How cool would it be if you could spend just 15 minutes online and find potential clients and customers in your area, looking for exactly the kind of product or service you provide?
Well, you can use Twitter Search to do just that. Now, a word of caution: once you do find people looking for what you have to offer, you don’t want to do a hard sell; instead, you want to give them a valid reason to check you out.
For example, say someone’s looking for happy hour specials at a full service bar within a 5 mile radius, and you happen to be a full service bar with great happy hour specials within that 5 mile radius. So you reply to their tweet with “Great happy hour specials at —Name of Your Fabulous Bar Here—on Front Street, ½ price appetizers & handcrafted beer until 7:00 pm!” or similar. Or if that’s too “salesy” for you, offer a $5 off coupon off for their next visit to your establishment. You get the idea.
OK, so let’s get down to it and do a Twitter search so I can show you what I’m talking about. There are two ways to do this.
Log into your account, and once there, use the simple search bar at the top of your page:
Enter your search terms and see what turns up. You’re going to want better, more targeted results than a general search will give you though, so click on “refine results” in the bottom right corner of that pane once your initial search results are returned, which will take you to the Advanced Search page.
Or, you can simply go to http://search.twitter.com/, and click on “Advanced Search” from there.
Once you’re in the Advanced Search pane, you’ll see all sorts of options for searching, so just have a play around and see what works; you’ll see that you can filter searches in several ways there. If you’re a location-based local business, then obviously you want to use the “places” filter for finding people in your specific area searching for what you offer.
Here’s how I set up my search:
I searched for the general term “cupcakes,” which returned far too many results. I then “refined” the search to: “need cupcakes,” within a 15 mile radius of Washington, DC, then clicked the “Question” box on the bottom of the advanced search page. Here’s what that search turned up:
Now what if you’re a bakery with mini cupcakes/cookies in this person’s area – don’t you think with a well thought out response to their tweet, offering them exactly what they’re looking for, that customer is coming to your store?
Here’s another example. Let’s say you’re a caterer who specializes in catering large weddings. Using Advanced Search, you look for mentions of the words “wedding caterers” within 15 miles of your town, and you select the “Question?” checkbox in Advanced Search, which will narrow the results to tweets that contain your search terms and also pose a question.
You might not get results on your first search, but it’s entirely possible that if you run this search on a regular basis, you’ll find someone asking for recommendations for caterers who specialize in large weddings. Then you can respond to these tweets with a special offer, a free consultation, or something else of value.
If you use Advanced Search to find people who are looking for what you provide, and you offer genuine, non-douchy value and solutions, chances are you’ll be able to add new clients and sales to your business.
Have you ever used Twitter search to find new clients and customers? How did it work? Let me know in the comments below!
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