My Best Copywriting Advice, Part One: 6 Blog Posts That Will Help You Create a USP That Attracts Ideal Clients, Grow Your Email List & Write an Email That Sells

This week on the blog, I’m doing something a little different.

Rather than a single post about a single topic, I’m rounding up a handful of posts that highlight some of my “best” copywriting & marketing advice. (“Best” meaning, these are topics I consider to be some of the most important to building and growing your creative business.)

Let’s jump in.

 

First up, USPs.

I consider the advice in this 3-part series non-negotiable if you want to stand out in your niche and attract your ideal clients and customers online. (Instead of drowning in a sea of sameness, where everyone looks and sounds virtually the same, and it’s darn near impossible to tell one freelancer, service provider or creative business from the next.)

In Part One of this series on creating a compelling USP for your business, I laid out definitions of the terms USP (unique selling proposition) and “meaningful difference” for our purposes as creative business builders, covered how a memorable USP informs your signature marketing message, and importantly, why your signature marketing message is so undeniably important to the health of your business. I also shared a short excerpt from my guide Marketing Messages That Convert: A Step-by-Step Copy Messaging Guide for Solopreneurs, Freelancers, Creative Business Builders & Other Non-Marketing Types, to help you make sense of it all.

What a USP Is, Why You Need One ASAP, and How to Create One for Your Service-Based Business So You Can Get More Business, Bookings & Sales [Part 1 of 2] 

 

In Part Two of the series, I covered five ways a compelling USP will help you get more business, bookings & sales.

What a USP Is, Why You Need One ASAP, and How to Create One for Your Service-Based Business So You Can Get More Business, Bookings & Sales [Part 2 of 3] 

 

In the final installment of the 3-part series, I shared Real! Live! Examples! of USPs that have helped businesses of all kinds develop enormous brand loyalty with their target audience & stand out in their (very often) saturated niche.

What a USP Is, Why You Need One ASAP, and How to Create One for Your Service-Based Business So You Can Get More Business, Bookings & Sales [Part 3 of 3] 

 

Next, we talk about email.

Ah, email marketing … so critical to the health of your business online – and offline too, even if you run a mostly bricks & mortar business.

The next three posts cover some of the ground-level basics of getting your email marketing game in shape.

 

This is brief, straightforward post shares two tips for getting more email subscribers: #1: create opt-in copy that gives people a compelling & benefit-driven reason to sign up for your list; and #2: create a dedicated landing page for your email list. Includes a couple of examples of what not to do, and an example of what’s definitely the better way to go. 😊

Want More Email Subscribers? Implement These Two Ridiculously Simple Tips 

 

This next post, while similar to the one above, focuses specifically on punching up the copy on your opt-in form itself to make it more persuasive. Includes six examples of compelling opt-in copy.

Grow your email list with better opt-in copy using these two powerful tips 

 

And lastly, a post about writing a sales email. Something I know a lot of folks feel challenged by.

While this post shares the tale of how I came in #4 in a sales email writing contest, there’s lots of good information about how to write your own story-based email that sells. In this post, you’ll find my original contest entry, plus feedback I got from the two esteemed judges, a basic outline of an email that sells, and tips on what emails that sell need to do to be effective.

How I Wrote a Story-Based Sales Email That Landed Me in the Top 5 in a Copywriting Contest 

 

And that’s what I got for ya this week.

In my next round-up post, coming in a week or so, I’ll share more of my best advice, including some non-copy related mindset stuff. Fun! 😊

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