15 Grammar Goofs That Make You Look Silly, from the fine folks at Copyblogger

September 21, 2012 by · Leave a Comment

I love it when I find an Infographic to embed on my site that speaks to something near and dear to my heart — and this is one of  ’em.

The English major in me loves these quick and easy grammar lessons from the good folks at Copyblogger.

Enjoy!
15 Grammar Goofs That Make You Look Silly
Like this infographic? Get more content marketing tips from Copyblogger.

Filed Under: Blogging, OPC (Other People's Content)

OPC (Other People’s Content): The Do’s and Don’ts of Social Media for Business

May 29, 2012 by · Leave a Comment

It’s that time again — time to share “other’s people’s content.” Content that’s useful, actionable, and entertaining, with easy-to-implement tips for marketing your business online.

Check out this video from Entrepreneur.com.  It’s short, sweet and to the point.  Great tips wrapped in a short (1:44) package.  Enjoy!

Filed Under: OPC (Other People's Content), Social Media Marketing

OPC (Other People’s Content): Totally Awesome Guide to the New Facebook Pages

March 15, 2012 by · Leave a Comment

You’re probably aware that as of March 30, 2012, all Facebook Pages will be converted to the new Timeline.

I’ve been working with a Facebook Page for one of my clients that we switched over a couple of weeks ago, and in the process of navigating my way through all the new features and capabilities I got to thinking, “if I could just find a really comprehensive text-based resource that explains all the new features and how to operate them in one place, I’d be golden.”

And just like that, I came across this wicked comprehensive gem called “The Marketer’s Guide to the New Facebook Pages,” over on Quicksprout.  (One of my favorite go-to resources for topics from entrepreneurship to social media to SEO and lots more.)

I’ve linked up to it here so you can get the scoop on how to set up and navigate the new Timeline on your own Page.  Whether you’re marketing for yourself or for your clients using Pages, this guide will get help you get the new Timeline set up correctly right from the get-go:

The Marketer’s Guide to the New Facebook Pages

If you’re more visually oriented, you might also want to check out this article from over on Hubspot, another gem that includes lots of great graphics:

The Complete Guide to Setting Up the New Facebook Page Design

Either way you go, both of these terrific articles should have you covered with all things Timeline.

Good luck!

[Hey there, gorgeous. Did you know you can get my FREE weekly newsletter, with actionable tips, techniques, and how-to’s for marketing your business online, delivered straight to your email inbox each Tuesday? You betcha! Go ahead and enter your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]

Filed Under: OPC (Other People's Content), Social Media Marketing Tagged With: , ,

OPC (Other People’s Content): Social Media Starter Tips

February 15, 2012 by · Leave a Comment

(OPC  is a semi-regular feature on kdh.com, where once a week or so we check out “Other People’s Content” for lessons, tips and techniques you can use in your own creative small business.)

Today on OPC Wednesday, I want to share another great video from Entrepreneur.com, in which Chris Brogan, social media expert among experts, shares tips on how small business can rock social media right out of the gate.

What I love about his advice is it’s easy to understand, and even better, simple to implement.  It might feel like a herculean task to get started on social media if you haven’t dipped your toe in the water yet, but it doesn’t have to be. Really.

There are a lot of great take-away nuggets in this short (3:26) video, so watch and enjoy!

Filed Under: OPC (Other People's Content) Tagged With: ,

OPC (Other People’s Content): How a Smart Bakery Entrepreneur Raised Money to Fund Her Business

February 2, 2012 by · Leave a Comment

(OPC is a semi-regular feature on kdh.com, where once a week or so we check out “Other People’s Content” for lessons, tips and techniques you can use in your own creative small business.)

Today on OPC Wednesday, I want to share a video I found on Entrepreneur.com, wherein a pastry chef shares how she used something called “crowdfunding” to raise money to open her business.

In the video, pastry chef and bakery owner Jessie Isaacs talks about how she turned customers into a funding source, after her initial investors backed out.

It’s an inspiring story, and proves that if you’re resourceful enough, you will find a way to fund your dream business.

Enjoy!

[Hey there, gorgeous. Did you know you can get my FREE weekly newsletter, with actionable tips, techniques, and how-to’s for marketing your business online, delivered straight to your email inbox each Tuesday? You betcha! Go ahead and enter your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]

Filed Under: OPC (Other People's Content) Tagged With: ,

OPC (Other People’s Content): Small Business Social Media Success

January 26, 2012 by · Leave a Comment

(OPC is a semi-regular feature on kdh.com, where once a week or so we check out “Other People’s Content” for lessons, tips and techniques you can use in your own creative small business.)

Today on OPC Wednesday, I want to point you in the direction of another great round-up article, this one on how 9 small businesses are using social media marketing successfully, over on socialmediaexaminer.com. (A terrific site which I highly recommend, by the way!)

Creatives will want to pay particular attention to the first example, a wedding and nature photographer who has built a large following through his brilliant use of engagement strategies and resource sharing. For food-related businesses, check out case study #3, which outlines how an organic dessert company uses photos and promotions to drive sales and build their brand.

After each of the 9 case studies there’s a solid list of “key takeways” that will help you drill down and understand the particular elements that made each social media campaign successful. You could easily choose from among this list of techniques to start crafting your own social media marketing plan.

Go here to read “9 Small Business Social Media Success Stories”

[Hey there, gorgeous. Did you know you can get my FREE weekly newsletter, with actionable tips, techniques, and how-to’s for marketing your business online, delivered straight to your email inbox each Tuesday? You betcha! Go ahead and enter your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]

Filed Under: OPC (Other People's Content) Tagged With: ,

OPC (Other People’s Content): How Social Media Drives Sales for Small Business

January 19, 2012 by · Leave a Comment

(OPC is a semi-regular feature on kdh.com, where once a week or so we check out “Other People’s Content” for lessons, tips and techniques you can use in your own creative small business.)

Today on OPC Wednesday, I want to point you in the direction of a great round-up article on how 6 businesses are using social media to drive sales over on Techcrunch.com. While some of the brands are big – Starbuck’s, Levi’s – there are two small food businesses among the 6 case studies here you might want to pay attention to.

There’s the former construction worker turned crème brulee expert with 12,000 Twitter followers who eagerly await his every update so they know where to find his food cart location for the day, then there’s the  small Korean restaurant using  Groupon and a very tiny Twitter and Facebook following to get both repeat business and new sales.

Go here to read “How Social Media Drives New Business: Six Case Studies.”

[Hey there, gorgeous. Did you know you can get my FREE weekly newsletter, with actionable tips, techniques, and how-to’s for marketing your business online, delivered straight to your email inbox each Tuesday? You betcha! Go ahead and enter your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]

Filed Under: OPC (Other People's Content) Tagged With: ,

OPC (Other People’s Content): Randall Graham of Bonny Doon Vineyards Talks Social Media

January 11, 2012 by · Leave a Comment

(OPC is a semi-regular weekly feature on kdh.com, where once a week or so we check out “Other People’s Content” for lessons, tips and techniques you can use in your own creative small business.)

In this super short (2:42) video, the always interesting Randall Grahm talks to Austin Beeman of “Understanding Wine” about social media.

Even though he considers himself a “luddite” and a “technophobe,”  Graham still understands the importance of using social media. As he says here, to survive in the very crowded wine industry these days, you need to “build an intimate connection with the end consumer,” and you can use social media to make that happen.

Check out the rest of his wise insights here.

 

[Hey there, gorgeous. Did you know you can get my FREE weekly newsletter, with actionable tips, techniques, and how-to’s for marketing your business online, delivered straight to your email inbox each Tuesday? You betcha! Go ahead and enter your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]

 

 

Filed Under: OPC (Other People's Content) Tagged With:

OPC (Other People’s Content): How a Dumpling Restaurant Gets Creative With Social Media to Bring in Customers

January 4, 2012 by · Leave a Comment

(OPC is a semi-regular weekly feature on kdh.com, where once a week or so we check out “Other People’s Content” for lessons, tips and techniques you can use in your own small food, wine or creative business.)

Image from Rickshaw Dumpling blog

Today on OPC Wednesday, I want to share a video I found on Entrepreneur.com, because it’s a great example of how restaurants can use social media to interact with customers and bring in business.

In the video, Kenny Lao of Rickshaw Dumpling, an Asian fast casual restaurant focused on dumplings, talks about how he uses social media to update his fans, how to pick the right message to convey, how to manage a social media schedule, and what kind of content to post.

One thing he mentions that’s spot-on for restaurants and other food purveyors is that your social media efforts are really about a shared experience around food, and extending that experience.

This is a short (3:15) video with some good ideas you can adapt for your own small business, so watch and enjoy, then implement!

(Click on the link below to watch the video!)

How a Restaurant Gets It Right with Social Media

[Hey there, gorgeous. Did you know you can get my FREE weekly newsletter, with actionable tips, techniques, and how-to’s for marketing your business online, delivered straight to your email inbox each Tuesday? You betcha! Go ahead and enter your name and email address at the top right hand side of the blog now, and let’s get you glowing online.]

 

Filed Under: OPC (Other People's Content) Tagged With: ,