Quest 2016: Two Stories

Quest 2016 Theme, Day 12: Two Stories, from Visionary Jen Louden 

Today’s prompt comes from personal growth pioneer Jen Louden, who helped launch the self-care movement with her first book The Woman’s Comfort Book. She’s the author of 7 additional books on well-being and whole living, including her most recent book, A Year of Daily Joy.

Today’s prompt:

What’s the story you most desire to bring to life in 2016? What’s the story your just-right client most desires to bring to life in 2016? Where do your two stories overlap?

The story I most desire to bring to life in 2016 is to become more creatively fulfilled and financially empowered through the work I do with creative entrepreneurs, and through my own writing projects.

The story my just-right clients most desire to bring to life is exactly what I want to figure out in 1Q 2016. Currently, I write web copy and other marketing materials for clients, and work with them to develop web marketing strategy that will help them achieve their online presence goals.

But in 2016 I want to offer something . . . more. Something beyond standard copywriting and marketing consulting services.

Because I’ve been thinking about this a lot over the last 2-3 months, and not everyone is in a position to invest in professional web copywriting or marketing consulting services. But everyone deserves to have compelling website copy and a unique marketing message that feels good to put out into the world, and that sets them apart in their niche and helps them attract and sign on more of their ideal clients and customers, or attract and engage more of their ideal readers.

So I want to create something accessible, fun, and creatively fulfilling to help clients achieve that result without them having to invest hundreds or thousands of dollars to make it happen.

With that in mind, I’m going to develop a few ideas for a budget-friendly minimum viable product to fulfill this need, poll my audience to find out which of the 4-5 product ideas I present would be the most useful to them, and create an MVP version of this product by late March/early April 2016. This plan has been taking shape in my mind since early October this year, and I’m excited to put it into motion in 2016.

And that’s where the two stories of what I desire and what my just-right clients desire intersect.

Comments

  1. Dear Kimberly
    What a wonderful idea. I for one am a smaller scaled , ie one person and sometimes my husband, business artist and would be interested in a budget -friendly product!
    Great! keep me posted
    Caroline

    • Hi Caroline,

      Thanks for stopping by to comment, I appreciate it.

      I’m so glad you like this idea — it’s something I’ve been thinking about for a long while. Let’s stay connected, and when I’m ready to get feedback on ideas for an initial product offering, I would love to get your input!

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