Quest 2016: Who Do You Serve?

Quest 2016 Theme, Day 9: Who Do You Serve?, from Visionary Chris Brogan 

Today’s prompt comes from Chris Brogan, CEO of Owner Media Group, professional speaker, and the New York Times bestselling author of eight books, including the forthcoming, Insider: Strategies and Secrets for Business Growth in the Age of Distractions.

Today’s prompt:

How will you better clarify whom you serve and what you do for them in 2016?

The answer to this one feels so easy, relatively speaking, compared to the previous questions.

That’s because I’ve already been thinking about this for weeks, at least since the end of November.

What I’ve been doing, and will continue to do over the next few days/couple of weeks to clarify who I serve and what I do for them, is go through all my copywriting and marketing consulting client intake questionnaires from 2015, every question I got from prospective clients via email, and every project I completed for clients, to determine what my ideal clients really struggle with, and what they’re really, truly looking for when they bring me on to work with them.

Because I know it’s about more than simply copywriting or marketing help, it’s something deeper than that. And that deeper “thing” is what I want to tap into this coming year. So as I’m poring over my intake questionnaires from this last year, I’m reading and reading the responses to all 25-30 questions (I ask a lot of questions), but I’m paying particular attention to the answers to these two questions:

:: What are your biggest dreams when it comes to your business?

:: Just for fun, if you were stranded on a desert island or in a Buffalo snow storm, which 3-5 books, movies, podcasts, websites, blogs, t.v. shows or magazines would you absolutely have to have on hand?

I think of all the questions I ask, those two are the most fun for my clients to answer, and yield some of the most heartfelt and interesting responses.

Step Two would be to put together some insights from this process, then circle back around with my 2015 clients to get their feedback on how I can better serve them, and new clients, in 2016.

Quest 2016: 1 of 3 Qualities

Quest 2016 Theme, Day 8: 1 of 3 Qualities, from Visionary Sally Hogshead 

Today’s prompt comes from branding expert and best-selling author of How the World Sees You: Discover Your Highest Value Through the Science of Fascination, Sally Hogshead.

Today’s prompt:

Of these 3 options, which one is most important in your work right now: quality of life, quality of work, or quality of compensation?

For me it’s impossible to separate these three qualities, because each is part of a larger whole working in my life right now, where each quality feels equally important.

On the work front: This last year has been about work, work, work and more work, and that will likely continue in 2016. Having left my corporate writing gig in February of 2015 to go out on my own, I’m still finding my footing in my copywriting business. Things are going well, but based on lessons learned in 2015, 2016 is going to require an even greater amount of focused effort and determination to get the business to where I want it to be.

On the compensation front: Compensation wants improvement in 2016, so it’s a big focus, and inextricably linked to quality of work/output mentioned above.

On the quality of life front: Of course when you’re trying to get a business off the ground, other areas of your life will likely suffer and that’s ok in the short term; I’m down with that. Still, I wrestle with this weekly. I work 6-7 days per week, and feel like that’s ALL my life is about right now, so I sometimes find myself feeling cranky because there’s not enough time in my life devoted to simple pleasures like fun and downtime.

Of course, I realize this is just the way things look right now, it’s not permanent, and besides, I love my work. But I occasionally rebel by, say, doing what I did one recent weekday morning: lolling about in my pjs until 10:00 am, drinking coffee and reading a book. As if it were a Sunday, the one day I allow myself leisure time. I finally moseyed over to my desk at 10:30 am to start my work day. And let me tell ya, the beating up of myself that ensued for the rest of the day was not worth that extra time spent relaxing in the a.m.

What I need in this category is balance – getting my most important work priorities ticked off the to-do list by the end of the week so I can take ALL of Sunday off without guilt, and someday – someday, someday, someday – being able to take full weekends off. Because as we all know, when we allow ourselves time off, we come back to our work with more energy, creativity and joy.

So at the end of the day, finding the balance between these 3 qualities is the most important thing in my work right now.


Quest 2016: Payoff

Quest 2016 Theme, Day 7: Payoff, from Visionary John Jantsch

Today’s prompt comes from John Jantsch, marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, and other books.

Today’s prompt:

What can you stop doing in 2016 such that it would allow you to focus on higher payoff activities?

:: First and foremost, I can stop saying (and thinking) “I don’t have time.”

:: I can stop my ingrained habit of doing client work first each day, with the promise that, “once I get that out of the way, I’ll work on my own writing & creative projects.” Ha! Because invariably, by the time I’ve put in 5-6 hours of focused time on client deliverables, my creative energy for the day is spent. Better to give myself one hour in the a.m. to work on the creative projects that are meaningful to me before I do work for anyone else.

:: I can stop checking my email a dozen times a day (at a minimum). That’s what trips me up. Not Twitter, not Facebook, not any social media platform whatsoever, BUT EMAIL.

:: And while I’m at it, I can unsubscribe myself from at least half of the newsletters I receive, because that list is looooong (and because I’m curious and I love to read, I actually read most of the newsletters that come into my in-box). Huge, huge time-suck.

Overall, I can spend much less time consuming, and much more time creating.

Quest 2016: Miss You

Quest 2016 Theme, Day 6: Miss You, from Visionary Seth Godin 

Today’s prompt comes from Seth Godin, author of 18 bestselling books, including two of my personal favorites, Tribes, and Purple Cow: Transform Your Business by Being Remarkable.

Today’s prompt:

Would they miss you if you were gone? What would have to change for that question to lead to a better answer?

This one was painful to contemplate. But I’m glad to have the opportunity, because connection and fellowship is something I deeply desire to have more of in my life, and it has to start with me.

Family and friends would miss me, I’m sure. But I also know that I am not nearly as connected, involved and there for my family and friends as I would like to be.

As an introvert and a writer, I spend lots of time alone. But the truth is, much of the time, I simply don’t make the effort to connect with others socially; I’m far too passive in that area.

I wait for the invitations to get together to come to me. And they do, often enough.

But when they don’t? I’m happy to spend time on my own, reading, writing, and indulging my addiction to Bravo TV. And I don’t feel lonely, which keeps me mired in the same habit of always being the responder to, and never the instigator of, plans.

I’m not proud of this.

Going back to my response to the last prompt, one of my core desired feelings is connection, something I have less of than I’d like in my life right now, but only because I don’t “put myself out there.”

For example, at the end of 2014, I promised myself I would visit with out-of-town family and friends at least 6 times in 2015, and I made those visits just twice this year. I could have easily planned a couple of additional short trips, but didn’t.

In many ways, I’m a ghost already. A present ghost, but a ghost.

So, if I’m so seldom around to start with, how much would my loved ones actually miss me if I were gone? Maybe not so much, and maybe the missing would evaporate quickly.

Hmm, that sure doesn’t feel too good to write.

What would have to change to lead to a better answer to this question then, is for me to follow through on my commitment to be “there” more for my loved ones, both the local ones and the distant ones. To call them up, just because. To visit them, even when it’s not a special occasion or holiday. To regularly inquire how they are, what they’ve been up to, what they might need. To write them letters. [Oh, how I miss letters!] To send cards on birthdays and graduations and other important milestones. To reach out much more frequently, and be the asker and inviter, rather than merely the passive accepter, of invitations.

Essentially, to be less cadaverous and more present & alive to the important relationships in my life.

Quest 2016: Daydream

Quest 2016 Theme, Day 5: Daydream, from Visionary Scott Barry Kaufman

Today’s prompt comes from Scott Barry Kaufman, published author, scientific director of the Imagination Institute in the Positive Psychology Center at the University of Pennsylvania, co-founder of The Creativity Post, and blogger at Beautiful Minds.

Today’s prompt:

What recurring daydream for 2016 inspires you to do business as unusual like never before?

It’s all about my core desired feelings (thank you, Danielle Laporte). Mainly, I want to feel creatively fulfilled, spiritually nourished, and financially empowered.

Also, connected, liberated, abundant, vibrant, ALIVE, generous, loving, on purpose, courageous and expansive.

My recurring daydream involves doing all things I’ve identified that will make me feel that way: carving out time for, and committing to, several hours a week to work on my personal creative projects; being more social; getting back to a regular yoga practice; taking salsa lessons; and in the summer, swim lessons & surf lessons; finding a just-right volunteer opportunity/giving back; visiting with family and friends MUCH more frequently; gifting myself a DIY writer’s retreat at a house on the beach for a week in the off-season; feathering my nest (& maybe moving my nest . . . so I can get a dog); expressing love to the important people in my life on the regular, in word & deed; writing about everything on this list, and putting my work out in the world in a bigger way.

Quest 2016: Future Self

Quest 2016 Theme, Day 4: Future Self, from Visionary Dr. Tina Seelig

Dr. Tina Seelig is a faculty director of the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University’s School of Engineering.  

Today’s prompt:

What advice would your future self a year from now give you today? 

My future self a year from now would say:

:: The wheels won’t come off the bus if you take time to work on writing not related to your business or client projects. And I don’t mean an hour here or there either, I mean a few hours per week. Yes, that’s right, I said a few hours each and every week, without fail. {COMMIT}

:: In fact, I believe and declare that lasting happiness in your creative life, and even great success in your freelance business, is related to doing this very thing. C’mon, you know it’s true.

:: I know that as a freelance writer/copywriter trying to get traction in your business, you sometimes feel like spending time on writing that doesn’t earn money makes you irresponsible, but that’s just resistance talking.

:: And I promise – I promise, I promise, I promise – if you spend this next year devoting yourself to writing, you will be rewarded beyond what even your wildest imagination can gin up right now. I can’t say how, and I can’t say when, but it will happen.

Because remember what we said on Day One of Quest 2016  . . .

Your dreams are as valid as you are prepared to make them.

So git after it.

Quest 2016: No Failure

Quest 2016 Theme, Day 3: No Failure, from Visionary Debbie Millman

Today’s Quest 2016 prompt:

How would you do business as unusual in 2016 if you knew – no matter what you chose – you would not fail?

For my copywriting business:

:: I would pitch higher profile pubs for guest posting opportunities, rather than just the ones that feel “safe.”

:: I would plan and deliver a hands-on, in-person, local copywriting workshop to a small group of 10-12 participants 1-2 times this year.

:: I would get over my resistance and fear, and finish writing my damn copywriting guide for creative entrepreneurs already! (And self-publish it to Amazon.)

:: I would create and deliver an online copywriting & marketing course targeted specifically to creative entrepreneurs.

:: I would create other products and services that my audience would truly love and benefit from, all of which would incorporate beautiful design and my quirky approach to doing things, which is not business the way most people teach it.

:: I would FINALLY start interviewing creatives for my Creative Rebel Profiles project!


:: I would submit 3-6 pieces of my “other” writing – essays, narrative non-fiction, etc. – this year, and even enter my work in a few writing contests.

:: I would begin work on my book about surfing in earnest. First, I would figure out what this book is even going to be, because you know, I know nothing about surfing. 😉

:: I would create and deliver a writing workshop/brunch in my town at a local restaurant and get 6-8 participants for yummy food, mimosas, and fun, deeply satisfying, writing projects that could be completed in a 2-3 hour period.

:: I would find a local group of talented writers to hang out with who would up my game & hold me accountable to my writing goals and dreams, and who would also be a total blast to spend time with.

:: I would find a volunteer opportunity where I could help kids discover the beauty, joy and magic of writing, and help them develop & improve their creative and expository writing skills, etc.

In general:

:: I would stop telling myself “I don’t have time,” 87 times a week (rough estimate), and simply find a way to work on the creative projects that are truly important to me.

And there you have it, the very short list of ways I’d do “business as unusual” in 2016 if I knew I would not fail.

Quest2016: What Am I Willing to Give Up?

Quest2016_What's Knocking_blog image


Today’s Quest2016 theme is: What’s Knocking

The Quest2016 Prompt today, from Visionary Jonathan Fields:

You wake up to discover a knock at your door. A wealthy uncle you barely knew has passed and left you a fortune. It’s more than enough to live out your days in glorious splendor, but there is a condition. To be eligible to collect, you must commit your full-time working energies to the pursuit of an answer to a single question of your choosing for the next 12 months.

You are welcome to continue that pursuit after the year ends, for years or decades if it warrants, but you must remain fully focused on seeking the answer until the last minute of the 365th day. A minute shorter, the entire inheritance goes to your annoying and equally long lost cousin, Philly.

What is your question?

What am I willing to give up to make my writing dreams, plural, come true?  

The biggest of which is to get something published in one of my very favorite online pubs this coming year, a publication whose name I dare not mention in case it’s ridiculous & laughable to even think I have a shot in H-E-double hockey sticks of seeing my byline there.  

Related questions: How hard am I willing to work to make this happen? How early am I willing to get up in order to focus like a laser beam on this piece of writing before the business of the day begins? How much Bravo TV/Modern Family re-runs/Empire episodes am I willing to miss? How many daily distractions will I let go of? And how committed will I remain to the practice of completion and shipping, so that no matter what the eventual outcome, this piece of writing comes into the world this coming year? 

And because I want to keep these Quest2016 responses short and sweet, now I go off to ponder an equally important question: what to have for dinner.  

Quest2016: What I Most Need to Tell Myself About 2016 Is . . . .

Every Tuesday and Thursday during the month of December, I’m replying to Quest2016 prompts, put on by the fine folks over at Tracking Wonder.

Today’s prompt comes from New York Times best-selling author, speaker, and mindfulness expert, Susan Piver.

Today’s prompt is #TellYourself.

What I Most Need to Tell Myself About 2016 Is . . . .

 My dreams are as valid as I am prepared to make them.


Which means, in 2016, unlike in 2015, darn it all, I WILL MAKE TIME FOR MY OWN CREATIVE PROJECTS OUTSIDE OF CLIENT WORK.

(Sorry to resort to shouting, but I’m shouting at myself here. Because I sorely need to hear this, and more importantly, act on it.)

My biggest and most important creative project for 2016 is, dah tah dah dah . . . working on my book.

There: now it’s “out there.”

3 Things I’m Obsessed With This Week

Obsess Definition

If there’s one  low-brow, pop-culture thing I love (actually, there are so many it’s hard to choose, but . . .), its Bravo TV’s late night, interactive talk show, “Watch What Happens Live,” which comes on Sunday – Thursday at 11:00 pm. It’s wildly entertaining, silly good fun. Definitely not your standard, boring, run-of-the-mill talk show.

How could it be? It’s full of oddball games, celebrities swilling cocktails live on air (and sometimes getting visibly & hilariously inebriated), and show host Andy Cohen’s signature goofiness, all of which I happen to L-O-V-E, love.

There’s this one thing Andy does every night that I tune in for, even I don’t end up watching the rest of the show (girl needs her beauty sleep, dontcha know) called, “Three Things I’m Obsessed with Tonight.”

Inspired by his nightly list, I made my own list of three things I’m obsessed with this week: 

:: This recently released video of Missy Elliott’s new single “WTF (Where They From)is wildly creative, visually absorbing, and inexplicably mesmerizing. I’ve watched it at least three dozen times in the last two days. (I said obsessed, didn’t I?)

My favorite description of the song comes from Slant Magazine: “’WTF’ pairs Pharrell’s paint-can beats with deep, sinuous 808s, and if the track lacks an obvious hook, it makes up for it with sheer swagger. Of course, Missy doesn’t miss a beat, spitting rhymes like it’s 2005.”

:: This short film (8 minutes long), called “Arctic Swell: Surfing the Ends of the Earth,” about surfing in Antarctica, is a beautifully shot work of art, and demonstrates the lengths people will go to when they’re passionate about something, even if that something is decidedly dangerous.

:: Elizabeth Gilbert’s new book, Big Magic: Creative Living Beyond Fear. I read it the first time inside a week, then immediately turned back to page one and started reading it all over again. Despite what the New York Times reviewer says (and I love the New York Times, but, c’mon, “magical mumbo jumbo?”), Gilbert’s book is well worth a read if you’re a creative person (and we all are) who struggles to do the creative thing that lights you up because of fear, self-doubt, naysayers or other irritating gremlins.

And there ya have it, three things I’m obsessed with this week.



P.S. Do you enjoy reading about art, creativity & the creative process, how other creatives get their work done, and other assorted (and sometimes counter-intuitive) stories of inspiration? Then you should probably sign up for Austin Kleon’s newsletter. It’s one of my favorites, and I’m on hundreds of newsletter lists. (I am not making that up.)