It’s an amazing investment, and way more than copywriting. She’s like a copywriter and business coach and cheerleader all rolled into one!

Rhégina Sinozich, Psychotherapist, Speaker, Coach, and Workshop Facilitator, Bethesda, MD

I was too close to my copy to see ways to improve it. I had taken it as far as I could on my own, but felt like it was still missing that special punch. Kimberly’s advice wasn’t cookie cutter “do this, then that” instruction, but actually tailored to the tone and overall goal of my page. The biggest impact was really how she dove into each sentence to add more specific personality. When I thought I had a great benefit of my product listed, she took it 3 steps further to show what a really well-crafted benefit looked like. It was above and beyond what I expected and was so helpful. All of Kimberly’s ideas were spot on and I can’t wait to implement them.

Tony Rulli, spicepanda.com, California

I loved Kimberly’s concept of the “umbrella,” and that I didn’t have to force myself into an online identity that I either didn’t like or that denied certain things that I love to do. Kimberly helped me realize that all the various facets of my interests can be presented as ‘this is who I am, and this is what I love’ frame.

Kimberly really cares about what she does, she is incredibly insightful and organized and will absolutely help you with her expertise. She’s an extremely easy person to work with and makes the whole marketing process pleasant and fun. 

Diane Cardaci, Fine Artist, Palm Beach Shores, FL

Kimberly’s copy review helped me fill in gaps in my copy I had not thought of. And she surprised me by reviewing other web pages that we hadn’t previously discussed! My copy now flows better and feels more authentic (she really nailed how I wanted to speak). And she shared tips and tricks that I’ll go back and add as I have more time. She rocks!!!

Whitney Hutten, PhD, whitneyhutten.com, Boulder, CO

I am truly glad I hired Kimberly; working with her has given me insight and confidence that just can’t be found by spending hours reading and researching articles/blogs churned up by a Google search. 

Her confidence and genuine interest in helping me understand how to take the steps to building a better online presence was very comforting and supportive. I now see more opportunities for myself: I’m better at time management in building my online business, and I have more confidence and less anxiety. I now feel like my goals are tangible and realistic, and I’m grounded going forward with what I feel I am called to do in my life!

If you’re committed to your goals and not looking for a quick fix, I would recommend Kimberly and her services without hesitation!

Connie Owens, Artist, Hand-Painted Jewelry and Watercolors, Burleson, TX,

So, are you ready to transform your website copy from lackluster to luminous, so it’s more compelling and client-attractive to your target audience and generates more client inquiries and sales?

If writing your website has you feeling stuck and you’re tired of spinning your wheels, the Shape Up Your Website Copy to Start Making More Sales 30-Day Fast Start Writing & Marketing Mentorship could be just what you’re looking for.

To find out, get in touch with me to set up a 20-minute “get acquainted” call. I only have room in my schedule for four mentoring clients each month, so if this is something you’re interested in, contact me sooner rather than later.

Simply email me at Kimberly [at] kimberlydhouston [dot] com, and tell me 3-4 good times for you to talk within the next week. Once I hear from you, I’ll get back in touch within 24 hours to set up our phone chat. [This call will take place over the phone, or via Google Hangouts.]

::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

THE FINE PRINT

As we all know, business is risky. So my advice doesn’t come with any guarantees. You get that, right? Cool. Now here’s the serious-suit-and-briefcase version: This service is not a substitute for working with a business consultant or other professional. I cannot guarantee the outcome of following the recommendations provided and any statements made regarding the potential outcome are expressions of opinion only. I make no guarantees about the information and recommendations provided herein. By using this service, you acknowledge that I cannot guarantee any particular results, as such outcomes are based on subjective factors that are not within my control. Therefore, following any information or recommendations provided as part of this service are at your own risk.