Archives for May 2015

Some Notes Concerning That Crazy Dream I Had About Surfing

That Time I Decided I Wanted to Learn to Surf

(Photo by Brett Danielsen from Death to the Stock Photo Photo Pack)

One Sunday last May, I had a dream about surfing.

More accurately, that I was to write a book about surfing. In this dream, I was even given the title of said book.

What? Write a book about surfing? I don’t know diddly squat-all about surfing; I can barely swim.

Given the date – Mother’s Day, May 11, 2014 – I considered the possibility that it could be a message from my Mom, who passed away in 2009, and who I miss fiercely.

Now, when you have a dream that you’re supposed to do something slightly outlandish, what do you do?

Sure, writing a book feels like a fine thing to do. I’m a writer. Naturally I have that dream. But write a book about surfing? Not so much.

But I had to admit, I was intrigued by the idea. It actually lit me up.

Which I guess tells you something: if I didn’t immediately dismiss it as ridiculous, silly or crazy, then maybe there really was something to this thing that I was meant to pursue.

So I did what I often do when I get a nutty idea: I became slightly obsessed.

I began researching all things surfing: the sport of surfing, surf lessons, Wilmington, NC surf culture, surf lingo, surfing and spirituality, surf vacations, surfboard artists, books about surfing, and more.

Next I homed in on research about surf lessons in my local area, just for the fun of it. I checked into swim lessons at the Y because, if I did indeed decide to take surf lessons, naturally, the swimming must come first.

Then I started reading surf memoirs: first, The Great Floodgates of the Wonderworld by Justin Hocking, then Kook: What Surfing Taught Me About Love, Life, and Catching the Perfect Wave by Peter Heller, and now, West of Jesus: Surfing, Science, and the Origins of Belief by Steven Kotler.

I took myself to Barnes & Noble and stood like Cletus the slack-jawed yokel in front of the surf section of the bookstore, making a mental list of all the surfing-related books I would buy over the next few weeks and months.

I started researching surf vacations (did you know there are companies that specialize in surf travel?) and imagining myself in some tropical locale, where I would check out of work mode and check into a relaxed beach vibe, with surf lessons in the morning, yoga in the afternoon, and plenty of time to write in between.

Pure bliss, I tell you.

But what, I asked myself, was driving all this?

I thought about it and I thought about it, and the only thing I could come up with is that the last few years have been mostly work, work, work (with the added bonus of a massive amount of stress when I was still at my corporate writing gig), and very little play, and I need more play. Lots more.

I feel like I’ve had my life on lock-down since, oh, about 2012 or so, and quite possibly a lot longer, if I’m honest. I’ve been living as if every moment away from work and business – something I’ve been told is called “down time” – was certain to doom me to failure if I indulged in it regularly.

But now I have this powerful craving for an adventure of some kind, a way to introduce more uncomplicated, unadulterated fun into my life. Blissful, carefree, guilt-free fun, on the regular, as the youngsters say.

I also want to do something that will make me fall in love with life again, something that will help me recognize there is a life outside the confines of my office, this laptop, my copywriting business, and most of all, this obsessive, Type A, hyper-analytical, never-ending loop of thinking, thinking, thinking all the time instead of just being. Just breathing and enjoying, full stop.

And I think learning to surf can help get me there.

That’s what the dream was for.

Fingers crossed I don’t chicken out.

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What about you? Have you ever decided to do something crazy based on a whim or a dream? How did it turn out? What lessons did you learn? Would you recommend following your intuition this way? Let me know in the comments!

Review of Selena Soo’s Get Known Get Clients

In 2014 I decided to step up my game and invest in training that offered not only actionable content that would help me improve my business, but that also featured one-on-one feedback and support from the big cheese running the program.

This was my feeling: I’d made significant investments into my business in the past buying expensive training – training which did indeed help me create results in my business in the way of more clients and more income – but I was ready for a program that would push me out of my comfort zone (by pulling me forward to do things I knew I needed to do but was resisting mightily), while giving me direct access to, and feedback from, the expert doing the training.

That’s when I decided to sign up for Selena Soo’s Get Known, Get Clients (GKGC), because I had a strong feeling it would do all of the above. (Hint: It did.)

In this review, I’m going to share what Get Known, Get Clients is, why it worked for me and why I’m promoting it, and who I think it’s for and who it’s not for.

I’m also going to tell you about an exclusive bonus offer you can get if you sign up for Get Known, Get Clients directly through me.

Here’s a quick-and-dirty rundown of what you’ll learn in this review:

  • What the Program Is (in a nutshell)
  • My Situation When I Started the Program
  • Why I Wanted to Work with Selena in Get Known, Get Clients
  • My Personal Experience in the Program and My Results
  • What You’ll Learn in the Program
  • How GKGC is Not Like Other Programs
  • Who GKGC Is For, and Who It’s Not For
  • Why I’m Promoting Get Known, Get Clients
  • My Get Known, Get Clients Bonuses for 2015

What the Program Is

In a nutshell, Get Known, Get Clients is a 6-month program that teaches you how to earn more and stand out as the go-to expert in your field. In the program, Selena walks you through the 3-part system she used to build her six-figure business so quickly (in less than a year) and teaches you how to do the same. You’ll learn advanced strategies to get more clients, make more money, and build a great reputation in your industry or niche.

(Of course, your results will vary depending on where you are in your business now, how/if you implement what Selena teaches, and the other variables that are unique to your situation, so there are no guarantees that you’ll create the same results Selena did. But you knew that. 🙂 )

There are three overarching ideas in the course, along with tested strategies to make them work:

  • Setting up the right business model and strategy
  • Building a powerful personal brand
  • Becoming a masterful relationship builder

If you want to get all the details of the program right now, go here:

Get Known, Get Clients

My Situation When I Started the Program

When I started Get Known, Get Clients (GKGC) in June 2014, I’d already been doing business for a couple of years as a copywriter and web marketing consultant as a side hustle to my daytime freelance writing gig, so the foundations of my business were in place.

I had enough clients to keep me busy, and I was doing ok income-wise, but . . . I didn’t necessarily have the clients I wanted, the projects I wanted, the income I wanted, or the time freedom I wanted.

It’s one thing to be able to earn a decent living from your entrepreneurial hustle, but if it said hustle requires you to work 7 days a week doing work you don’t love, well, then, life ceases to be fun. And that’s what happened to me – I was working all the time, but not enjoying my life or my work very much.

My daytime freelance writing gig paid well enough and gave me the opportunity to work on some fantastic writing projects, with terrific colleagues (for which I am eternally grateful), but it wasn’t the best fit for me (big organization, corporate environment), there was a fair amount of stress of the nonstop-hurry-up-and-get-this-project-done-so-we-can-give-you-the-next-writing-assignment variety, and despite this being a freelance gig, I was required to work on-site, which is definitely not the way this liberation-loving girl likes to work.

Why I Wanted to Work with Selena in Get Known, Get Clients

The main reason I wanted to work with Selena is because I identified with her experience – she had a very similar story to mine of starting her first business and not really enjoying her work and not making much money, despite working nonstop.

Then she found the right business model, and by implementing what she teaches in Get Known, Get Clients, was able to generate $157,000 in her new coaching business in one short year. And she was able to pull this off despite having no clients and no email list when she first got started.

Second, I was drawn to Selena’s program because, like me, she’s an introvert. And if Selena can create an uber-successful business as an introvert, then that means other introverted business owners can too.

And third, Get Known, Get Clients was a perfect complement to the way I teach marketing and outreach, which relies more on online networking, web marketing, and nailing your compelling marketing message and conveying it with personality on your website, whereas what Selena teaches, while incorporating some of those elements, relies more heavily on creating a business model that will set you up for success, creating premium packages and programs, and developing relationships with VIPs and influencers, etc. (This is a short list of what you’ll learn in GKGC.)

My Personal Experience in the Program and My Results

Before I share my results, let me point out that as of May 2015 I’m still implementing a few of the strategies and tasks that I didn’t complete during the course (the course ended in November 2014).

When I take a course, I keep on top of the weekly coursework, attend all the live trainings and Q & A’s, interact in the community, and implement what I can as I go along, but I often crank out the majority of the implementation part in a massive push after I finish a course, so I can focus on showing up and availing myself of the training while it’s happening live. Because, you know, there’s only so much time in the day.

I bring this up because your results may vary – if you implement faster you may achieve different results. That said, I still got kick-butt results from GKGC, and I haven’t finished knocking out all of Selena’s advanced strategies yet.

So, here’s what I accomplished:

:: I put together a lower-priced offering based on the work I did in the first module of the course, Identify Your Target Market, and did $1396 in sales ($349 x 4).

:: Two of these clients provided referrals to other clients.

:: Two of the clients who booked me for the $349 offering then signed on with me for copywriting projects, which resulted in an additional $3396 in income.

:: During the target audience interviews from the same module, I sold some copyediting for around $300, without even trying.

:: A second person from the same set of target audience interviews also wanted to hire me for a project, but I simply didn’t have the bandwidth at the time, and had to say no.

[It’s important to point out that the target audience interviews weren’t meant to be sales or promo conversations in any way. As Selena teaches (and provides scripts for!), they were conversations meant to connect with my target audience and find out what their challenges were so I could create exactly the kind of offerings they would be happy to pay for. Booking the new projects as a result of doing the interviews was an unexpected bonus.]

:: I started attracting and working with more of my ideal clients, and charging more for my services.

:: And the very best thing I accomplished as a result of the work I did in GKGC was the ability to leave my onsite freelance writing gig to go fully out on my own with my copywriting and marketing consulting business 3 months after completing the course. I am practically floating on air just writing that!

These are the more tangible results I got from investing in Get Known, Get Clients. There’s more though – I gained a whole new level of confidence in my services, and especially, in my ability to get premium clients who are just right for what I have to offer and happy to invest in working with me.

Let’s just say lots of mindset shifts happened for me during and after the program, mindset shifts which have directly impacted my ability to get premium ideal clients and increase my income, and which will continue to serve me over the life of my business. And that is priceless.

Your mileage may vary, but if you implement what Selena teaches, I don’t see how you wouldn’t create similar, or even better, results in your own business.

What You’ll Learn in the Program

You’ll learn to identify your target market, create your valuable offerings, have genuine sales conversations that get clients excited to work with you, how to get referral partners, how to elevate your personal branding, how to speak to sell, how to build your email list, how to connect with VIPs and influencers, how to create your launch plan, how to create a team to grow your business, and more.

You can get detailed info about what’s in the course right here:

Get Known, Get Clients Course Information

How GKGC is Not Like Other Programs

:: GKGC is set up to start getting you wins quickly. As I mentioned above, I started to get results right away, in the very first module, simply by doing the homework. (And by “results,” I mean actual clients and actual sales, not just “mindset shifts,” as important and necessary as those are.)

:: GKGC teaches you how to get clients NOW, even if you don’t have a website or an email list, which I felt was one of the program’s biggest benefits.

:: It’s a 6 month program, which is longer than any online training I’ve ever done by about 4 months. And that means you’ll get plenty of opportunities to interact with Selena directly and get your questions answered.

:: I also found the private Facebook group to be uber-helpful as well. Not only is Selena in there consistently answering questions and offering feedback, but you’ll also have the opportunity to get to know and interact with your colleagues in the course.

:: There are 3 live training calls per month, 18 opportunities in total in which you’ll have direct access to coaching and feedback from Selena. I’ve invested in other pricey programs where getting your question answered is as rare as winning the dang lotto! Not so here. Selena knows every single person in the program and genuinely cares about each person’s success. That came through in a big way when I took the course in 2014. (By the way, this is the last time Selena will be teaching Get Known, Get Clients LIVE and offering this much personal coaching. So if you’re interested in getting extra support, now’s the time to join.)

:: There are regular check-ins from Selena and her team to keep you on track, and homework designed to get you to implement what you’ve learned quickly.

:: You’ll receive word-for-word scripts for everything you’re asked to do in the course so you’re never left figuring out how to apply the strategies Selena teaches. Scripts for having genuine sales conversations, asking for referrals, exactly what to ask in your target market interviews, and lots more, are all part of the course.

:: I felt supported and “seen” in this program in a way I haven’t in other online training programs. As I mentioned before, Selena will know exactly who you are, and exactly what your business is about.

Is Get Known, Get Clients Right for You?

Like any training program worth its salt, this program is definitely not for everyone.

If you’re committed up to the eyeballs right now, it might not be the best choice for you. That was my situation when I took GKGC last year – between my client work, the GKGC course load, and my other obligations, there were times I felt like a was on the verge of an over-commitment nervous breakdown.

But hey, I’m still here and I didn’t get committed to the psych ward, and I achieved increased sales, new ideal clients, and other compelling benefits from doing the program, so it all turned out for the best.

The most time-consuming homework was front-loaded into the first two-three modules though, so once I got through that, I started to feel almost sane again. To be clear, this pickle wasn’t because of the GKGC course load specifically, but because I had a boatload of other stuff going on at the same time. Just a little tip from me to you.

The course homework and implementation takes time, but if you stick with it and you do the work, you will get results. I’m still implementing what I learned nearly 6 months after completing GKGC, but I got some results very quickly, which kept me motivated and helped me stay committed to doing the work each week.

If you’re anything like me, GKGC will also take you out of your comfort zone, maybe even way out of your comfort zone. That’s what I wanted going in, though, because I know that’s where the real results and big wins are.

But there were weeks I was really resistant to doing the homework, because I was, well, terrified. Such as the week we had to set up and have sales conversations. Which turned out to be not that big of a deal once I did a couple, so the joke was on me.

If any of the above puts you off, then I’d say this is definitely not the course for you.

It’s also not right for you if:

:: You don’t have a business idea, or you haven’t started your business yet. You can be in the early stages of your business, but you have to have one to work on in this course.

:: You aren’t good at receiving and acting upon feedback, or have a “that won’t work for me” attitude.

:: You have a product-based business. Get Known, Get Clients is specifically for coaches, consultants, and service providers – people who offer expert, advice-based services.

:: You want overnight success or need to make $10,000 by next Tuesday.

:: Taking the course would be a financial hardship for you. I always tell people that if making an investment like this will cause them anxiety and stress beyond the usual, “wow, I’ve never invested this much in myself before” variety, that is, if it would put them in a real financial bind, then they should say no and come back to it when there’s more leeway in their budget.

GKGC is probably right for you if:

:: You’re tired of “playing business” – you’re ready to learn and implement the advanced strategies that will help you make big leaps in getting new clients, increasing your income, and securing higher profile opportunities to share your work with the world.

:: You’re looking for a high-touch program with lots of personal attention.

:: You feel great about the work you’re doing, you’re very good at it, and you’re ready to play on a bigger, more high-profile stage.

:: You’re not afraid of hard work or getting out of your comfort zone. You’re also an action-taker and an implementer.

:: You want a clear step-by-step system to generate consistent revenue in your business.

Why I’m Promoting Get Known, Get Clients

If you’ve been around these here parts for a while, you’ll notice I don’t actively promote other people’s paid programs on my site, on my blog, or in my newsletter.

I decided to promote GKGC for one simple reason: because I went through the program myself and it works – I got what I consider to be really good results, results that allowed me to leave my corporate writing gig and go out on my own, something I still sometimes have to pinch myself to believe.

And because the impact of GKGC has been so positive for me, I knew when the time came, I wanted to share it with my own audience.

Now to be crystal clear, I am an affiliate for Selena’s program. This means I get a commission if you sign up directly through me. And that’s why if you purchase through my link, you’ll get access to the exclusive bonuses listed below.

My Get Known, Get Clients Bonuses for 2015

I understand that GKGC is a meaningful investment, and one not to be taken lightly, and I know the work may at times feel overwhelming and/or uncomfortable to do.

So I wanted to put together a bonus that will help relieve some of the anxiety when you get to the modules in the course that involve optimizing your personal brand, and writing and messaging, specifically, and I think I’ve come up with a meaningful way to support you.

This will ensure you keep the GKGC momentum going and don’t get bogged down in the writing/messaging part you need to nail down in order to magnetize your ideal clients with your website and related copy.

Please note that the price of GKGC does not change when you sign up through my link, but I do earn a commission which allows me to offer the following bonuses:

:: Web Copy Transformation Package: This is where I apply my copywriter’s “let’s uncover and highlight the sales-inducing benefits in your web copy” brain to the three key pages of your website – your Home page, About page, and Services or Programs page – and we work side-by-side to edit and transform your copy from lackluster to luminous, so it’s more compelling and client-attractive to your target audience.

:: 60-minute one-on-one web copy strategy session: Over the course of GKGC, you’ll be developing your personal brand, creating or refining your compelling opt-in offer, writing a nurture sequence for your email list, creating your valuable offerings, and other important copywriting-related tasks. In this 60-minute session, you’ll have the opportunity to pick my copywriter’s brain and ask questions about any of the writing tasks you have to implement during the Get Known, Get Clients course, with a focus on highlighting the benefits of your brand and your offerings in a way that most appeals to your ideal clients.

:: Review of one guest post pitch and one guest post/article + copyediting suggestions to make it sing!

:: Review of your compelling opt-in offer and email opt-in form copy + copyediting, so you can get those website visitors falling all over themselves to sign up for your email list.

*Please note, you’ll get access to your bonuses after you complete the Personal Branding Module OR after you complete the full course, whichever works best for you.

How to Access Your Bonuses

Simply email me at Kimberly [at] kimberlydhouston.com to let me know you’ve enrolled in the program so I can slot you into your very own place on my copywriting and strategy session schedule. I’ll email you back to say hi, and share my best contact info so you can reach out when you’re ready to claim your bonuses!

[Note: The bonuses are only available after GKGC’s refund period is over.]

What to Do Next

I know if you apply yourself in the program, Selena can help you get big results. If 2015 is the year you vowed to invest in yourself and grow your business, and you want the kind of personal attention and support you won’t get in other group programs of this caliber, then GKGC could be exactly what you need.

If you also know you could benefit from one-on-one copywriting advice and strategy to really apply what you learn in Get Known, Get Clients to your business, click here to enroll in the program through my special link.

Have questions? Please feel free to email me at Kimberly [at] kimberlydhouston.com and I’ll get back to you within 24-48 business hours! And whatever you decide, I wish you the very best of luck!