In which I throw caution to the wind, veer dangerously off course from the conventional marketing wisdom to write simply to attract clients, and write about my experiment to bring more creative fulfillment and joy into my daily life . . .
This is a blog about copywriting and marketing, on a on website set up to sell my copywriting and web marketing services to creative entrepreneurs. This is not a writer’s website, not a diary-style web journal, not a venue to post navel-gazing insights about my life.
It’s meant to be a content marketing vehicle, a way to deliver consistent, useful and implementable information to a specific audience to help them achieve a beneficial outcome, in the hopes that some of said audience will eventually decide to hire me to write their website copy or other marketing communications.
But I’ve decided to mix things up a little, despite wise advice to the contrary.
Here’s why: I can’t put my finger on it, but lately it feels like something is missing, like there’s this big ol’ gap in my life, and I’m not sure what the cure is. It’s not a creative slump, exactly, but I do know that I’ve been suffering from a terrible bout of ennui for the last few weeks, and that writing more is at least part of the cure. And writing blog posts and email newsletters about copywriting and marketing, while fun for me and hopefully useful for my audience, isn’t quuuuuuite giving me the sense of creative fulfillment I’m longing for.
Which I admit sounds ridiculously selfish. This site isn’t meant to be about me and my needs per se, it’s meant to help others achieve positive marketing outcomes, and that’s the truth. And if I want to write about other topics, why not just start another blog?
Because running this blog & website and writing for clients fills up a 50+ hour week, easy, all on its own, and starting another would make me crazy stressed. And I’d like to have less stress in my life, not more. I’m seeking more joy, more fun, more adventure, and definitely more creative fulfillment, not another excuse to remain glued to my computer for 12 hours a day. I do that already.
So I’ve decided to launch a little experiment: I’ll share more of the stuff I usually write strictly for myself here on the blog, because I love writing the other stuff, even if I don’t usually bring it out into the harsh light of the interwebs.
And because I’ve had the standard cliché epiphany (insert eye roll here if you must) about my life passing me by while I work, work, work, rarely taking the time to enjoy, well, much of anything beyond work. Such as writing on topics other than marketing, for example. Or, say, going to the beach. (My goodness, I live in coastal North Carolina, 20 minutes from a lovely beach, but I haven’t actually been to the beach in over two years!)
That stops today.
So, more writing beyond the usual copywriting and marketing how-tos and advice will happen here, and more actual getting OUT of my house and away from the computer, to have interesting things to write about. (Gee, now there’s a good idea!) If you’re someone who wants to do something your true heart desires but you’ve been putting it off like I have, I urge you to change that, and I hope what I end up doing with this project might inspire you.
This could be fun, or it could be disastrous. It could be inspiring, or a really bad decision with respect to my copywriting business. Or, it could go the way of my other grand two-week obsessions, and fall by the wayside before we get to the middle of August because I decide it’s entirely too self-indulgent. Wheeee! Only time will tell.
The first step for getting unstuck and shifting out of this feeling of lassitude about life is to publish this post. Step #2 is to drive over to Barnes & Noble as soon as that’s done and pick up Danielle LaPorte’s The Desire Map. (In the same way that I live twenty minutes from the beach but never go, I have been wanting The Desire Map for over a year, but put off buying it. What gives with that?)
Thanks for reading this to the end. If you have insights to share about how you overcame restlessness, dissatisfaction, creative torpor, or boredom and broke through to the other side again, I’d love to hear about them in the comments section.