You’ve noticed how text images featuring quotes seem to be all the rage on Facebook and Pinterest these days, right?
I’m sure you have – a pithy or inspirational quote, made into an image, and posted to your favorite social media site.
And if you’ve been paying attention to this trend, you’ve also noticed that these kind of posts get lots of likes, shares and comments, which is exactly what you want if you’re using Facebook to market your business.
Today I’m going to share with you the free online photo editor I use to create these kinds of images, like the one you see above.
Why Quote Images Are Good for Your Small Business Marketing
When you post content to your Facebook page, it reaches your fans and followers, and others who browse your page without officially following.
But when your followers share that content, that’s when things really start to get good, because the potential reach increases exponentially.
And images are the #1 kind of content shared on Facebook. Not to mention that other addictive time-suck, known as Pinterest. ; )
So if you have a few juicy quote images with your website link on them, and these get shared around on Facebook and Pinterest, you can see how your small business could get some extra exposure.
Now, I’m not promising that this technique is going to get hoards of people coming to your website, but it’s one more tactic to add to your bag of tricks. I create and post quote images only after I’ve got all the other big-picture business tasks done, for example.
Here’s how to get started:
1. Spend an hour brainstorming and come with a bunch of great quotes from leaders in your industry, inspirational quotes about your niche, and short tips and tricks you typically teach in your business; save these to a Notepad doc or similar.
2. Then choose among photos you already have saved to your computer, or find free images with a tool like morguefile.com. Alternatively, you can just create a plain colored background using something like Microsoft Paint.
3. Use a free online photo editor to add the quotes you saved to your photos or a plain background, and voila, you’ve got a few dozen quote images to post to Facebook and Pinterest.
*Make sure to add your website link to the image, as I’ve done above, so that when your images are viewed and shared, they lead back to your main hub online – your website.
A Nifty Free Photo Editor
The cool no-cost photo editing tool you can use to create these images is called PicMonkey, a feature-rich online photo editor that works right in your browser, no downloads necessary. Use it for “fearless photo embetterment,” as they say.
Once there, the process is very simple:
1. Click on “Edit a Photo”
2. To add text, click on the “P” in the left hand navigation column
3. Choose the font you want to use
4. Click on “Add Text”
5. A text box will pop up where you’ll place your text. You’ll also be able to resize and lots of other fun stuff too.
6. Click “Save,” and you’re done
PicMonkey is pretty intuitive and user-friendly, but if you have any issues, pop on over to the Facebook page and leave your questions there and I’ll answer them.
And have fun “embettering” your photos. : )
[Hey there, gorgeous. Want more actionable tips, techniques, and how-to’s for marketing your small business online, delivered straight to your email inbox each Tuesday? You betcha! Sign up for my FREE weekly newsletter by entering your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]