If you’ve been paying attention to what’s new in local marketing, then you’re likely already using online directories to get the name of your small business out there. You may be using Google Places, Yelp, and Merchant Circle, etc., but did you know there are a slew of other online directories you can add your business listing to as well?
With more and more people going online to seek out business recommendations, it makes sense to be in as many places as possible to up your chances of being found online when someone searches for that thing you do.
At the end of this article I’ll share a link to where you can find 50 more online business directories, but first I want to focus on one in particular that I find pretty impressive.
It’s called “Biznik,” and it bills itself as “an award-winning community of entrepreneurs and small businesses dedicated to helping each other succeed,” whose motto is “Business Networking that Doesn’t Suck.”
What I love about this particular online directory is that it feels much more like an actual community than it does a straight up directory. Created specifically for indie business people, solopreneurs, and micropreneurs, Biznik’s overall feel is collaborative and helpful, with a strong whiff of “we’re all in this together, so let’s be supportive of one another.”
What’s different – and cool – about this community of independent business owners is that it blends online social networking with local member-driven in-person events. And yes, there’s a Biznik community right here in Wilmington, NC! (This is a big deal, because we didn’t even have Yelp here a couple of years ago. Being at the very end of the road and all that . . . )
Basic membership at Biznik is free, pro membership is $10 per month, and ProVIP is $24 per month. It couldn’t hurt to sign up for a free basic membership to get a feel for the community and what it has to offer, then upgrade to enhanced membership if basic membership gets you results.
Go to Biznik’s About page here to find out more.
Check out Hubspot’s list of 50 local business directories here.
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