I talk a lot on the blog about creating regular high-value content each week so your business gets noticed online and you get more clients, customers and sales.
Actionable content geared toward helping your audience solve their problems will drive targeted traffic to your site, help you get seen as the go-to person in your niche, get more people on your email list, and get more warm bodies in your bricks-and-mortar business.
How does this happen?
In a nutshell:
1. When you offer unbiased and valuable information on your topic through your blog or website, your newsletter, and your social media outlets, you earn trust with those who interact with your content. Increasing the trustworthiness of your brand helps increase business.
2. In terms of SEO and search traffic, the more content you create, the more search engine traffic you’ll accumulate because you’ll be increasing your longtail search visibility. Plus, well written content gets linked to, and backlinks are key to better search engine rankings.
3. Consistently creating compelling content gives people a reason to return to your site again and again to sample your expertise. Which gives you multiple opportunities to potentially sell to them. The more often potential customers engage with your carefully crafted and high-quality content, the more open they will be to a sales message from you at the right time.
Creating amazing content for your site and your newsletter, posting it on a reliable and consistent schedule, and following a strategic plan for sharing it on social media will get more people interested in your products and/or services and increase the number of client and customer inquiries you get.
And that’s the down-and-dirty Cliff Notes version of how excellent content, consistently posted, can help you in your small business.
Since I know one of the biggest challenges is coming up with ideas for blog posts and newsletters on a consistent basis, I’ve linked up 3 articles below that outline some dead-simple and effective strategies for coming up with loads of killer ideas.
Check out this post for 3 Killer Resources for Sparking Dozens of Content Ideas.
Go here for 3 More Resources for Easy Idea-Gathering.