Archives for August 2018

Four Powerful Ideas That Could Radically Change Your Business

Recently I was unpacking some boxes in my new place, and came across a 3-ring binder with materials from a course I took a few years ago called “Creating Fame.” Created by Meet Edgar founder Laura Roeder back when she had an education/training company, Creating Fame was a program that taught how to position yourself as the go-to person in your field using social media, blogging, and other forms of content creation and outreach.

The idea being that you can “step up, claim your own fame, build your audience, and build your own community that’s going to feed into your business,” as one of the course transcripts puts it. It’s about claiming opportunities for your business, rather than depending on others to bestow them upon you arbitrarily.

What she’s talking about here is not paparazzi-showing-up-at-your-house/strangers-asking-for-your-autograph fame; it’s about being “business famous,” or well-known in your niche in a way that attracts your dream clients.

Looking through the binder reminded me how much I loved this course – implementing the suggestions within helped me get real traction in my business in the early days.

My description here kind of minimizes what was in the course, though. It was full of what I think of as “big ideas,” larger concepts and beliefs that can supercharge your business if you take action on them.

Four Concepts from Laura Roeder’s “Creating Fame” That Could Radically Change Your Business

Your Big Idea

Each of us have a “big idea” (usually more than one), a story or stories, and a set of factors that make us distinct from our competitors. You can use your big idea(s) to set yourself apart and become the go-to person in your niche.

Roeder says, “To be famous, you need a big idea or ideas that your customers can buy into and become a part of. It doesn’t have to be revolutionary, and in fact, it’s often very simple, but it does have to be something that people can get behind.”

For example, one of Roeder’s big ideas is that technology doesn’t have to be intimidating. In her previous business incarnation, she taught small business owners how to use Twitter, Facebook, blogging and other tech-related outreach channels without fear.

Other examples Roeder shares include a life coach whose big idea is that you don’t have to meditate, become a monk, or read “super woo-woo” stuff to get rid of your stress, and a lawyer who believes that you shouldn’t have to be afraid to call your attorney because you don’t know how much it’s going to cost to ask a simple, straightforward question.

One of my big ideas is, “they want you to be the one (so stop being afraid to market yourself).”

Another one of my big ideas is that creating a signature marketing message is one of the best ways to attract the kind of clients you really want to work with in today’s saturated, overcrowded online space.

What about you? What are one or two “big ideas” you can share through your content and outreach that your audience can really get behind and resonate with?

You Can’t Predict the Future

Gosh, I love this idea. It’ll keep you from “what iffing?” all over the place, which is just another way to stay stuck where you are and not take action on your goals.

As in, “What if I put all this time, effort and energy into creating this new course/lead magnet/service offering/product/program, and hear nothing but crickets in return?”

But, as Laura reminds us, you can’t predict the future – “psychic abilities do not emerge from long periods of deliberate thought. You’ll never know how anything will work out.”

So, “Give it a shot and see what happens,” she advises.

This is advice I particularly need to heed more often. It’s similar to the whole “just ship it” idea. If you’re anything like me, you likely have multiple half-finished e-books, courses, lead magnets, digital products, service offering ideas and more littering your hard drive. Things you could have put out into the world, but didn’t.

Why not complete and launch at least some of these things? Why not “give it a shot” and see what happens? What if it goes over like gangbusters, and you sell 5 of your new thing? Or 10? Or more? Because it could happen. It really could.

Overthinking can absolutely kill our chances of moving our businesses forward. I’m as guilty of this as anyone. We use this kind of thinking as a crutch to hold us back from taking action outside our comfort zone. We want to be certain of outcomes, but we can never be certain of any outcome.

This passage from the transcript is one of the best in the course. I need to print this out in 36 point font and put it above my desk:

So drop this idea of trying to out think yourself, of trying to think your way into the future. That’s what’s holding you back from taking the kind of action that you want to take. Just give things a shot and see what happens. That’s all any of us can do. The more things you try, the more opportunities you have for something that works. The more things you try that are absolutely outside of your comfort zone, the higher the chances that you’re going to get a result that’s absolutely outside of your current reality.”

Discipline Isn’t Sexy, But It’s How Things Get Done

We all know this, right?

In “Creating Fame,” Roeder says, “ . . . I don’t mean discipline as in forcing yourself to do things you hate, but I do mean discipline like forcing yourself to do things that you’re scared of. . . . another thing is having discipline to do things that are boring. To do things that you don’t feel like doing, to do things you’re scared of doing. That’s discipline.”

Now, I don’t know about you, but one of the things I often struggle with is knowing the difference between things I hate doing and therefore shouldn’t be doing at all, and things I don’t enjoy – or that scare me – but need to do anyway because they’re necessary to move my business forward.

For example, just like pretty much everybody else on planet Earth (or at least the people I hang with), I get that frightened, queasy feeling when it comes time to promote something. Yes, I’m a marketer, and I consult with clients on how to market, but that doesn’t mean I don’t get butterflies in my stomach when I have to do it for myself.

But I do DO it, because otherwise I’d have no business. I’d have to go back to work for “the man,” and I want to love my life, so that ain’t gonna happen.

There’s a whole long list of other “out of my comfort zone” tasks, in addition to marketing myself,  that I don’t love doing but do anyway, so I can have a business I love, working with clients I love. That includes pitching myself for guest posts or podcast interviews, reaching out to clients I’d love to work with, and launching new services, among (many) other things.

Inevitability Thinking

Roeder defines “inevitability thinking” as doing things to make the outcome you want inevitable, a concept she learned from Eben Pagan.

We often hear about this in relation to our health and workout goals, i.e., set your alarm for early in the morning, put out your workout gear the night before, and make a gym date with a friend so you’re certain to get your morning workout in.

Inevitability thinking has been a real game changer for me. After I took Marie Forleo’s B-School in early 2013, I was ready to start building my online audience in earnest, so I pitched myself for a few guest post opportunities on sites I knew my ideal clients read.

Lo and behold, a few of the people I approached accepted, which meant I had to follow through and write the guest post. That’s what’s great about sending a really well-thought out pitch – you don’t have to write the whole post, just a stellar pitch; when/if it gets accepted, then you’re on the hook to write a kick-butt guest post.

Which means you’ll do, right?

Just one of my guest posts added a few hundred people to my email list, and some of those people bought my services over the years. I can directly attribute at least $20K in revenue to one guest post (again, over the years, not all at once. Though I did generate about $12K in one year from one client as a result of one of that particular guest post.)

This stuff WORKS – inevitability thinking, give it a shot.

The Takeaway

Can you see how implementing these four simple, elegant ideas, could help you make serious headway in your business? Even one or two of them, consistently practiced, could make an enormous positive difference in your results. 

Wherever you are right now, whether it’s struggling to make things happen, or taking a bath in the benjamins, by this time next year, or heck, even next month, your business could look totally different.

I believe it with all my heart.

Now I’m off to practice some discipline for the rest of this fine Friday. 🙂